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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal EK dan BI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Social Sciences and Technology for Community Service Jurnal Abdimas Dosma
Winda Kartika, Winda
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH MOTIVASI DAN PELATIHAN TERHADAP KINERJA PERAWAT (Studi Kasus Perawat Rumah Sakit Islam Sultan Agung Semarang) Kartika, Winda; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.932 KB)

Abstract

This study aims to determine the effect of motivation and training on the performance of Nurses of Sultan Agung Islamic Hospital Semarang. The type of research described is explanatory research with the Systemic Random Sampling method as a sampling method. The study population was nurses at Sultan Agung Islamic Hospital Semarang and the study sample were 84 respondents. This study uses quantitative analysis with validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression, significance, t test and F test with SPSS 21 application. The results of this study indicate that there is a positive influence between motivation and training variables on nurse performance which means that if an independent variable increases in the dependent variable there will be an increase in the dependent variable. The correlation coefficient between the two independent variables with the dependent variable has a strong relationship. The amount of contribution owned by the motivation variable shows that both variables are able to explain and predict the dependent variable. The coefficient of determination of motivational variables is worth 27.1% and the coefficient of determination of training is worth 42.5%.
PERAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN: PENDEKATAN TINJAUAN LITERATUR SISTEMATIS Kartika, Winda
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2267

Abstract

This study aims to examine the role of influencer marketing in consumer purchasing decisions through a systematic literature review approach. In the digital era, marketing strategies have undergone significant transformation, where the influence of social media figures plays a crucial role in shaping consumer perception and behavior. Based on the analysis of 20 selected academic journals published between 2020 and 2025, the findings indicate that influencer marketing significantly contributes to building trust, increasing brand awareness, and influencing both purchase intention and decision-making processes. The effectiveness of this strategy is highly dependent on the influencer’s credibility, alignment with the target market, and the quality of engagement with their audience. However, several challenges such as engagement manipulation, reputational risks, and improper influencer selection may hinder campaign success. When implemented ethically and strategically, influencer marketing presents a powerful and sustainable tool in enhancing digital marketing performance and driving consumer behavior
Peningkatan Brand Awareness Zana Brownies Melalui Pemasaran Digital Pada Platform Tiktok Pradana, Afnan Haris; Pugan, Irfan Raihan; Febrian, Angga; Banuwa, Laili Fadhila; Sakinah, Tazkiyah; Nugroho, Dwi; Kartika, Winda
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.91

Abstract

Perkembangan dunia digital berpengaruh terhadap pemasaran untuk semua jenis Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus bisa mencari strategi yang tepat untuk dapat bersaing di dunia pemasaran digital. Peningkatan brand awareness sangat penting bagi UMKM untuk meningkatkan kesadaran akan merek dari produk mereka. Aplikasi TikTok menjadi salah satu platform yang dapat dimanfaatkan pelaku usaha untuk menjalankan strategi pemasaran digital melalui video pendek. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang tepat untuk UMKM Zana Brownies. Dalam penelitian ini, diimplementasikan dua strategi, yaitu content marketing dan content personalization untuk meningkatkan brand awareness dari UMKM Zana Brownies. Hasilnya, brand awareness terhadap Zana Brownies meningkat yang ditunjukkan oleh jumlah tayangan dan suka pada platform Tiktok UMKM Zana Brownies.
Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu, Ratu Chaterine Fajri; Safitri, Dini; Sari, Putri Irmala; Yanto, Supri; Budiman, Valdi Mughni; Kartika, Winda
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Abstract

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.
Brand Authenticity Dalam Perspektif Konsumen: Analisis Kualitatif Dan Regresi Logistik Ulasan Shopee Di Indonesia Mughni Budiman, Valdi; Safitri, Dini; Chaterine Fajri, Ratu; Kartika, Winda
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15803

Abstract

The rapid growth of e-commerce in Indonesia has transformed the dynamics of consumer–brand relationships in digital environments. In such contexts, brand authenticity becomes a critical factor influencing consumer perception, trust, and evaluation. This study aims to analyze consumer perceptions of brand authenticity within the Shopee platform by integrating qualitative thematic analysis and quantitative logistic regression. The research employed a mixed-method approach using 2,937 Shopee user reviews consisting of review texts, ratings, and sentiment labels. Thematic analysis was conducted to identify dimensions of brand authenticity reflected in consumer narratives, while logistic regression was used to examine the influence of rating on sentiment polarity. The findings reveal that rating significantly affects the probability of positive sentiment. Furthermore, brand authenticity in Shopee is constructed through three dominant dimensions: credibility (consistency between product description and reality), integrity (transparency and system reliability), and continuity (consistency of user experience over time). The results indicate that authenticity in e-commerce is experience-based rather than solely identity-based, where user-generated reviews and ratings function as credibility signals under conditions of information asymmetry. This study contributes to the literature by extending the concept of brand authenticity into a digital marketplace context and provides practical implications for e-commerce platforms in managing system consistency, transparency, and consumer trust.
Co-Authors Banuwa, Laili Fadhila Budiman, Valdi Mughni Chaterine Fajri, Ratu Dini Safitri Dwi Nugroho FEBRIAN, ANGGA Hari Susanta Nugraha Mughni Budiman, Valdi Pradana, Afnan Haris Pugan, Irfan Raihan Ratu, Ratu Chaterine Fajri Sakinah, Tazkiyah Sari, Putri Irmala Supriyanto Supriyanto