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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business
Rahayu Rahayu
Universitas Islam Majapahit
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Beban Kerja Stres Kerja dan Komunikasi Terhadap Semangat Kerja (Studi pada Karyawan PT Besi Baja Metalindo Mojokerto) Azimatul Khabibah; Rahayu Rahayu; Kasnowo Kasnowo
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1276

Abstract

A company is one of the types of business entities protected by law as the place where the production process of a good or service is used to meet the needs of society. To the company’s goals, it requires the contribution of good employees. Cultivating a high working spirit should be considered by the company’s managers as an obligation whose nature is constant. Especially with regard to the workload that can cause work stress, communication between employees that can lead to an increase or decrease in working spirit. The aim of this survey is to know the impact of workload, work stress, and communication on employee work spirit. This research population is the entire staff of PT Iron Steel Metalindo of Mojokerto district. The sample was 78 using saturated sampling techniques. Data analysis techniques use double linear regression analysis with the help of the SPSS 25 program. Research findings show that workload variables have a negative and significant influence on the work spirit, work stress has a negative, significant impact on the working spirit, and communication has a positive and significant effect on the job spirit.
Market-Driven Capabilities dan Competitive Advantage pada UMKM Pangan Lokal Kabupaten Jombang: Peran Inovasi dan Adopsi Teknologi Digital Rahayu Rahayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10456

Abstract

This study aims to examine the effects of Market Sensing Capability, Customer Insight Capability, and Digital Marketing Capability on Competitive Advantage through the mediating role of Innovation Capability and the moderating role of Digital Technology Adoption among local food SMEs in Jombang Regency, Indonesia. A quantitative approach with an explanatory research design was employed. Data were collected through a survey of 200 owners and managers of local food SMEs selected using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Market Sensing Capability, Customer Insight Capability, and Digital Marketing Capability have positive and significant effects on Innovation Capability. Furthermore, Innovation Capability has a positive and significant effect on Competitive Advantage. In terms of direct effects, Customer Insight Capability significantly enhances Competitive Advantage, whereas Market Sensing Capability and Digital Marketing Capability do not show significant direct effects. The mediation analysis demonstrates that Innovation Capability significantly mediates the relationships between the three market-based capabilities and Competitive Advantage. However, Digital Technology Adoption does not significantly moderate the relationship between Innovation Capability and Competitive Advantage. These findings suggest that the competitive advantage of local food SMEs is driven more by their ability to understand customer needs and generate innovation than by market sensing or digital marketing activities alone. This study also provides practical implications by emphasizing that strengthening innovation capability and customer understanding should become strategic priorities for local food SMEs in achieving sustainable competitive advantage in an increasingly dynamic digital business environment.
Co-Authors Azimatul Khabibah kasnowo, kasnowo