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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Alvian Priambudi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Pendampingan dan Penerapan Strategi Digital Marketing UMKM Spikoe Jadoel di Kelurahan Rungkut Kidul Alvian Priambudi; Riko Setya Wijaya; M. Taufiq
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8173147

Abstract

This research is a type of descriptive research with a qualitative approach. Researchers used data collection techniques in the form of interviews with UMKM partners "Spikoe Jadoel" in Rungkut Kidul Village to understand the progress of these UMKM. The data used in this research can be obtained through recordings, notes, literature review, participation, and interviews. Researchers used two types of data, namely secondary and primary data. The purpose of this research is to describe the results of the research that has been done. The research results were obtained from what was observed, felt, seen, and asked during the progress of the research conducted on the research object. This study aims to describe various matters related to the knowledge of the residents of the Rungkut Kidul Village, especially regarding the assistance and progress of the "Spikoe Jadoel" UMKM. In this context, UMKM is a sector that has a very large impact and influence in the era of digital technology development. UMKM use digital technology for their product marketing activities, one of which is through the marketplace. UMKM have a strategic role in the Indonesian economy. In the Spikoe Jadoel marketing system, there is still word-of-mouth promotion where conditions like this are a challenge for UMKM Al-Ashar in selling their products. The Al-Ashar Foundation produces Spikoe cakes if anyone orders them or made by order. Usually Spikoe Jadoel orders or orders a lot when approaching Eid and if there is a celebration. The Al-Ashar Foundation was able to revive the economy, especially UMKM in the culinary field and became the hallmark of food products in the Rungkut Kidul sub-district through the innovation they made by making fruit grown on the roof garden to make Spikoe Jadoel cake. Therefore, dissemination of digital marketing strategies through social media is important, because it can provide information to UMKM stakeholders about opportunities and steps to expand consumer networks through social media in order to increase the competitive advantage of these UMKM.
Pendampingan dan Penerapan Strategi Digital Marketing UMKM Spikoe Jadoel di Kelurahan Rungkut Kidul Alvian Priambudi; Riko Setya Wijaya; M. Taufiq
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8173147

Abstract

This research is a type of descriptive research with a qualitative approach. Researchers used data collection techniques in the form of interviews with UMKM partners "Spikoe Jadoel" in Rungkut Kidul Village to understand the progress of these UMKM. The data used in this research can be obtained through recordings, notes, literature review, participation, and interviews. Researchers used two types of data, namely secondary and primary data. The purpose of this research is to describe the results of the research that has been done. The research results were obtained from what was observed, felt, seen, and asked during the progress of the research conducted on the research object. This study aims to describe various matters related to the knowledge of the residents of the Rungkut Kidul Village, especially regarding the assistance and progress of the "Spikoe Jadoel" UMKM. In this context, UMKM is a sector that has a very large impact and influence in the era of digital technology development. UMKM use digital technology for their product marketing activities, one of which is through the marketplace. UMKM have a strategic role in the Indonesian economy. In the Spikoe Jadoel marketing system, there is still word-of-mouth promotion where conditions like this are a challenge for UMKM Al-Ashar in selling their products. The Al-Ashar Foundation produces Spikoe cakes if anyone orders them or made by order. Usually Spikoe Jadoel orders or orders a lot when approaching Eid and if there is a celebration. The Al-Ashar Foundation was able to revive the economy, especially UMKM in the culinary field and became the hallmark of food products in the Rungkut Kidul sub-district through the innovation they made by making fruit grown on the roof garden to make Spikoe Jadoel cake. Therefore, dissemination of digital marketing strategies through social media is important, because it can provide information to UMKM stakeholders about opportunities and steps to expand consumer networks through social media in order to increase the competitive advantage of these UMKM.
Upaya Pengembangan Wawasan Pelaku UMKM Terkait Digital Marketing Di Kelurahan Rungkut Kidul Alvian priambudi; Muhammad Fajrul Yusuf Bahri; Erika Aprilia Renata; Listiana Anggraini; Vivin Amalia Dwi Vandini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.394

Abstract

The aim of this study is to clarify and further develop UMKM’s view of digital marketing so that the efficiency and effectiveness of UMKM marketing can be achieved at maximum. This study will be beneficial for UMKM players to improve the quality and profitability of marketing through technology that facilitates consumer transactions. The results of this study are obtained from what is seen, felt, observed and questioned during the research process carried out by the research object. This research is a type of descriptive research that uses a qualitative approach. In this study, the researchers used two types of data: primary data and secondary data. Digital marketing or online marketing is a marketing strategy that uses electronic devices to present brands to consumers. The use of digital marketing is the most appropriate solution for UMKM to do online marketing and transactions. The presence of micro, small and medium-sized enterprises (UMKM) is one of the strengths of the Indonesian economy and the regional economy. At a time when the global economy and the Indonesian economy suffered a recession, the economic downturn had no negative impact on UMKM players, even most UMKM actors were still able to develop their efforts to support the country’s economy. Internet-based digital technology feels increasingly rapid development especially for users who can not get away from the internet, for example, Internet users who use social media as a marketing tool, marketplace, online store, etc. This research is expected to describe several issues related to the problems that will be discussed regarding the knowledge of the citizens of Rungkut Kidul on digital marketing and the use of e-commerce.
Co-Authors Erika Aprilia Renata Listiana Anggraini Muhamad Taufiq Muhammad Fajrul Yusuf Bahri Riko Setya Wijaya Vivin Amalia Dwi Vandini