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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Lyndon R. J. Pangemanan
Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pemasaran Komoditi Cabai Rawit Capsicum Frutescens di Kecamatan Remboken Kabupaten Minahasa (Marketing Analysis Of Chilli Capsicum Frutescens Commodity in Remboken Sub-District, Minahasa Regency North Sulawesi Province) nFN Hasnal; Lyndon R. J. Pangemanan; Caroline B. D. Pakasi
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 2 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i2.45058

Abstract

The objective of this research is to analyze the efficiency of marketing channels and institutions for cayenne pepper commodities in Remboken District. The data used in this study are primary data and secondary data. The sampling technique in this study was purposive sampling and snowball sampling. The number of samples of Farmers is 40 respondents, Collector Traders are 5 respondents and Retailers are 17 respondents. This study uses questionnaires and interviews to describe the pattern of cayenne pepper marketing channels in Remboken District, which is then described. The data analysis method used is the analysis of Marketing Margin, Farmer's Share and Marketing Efficiency. The research results showed that the marketing channel pattern for the commodity of cayenne pepper in Remboken District contained three channels, namely: Marketing Channel 1: Farmers – Consumers; 2: Farmers – Retailers – Consumers; 3: Farmers – Collectors – Retailers – Consumers. The lowest margin in marketing channel I was 0, Farmer Share was 98%, this is because farmers sell directly to consumers. and the smallest percentage of Marketing Efficiency is in channel I, which is 1.70%, this is because the costs incurred by marketing channel I are smaller than marketing channels II and III.
STRATEGI PENGEMBANGAN USAHATANI KEDELAI ORGANIK DI KECAMATAN SONDER KABUPATEN MINAHASA (Organic Soybean Business Development Strategy in Sonder Sub District, Minahasa Regency) Flyndo Hiskia Gerung; Lyndon R. J. Pangemanan; Juliana R. Mandei
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 3 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i3.45807

Abstract

The objective of this research was to analyze the strategy for developing organic soybean farming in Sonder District, Minahasa Regency. This research was carried out for 2 months, from April to May 2022. The place of this research was carried out in Sonder District, Minahasa Regency. This study uses primary data and secondary data. Primary data were obtained from direct observation and interviews with respondents based on a list of questions. Secondary data were collected and obtained from agencies related to this research. The sampling method used purposive sampling method, namely by taking samples intentionally as many as 5 people consisting of the head of the farmer group, consultant, BPP coordinator, field extension workers and the government. The informants were chosen because they were considered to have a better understanding of the existing problems in order to determine the soybean development strategy in Sonder District. Descriptive data analysis and, using analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT). Based on the results of the study it can be concluded that the alternative Strength Opportunity (SO) strategy is as follows: increasing production by utilizing unused land by using grobogan variety soybeans according to factory demand, rearranging planning regarding the suitability of seed assistance and seed needs, with the existence of land certificates organic matter from ICERT so that the requirements for organic land meet the requirements for land use and support the development of organic soybeans in Sonder Sub District, and utilize organic fertilizer raw materials which are always available so as to support increased soybean production.
STRATEGI PENGEMBANGAN USAHATANI JAGUNG DI DESA TORAGET KECAMATAN LANGOWAN UTARA KABUPATEN MINAHASA (Corn Business Development Strategy in Toraget Village, North Langowan Sub District, Minahasa Regency) Jovi Schwardz Kanter; Lyndon R. J. Pangemanan; Jane S. Tambas
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 3 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i3.45813

Abstract

The objective of this research is to examine the corn farming development strategy in Toraget Village, Langowan Utara Sub District, Minahasa Regency. The data used in this study are primary data and secondary data. The sampling technique in this study was by purposive sampling technique. The number of samples of farmers is 10 respondents, and stakeholders in the village of Toraget are 3 people consisting of the Toraget village government and also supervisors as development strategy experts. This study used questionnaires and interviews as well as FGDs to see how the corn farming business in Toraget Village was developed. The data analysis method used is SWOT analysis. The results of the analysis on the SWOT matrix obtained the coordinates (0.97 : 1.46) which show that these coordinates are in quadrant 1, which supports an aggressive strategy. That of all the strengths of the availability of dry land that is still wide has a weight value of 0.15 and a rating of 4, experience in corn farming has a weight value of 0.15 and a rating of 4, the existence of institutions (farmer groups and Gapoktan) has a weight of 0.12 and a rating of 3 .3, the availability of agricultural production inputs has a weight of 0.14 and a rating of 3.8. So that from all the existing strengths the corn farming development strategy in Toraget Village has the strength to be developed.
Co-Authors Caroline B. D. Pakasi Flyndo Hiskia Gerung Jane S. Tambas Jovi Schwardz Kanter Juliana R. Mandei nFN Hasnal