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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Noortje M. Benu
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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KAJIAN SOSIAL EKONOMI PETANI PADI SAWAH DI KELURAHAN TARATARA TI-GA KECAMATAN TOMOHON BARAT KOTA TOMOHON (Socio-Economic Study of Paddy Rice in Taratara Tiga Village, Tomohon Barat District, Tomohon City) Esther Pangemanan; Melsje Y. Memah; Noortje M. Benu
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 1 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v1i4.27627

Abstract

The objective of this study is to observe the socio-economic conditions of rice farmers in Taratara Tiga Village, Tomohon Barat Sub District, Tomohon City. This research uses a descriptive method. The total population of 264 KK rice farmers, taken 10% (26KK). Data collection is done by interview technique. The data obtained from the results of the study were processed by using Qualitative analysis, and Quantitative analysis to determine the socio-economic condition of rice farmers in Taratara Tiga Village, Tomohon Barat Sub District, Tomohon City.       The research result showed that: (1) The average farmer is classified as being unproductive, (2) The average farmer education level is low, (3) The average condition of the farmer house is good, (4) Farmer has a relatively low income with an average income of  Rp. 1.000.000 – 2.000.000 in one harvest, (5) On average farmers have dependents of 3-5 people in one family, (6) Farmer have an average area of lowland rice in Taratara Tiga Village in the amount of  0,5-1 hectares, (7) On average farmers have lowland rice alone.Keywords: Socio-Economic Conditions, Rice Farmers
PROFIL PROGRAM KELUARGA HARAPAN (PKH) TERHADAP KESEJAHTERAAN KELUARGA DI DESA PASLATEN SATU KECAMATAN TATAPAAN KABUPATEN MINAHASA SELATAN (The Profile of “Keluarga Harapan” Program to the Family Welfare in Paslaten Satu Village, Tatapaan, Minahasa Selatan Regency) Serli Sengo; Noortje M. Benu; Leonardus R. Rengkung
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 1 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i1.29925

Abstract

This study aimed to determine the Profile of “Program Keluarga Harapan” (PKH-Family Hope Program) to the family welfare in Paslaten Village, Tatapaan District, South Minahasa Regency. The main objectives of the  PKH were to reduce numbers and break the poverty chain, to improve the quality of human resources, and to change behavior that did not support the welfare improvement of the poorest groups.The study was conducted from July to October 2019. The data used were primary data obtained through interviews with 20 (twenty) respondents of PKH recipient families and secondary data obtained from the Village Office in Paslaten. Data analysis method used was descriptive analysis.The results showed that the Family Hope Program (PKH) was greatly helped the community.           Keywords: PKH, Family Hope Program, welfare.
USAHATANI CABAI PADA KELOMPOK TANI WASIAN TUMAWOY DI TOMBASIAN ATAS KECAMATAN KAWANGKOAN BARAT KABUPATEN MINAHASA (Chili Farming of the Wasian Tumawoy Farmer Group in Tombasian Atas Kawangkoan Barat District, Minahasa Regency) Christian M. Mamoto; Jenny Baroleh; Noortje M. Benu
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 1 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i1.29927

Abstract

The purpose of this study was to analyze the chili farming based on the profit of one growing season in the Wasian Tumawoy Farmer Group in Tombasian Atas Village, Kawangkoan Barat District, Minahasa Regency. The research was carried out for three months, from October to December 2019. Data were collected through intervi ws with all 15 members of the Wasian Tumawoy Farmer Group (Chairperson, Secretary, Treasurer and farmer group members). The results showed that prices prevailing at the farmer group level varied, where the highest price reached Rp. 35,000 / kg and the lowest price was Rp. 15,000 / kg. It could be concluded the average profit of the farmer group was Rp. 31,620,000, in one harvest season (3 to 4 months). Keywords: Selling Price, Profits, Chili
ANALISIS KEUNTUNGAN USAHA “CAFÉ ABC” DI KECAMATAN MALALAYANG KOTA MANADO (Profit Analysis of “ABC Café ” Business In Malalayang Sub-District, Manado City) Meilan A. Palar; Agnes Loho; Noortje M. Benu
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 3 No. 1 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v3i1.33935

Abstract

The objective of this research is to analyze the business of Cafe ABC in Malalayang Sub District, Manado City. The study was carried out for three months, from November to January 2021.The sampling method was purposive sampling, This sample taker was done deliberately to the owner of Cafe ABC. The data used in this research is primary data which is obtained by direct interviews with the cafe owner. To know the advantages of Cafe ABC use profit analysis.The research results showed that Cafe ABC offers 5 coffee variants, namely 1) Japanese iced, 2) Vietnamese drip hot, 3) Vietnamese drip iced, 4) Kopsus koleps koleps, 5) Yoi kopsus yoi. Each cup has a profit of 1) Rp 14,928, 2) Rp 4,928, 3) Rp 4,928, 4) Rp 11,928, and 5) Rp 11,928. Sales in a week were 369 cups and earned a profit of Rp 2,829,470. The most favorite coffee variant at ABC Cafe is Vietnamese drip iced.
STRATEGI PEMASARAN JAMU HERBAL DI ERA PANDEMI COVID 19 STUDI KASUS UMKM BERKAT MANADO (Herbal Marketing Strategy In The Era Of The Covid Pandemic 19 MSMEs Berkat Manado Case Study) Febrano A. R. Ngangi; Noortje M. Benu; Audrey J. M. Maweikere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 3 No. 4 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v3i4.40031

Abstract

The objective of this study is to determine the marketing strategy of  herbal medicine in the era of the covid 19 pandemic in MSMEs Berkat Manado. The data used in this study are primary data and secondary data. Primary data were obtained from direct interviews with consumers and MSME owners. The number of respondents was 15 consumers who were randomly selected in supermarkets where MSME products were sold. The sampling technique in this study was carried out by accidental sampling or taking respondents as sampling by chance. Based on the results of research on the marketing strategy of  herbal medicine in SMEs thanks to the pandemic, the implementation carried out by SMEs has been running but there are some that are still not good because they are not optimal due to the limitations of the owner in several aspects such as technology. The strategy carried out by the UMKM is good and very good in the product aspect, namely the quality of raw materials and the large variety of products, in the price aspect, namely the product price range, in the place aspect, namely the ease of buying products, in the process aspect, namely product availability, in the people aspect, namely the seller's initiative towards consumer needs, in the aspect of physical evidence, namely products that are neatly arranged and dust on the packaging. What needs to be improved on the price aspect is giving discounts, on the promotional aspect, namely the variety of promotional media.
Co-Authors Agnes E. Loho Audrey J. M. Maweikere Christian M. Mamoto Esther Pangemanan Febrano A. R. Ngangi Jenny Baroleh Leonardus Ricky Rengkung Meilan A. Palar Melsje Y. Memah Serli Sengo