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Penyuluhan Penguatan Branding Produk Usaha Sayur Hidroponik di Desa Pandahan Kecamatan Bati-Bati Kabupaten Tanah Laut Aida Vitria; Abdurrahim A; Purboyo P; Jumiati J; Desy Fitriani; Meilani Rizki Saputri
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8254200

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan kepada petani atau pengusaha sayur hidroponik mengenai strategi penguatan branding produk. Branding yang kuat dapat meningkatkan citra produk, memperluas pasar, dan meningkatkan daya saing usaha sayur hidroponik. Penyuluhan ini dilakukan melalui workshop, pelatihan, dan pendampingan langsung kepada para pelaku usaha. Hasil dari kegiatan ini diharapkan dapat memberikan manfaat yang signifikan bagi usaha sayur hidroponik dalam meningkatkan penjualan dan kesadaran konsumen terhadap produk mereka.
Penyuluhan Penguatan Branding Produk Usaha Sayur Hidroponik di Desa Pandahan Kecamatan Bati-Bati Kabupaten Tanah Laut Aida Vitria; Abdurrahim A; Purboyo P; Jumiati J; Desy Fitriani; Meilani Rizki Saputri
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8254200

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan kepada petani atau pengusaha sayur hidroponik mengenai strategi penguatan branding produk. Branding yang kuat dapat meningkatkan citra produk, memperluas pasar, dan meningkatkan daya saing usaha sayur hidroponik. Penyuluhan ini dilakukan melalui workshop, pelatihan, dan pendampingan langsung kepada para pelaku usaha. Hasil dari kegiatan ini diharapkan dapat memberikan manfaat yang signifikan bagi usaha sayur hidroponik dalam meningkatkan penjualan dan kesadaran konsumen terhadap produk mereka.
PENDAMPINGAN PEMBERDAYAAN MASYARAKAT KELOMPOK WIRAUSAHA PEMULA DI PESANTREN AL HIKMAH BANJARMASIN Basuki Basuki; Aida Vitria; Rahmi Widyanti; Khuzani Khuzaini
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13105

Abstract

Every business that is run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an agricultural area, where most of the population (57%) live in rice fields and most (53%) of them (families) depend their livelihoods / livelihoods from the sea as traditional farmers. So far, there has been an outreach and counseling about designing small businesses by a group of mothers, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.Kata kunci : Business Analysis, Homemade Industry
PELATIHAN PENINGKATAN INOVASI WIRAUSAHA STARTUP PADA PONDOK PESANTREN AL HIKMAH BANJARMASIN Rahmi Widyanti; Aida Vitria; Husnurrofiq Husnurrofiq; Basuki Basuki
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i2.15819

Abstract

Business startup that is run both small and large with digital platform aims to make a profit. To find out the extent of the benefits derived from the business startup that is run requires careful managing. Managing of business startup is expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential.       Banjarmasin City are many schools including Pesantren Al Hikmah, a river cultural area, where most of the population (52%) live in small business fields and most (48%) of them (families) depend their livelihoods / livelihoods from the sea as traditional trading.       Finally, there has been an outreach and counseling about designing businesses startup by a group of students, but it has not provided adequate results. This is due to not doing a good business startup. Through community service activities it seeks to provide knowledge about how to manage their business with low price of a product so that it can benefit the producers.
PENDAMPINGAN PEMBERDAYAAN MASYARAKAT KELOMPOK WIRAUSAHA PEMULA DI PESANTREN AL HIKMAH BANJARMASIN Basuki Basuki; Aida Vitria; Rahmi Widyanti; Khuzani Khuzaini
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13105

Abstract

Every business that is run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an agricultural area, where most of the population (57%) live in rice fields and most (53%) of them (families) depend their livelihoods / livelihoods from the sea as traditional farmers. So far, there has been an outreach and counseling about designing small businesses by a group of mothers, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.Kata kunci : Business Analysis, Homemade Industry