The Effect of Reliability, Flexibility, Satisfaction, Loyalty Moderated Price Fairness on Reuse Intention of Third Party Logistics Selection

Tantri Yanuar Rahmat Syah (Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia)
Feri Putra Wilujeng* (Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia.)
Rojuaniah Rojuaniah (Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia.)
Ikramina Larasati Hazrati Hafidz (Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia)
Diana Fajar Wati (Faculty of Economics and Business and Esa Unggul University, Jakarta, Indonesia)

Riwayat: Educational Journal of History and Humanities
Vol 6, No 3 (2023): Social, Political, and Economic History

The purpose of this study is to investigate the relationship between reliability, flexibility, satisfaction, price fairness mediated loyalty, and reuse intention when choosing a 3PL service. The study used a targeted sample of 120 online sellers from various marketplaces. Data were analyzed using structural equation modeling (SEM) and SmartPLS 3.0. The study led to several discoveries. First, reliability has a positive impact on satisfaction. Second, flexibility has a positive impact on satisfaction. Third, flexibility has a positive impact on reuse intentions. Fourth, satisfaction has a positive impact on reuse intention. However, price fairness as a moderator between satisfaction and reuse intention did not have a significant effect on reuse intention. Finally, happiness has a positive effect on loyalty.