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Examination of Transport Performance and Authenticity on Behavioural Intention Handayani, Bintang; Rashid, Basri
ASEAN Marketing Journal Vol. 7, No. 2
Publisher : UI Scholars Hub

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This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.

THE ANTECEDENTS OF ELECTRONIC WORD OF MOUTH RESPONSES IN HOTEL EXPERIENCE EVALUATION Rashid, Basri; Chao, Han; Nor Azam, Nor Rabiatul Adawiyah
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2238

In today’s digital information era, it is common for hotels guests to share their visit experience to their acquaintances or public online especially on popular social media platforms. Hence, reviews and experience sharing have moved from the traditional words of mouth to the electronic word of mouth (eWOM). This paper aims to develop and propose a testable research framework for assessing hotel guests’ experience and their eWOM responses. Methodically, desk research was carried out by conducting an exhaustive review of past literature to establish a theoretical understanding of hotel experience assessments and to determine the variables and their measurements. Meaningful encounters with the hotel’s products and services are summed up as consumption experience in the forms of perceived value and satisfaction. This cumulative experience may entice the guests to upload their responses on digital platforms. Theoretically, the proposed framework reduces the gaps related to the formulation of research constructs for hotel visit experience assessment. Practically, this paper offers hotel operators a testable framework that can guide them in the development of survey materials in order to gain a comprehensive understanding about their guests visit experience assessment and their electronic word-of-mouth response.

The Determinant Factors of Family Dining Out Behaviours Wiastuti, Rachel Dyah; Thalia Mizutani, Alexandra; Wiyana, Tri; Adiati, Maria Pia; Rashid, Basri
Journal of Business on Hospitality and Tourism Vol 10, No 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.429

This study aims to identify the determinant factors for family dining out behaviors. The primary data was collected from face to face questionnaire to 136 samples with sampling criteria sampling as such family status, Indonesian, and had minimum one dining out experience in the restaurant premises. Data was then analyzed with statistic descriptive and factor analysis. The findings showed that food taste, lack of time, and craving for specific food determined family the most upon deciding to dine out in the restaurant. Meanwhile, younger family tend to be determined more by food quality, while the older by lack of time. Further, despite the family background occupation either as paid- worker or employee, entrepreneur or housewife, all are determined the most by lack of time and food variability. In contrast, least determinant factor were calories consideration, advertisement, and other influenced. It can be concluded that different demographic led to different determinant factors that stimulate family to dine out. In addition, new five factors are formed from the previous eight factors consist of 17 items, which are as health, quality, lifestyle, convenience, and promotion. This study contributes to the of food and beverage literature that emphasizes for specific market of family during dining out in the restaurant

The Determinant Factors of Family Dining Out Behaviours Wiastuti, Rachel Dyah; Thalia Mizutani, Alexandra; Wiyana, Tri; Adiati, Maria Pia; Rashid, Basri
Journal of Business on Hospitality and Tourism Vol. 10 No. 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.429

This study aims to identify the determinant factors for family dining out behaviors. The primary data was collected from face to face questionnaire to 136 samples with sampling criteria sampling as such family status, Indonesian, and had minimum one dining out experience in the restaurant premises. Data was then analyzed with statistic descriptive and factor analysis. The findings showed that food taste, lack of time, and craving for specific food determined family the most upon deciding to dine out in the restaurant. Meanwhile, younger family tend to be determined more by food quality, while the older by lack of time. Further, despite the family background occupation either as paid- worker or employee, entrepreneur or housewife, all are determined the most by lack of time and food variability. In contrast, least determinant factor were calories consideration, advertisement, and other influenced. It can be concluded that different demographic led to different determinant factors that stimulate family to dine out. In addition, new five factors are formed from the previous eight factors consist of 17 items, which are as health, quality, lifestyle, convenience, and promotion. This study contributes to the of food and beverage literature that emphasizes for specific market of family during dining out in the restaurant

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