Diana Fajar Wati
Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

The Effect of Reliability, Flexibility, Satisfaction, Loyalty Moderated Price Fairness on Reuse Intention of Third Party Logistics Selection Tantri Yanuar Rahmat Syah; Feri Putra Wilujeng*; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Hafidz; Diana Fajar Wati
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33702

Abstract

The purpose of this study is to investigate the relationship between reliability, flexibility, satisfaction, price fairness mediated loyalty, and reuse intention when choosing a 3PL service. The study used a targeted sample of 120 online sellers from various marketplaces. Data were analyzed using structural equation modeling (SEM) and SmartPLS 3.0. The study led to several discoveries. First, reliability has a positive impact on satisfaction. Second, flexibility has a positive impact on satisfaction. Third, flexibility has a positive impact on reuse intentions. Fourth, satisfaction has a positive impact on reuse intention. However, price fairness as a moderator between satisfaction and reuse intention did not have a significant effect on reuse intention. Finally, happiness has a positive effect on loyalty.
The Effect of Reliability, Flexibility, Satisfaction, Loyalty Moderated Price Fairness on Reuse Intention of Third Party Logistics Selection Tantri Yanuar Rahmat Syah; Feri Putra Wilujeng*; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Hafidz; Diana Fajar Wati
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33702

Abstract

The purpose of this study is to investigate the relationship between reliability, flexibility, satisfaction, price fairness mediated loyalty, and reuse intention when choosing a 3PL service. The study used a targeted sample of 120 online sellers from various marketplaces. Data were analyzed using structural equation modeling (SEM) and SmartPLS 3.0. The study led to several discoveries. First, reliability has a positive impact on satisfaction. Second, flexibility has a positive impact on satisfaction. Third, flexibility has a positive impact on reuse intentions. Fourth, satisfaction has a positive impact on reuse intention. However, price fairness as a moderator between satisfaction and reuse intention did not have a significant effect on reuse intention. Finally, happiness has a positive effect on loyalty.