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All Journal Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) PROFICIO: Jurnal Pengabdian Masyarakat Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Economic, Management and Entrepreneurship El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Rokhmad Nuzil
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Complaint Handling and Brand Image on Consumer Satisfaction and Loyalty (A Study of Azarine Overclaim Skincare Product Consumers in Lawang District) Nur Fitri, Aisya; Rohmad Nuzil, Nur
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 3 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

The Influence of Complaint Handling, Brand Image on Consumer Satisfaction and Loyalty (Consumer Study of Azarine Overclaim Skincare Products in Lawang District). This study aims to determine the influence of complaint handling and brand image on consumer satisfaction and loyalty (a study of Azarine Overclaim Skincare Consumers in Lawang District). This study uses explanatory research with a quantitative approach and uses questionnaires as data collection techniques. The sampling method uses non-random sampling. The sample used was 116 respondents. The data analysis method used in this study is the Partial Least Square (PLS) test tool. The results of this study indicate that Complaint Handling has a positive and significant influence on Consumer Loyalty based on p-value 0.008 (<0.05), then H1 is accepted and H0 is rejected. Complaint Handling has a positive and significant influence on Consumer Loyalty based on p-value 0.000 (<0.05), then H2 is accepted and H0 is rejected. Brand Image has a positive and significant influence on Consumer Satisfaction based on p-value 0.000 (0.05), then H3 is accepted and H0 is rejected. Brand Image has a positive and significant influence on Consumer Loyalty based on p-value 0.000 (0.05), then H4 is accepted and H0 is rejected. Consumer Satisfaction has a positive and significant influence on Consumer Loyalty based on p-value 0.037 (<0.05), then H5 is accepted and H0 is rejected.
Pengaruh Content Marketing Dan Online Brand Community Terhadap Customer Engagement Melalui Brand Trust Sebagai Variabel Intervening Pada Followers Instagram @Purematesnpure Eka Mei Nurazizah; Nur Rokhmad Nuzil
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8261

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Content Marketing dan Online Brand Community terhadap Customer Engagement dengan Brand Trust sebagai variabel intervening pada followers akun Instagram @purematesnpure. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis jalur (path analysis) melalui software SPSS 25. Data dikumpulkan melalui kuesioner online dan diperoleh dari 100 responden. Hasil penelitian menunjukkan bahwa Content Marketing dan Online Brand Community berpengaruh signifikan terhadap Brand Trust. Selain itu, Content Marketing dan Online Brand Community juga berpengaruh signifikan terhadap Customer Engagement. Namun, Brand Trust tidak mampu memediasi pengaruh Content Marketing maupun Online Brand Community terhadap Customer Engagement. Hal ini menunjukkan bahwa keterlibatan pelanggan lebih dipengaruhi langsung oleh strategi konten dan aktivitas komunitas, dibandingkan melalui kepercayaan terhadap merek.
Pengaruh Live Streaming, Repetisi Iklan, Dan Konten Iklan Terhadap Minat Beli Produk Whitelab Melalui Brand Awareness Sebagai Variabel Intervening Amalia Rifda Oktavia; Nur Rokhmad Nuzil
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8262

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming, Repetisi Iklan, dan Konten Iklan terhadap Minat Beli produk Whitelab melalui Brand Awareness sebagai variabel intervening. Penelitian ini dilakukan pada konsumen yang mengikuti akun TikTok @Whitelab.id. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis jalur (path analysis) melalui software SPSS 25. Data dikumpulkan melalui kusioner online dan diperoleh 100 responden. Hasil penelitian menunjukkan bahwa: (1) live streaming, repetisi iklan, dan konten iklan berpengaruh signifikan terhadap brand awareness, (2) brand awareness berpengaruh signifikan terhadap minat beli, (3) live streaming dan konten iklan berpengaruh signifikan terhadap minat beli, namun repetisi iklan tidak berpengaruh signifikan, (4) brand awareness memediasi pengaruh repetisi iklan dan konten iklan terhadap minat beli secara signifikan, namun tidak memediasi pengaruh live streaming terhadap minat beli. Hal ini menunjukkan keterlibatan penting bagi strategi pemasaran digital di TikTok, khususnya dalam upaya meningkatkan brand awareness dan minat beli konsumen terhadap produk Whitelab.
Co-Authors Ahmad Alfin Ramadhani Amalia Rifda Oktavia Amaliyah, Tamamil Eka Mei Nurazizah Insan, Adillah Lutfiyah Lutfiyah M. Afifulloh Yusuf M. Sholihun Maslikhatul Uriva Chuswanto Maulidiah, Lailatul Nur Fitri, Aisya Wafiq Azizah