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ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK OLAHAN AYAM DI KOTA MAKASSAR St. Aisyah R; Sitti Khadijah Yahya Hiola
JURNAL GALUNG TROPIKA Vol 6 No 3 (2017)
Publisher : Fapetrik-UMPAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.842 KB) | DOI: 10.31850/jgt.v6i3.237

Abstract

ANALISIS USAHA TANI PADI PADA LAHAN ALIH FUNGSI LAHAN KAKAO MENJADI LAHAN SAWAH DI KABUPATEN LUWU TIMUR SULAWESI SELATAN Sitti Khadijah Yahya Hiola
JURNAL GALUNG TROPIKA Vol 8 No 1 (2019)
Publisher : Fapetrik-UMPAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.709 KB) | DOI: 10.31850/jgt.v8i1.395

Abstract

Analisis Potensi Wilayah Pengembangan Peternakan Sapi Perah di Kabupaten Enrekang St. Aisyah R; Asriyanti Syarif; Sitti Khadijah Yahya Hiola
JURNAL GALUNG TROPIKA Vol 10 No 3 (2021)
Publisher : Fapetrik-UMPAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v10i3.847

Abstract

This study is to analyze the potential of the area for developing dairy cattle in Enrekang Regency using a descriptive method. Primary data was obtained from direct interviews with dairy farmers and secondary data collected was periodic data over five years, from 2017 to 2021, sourced from the Central Bureau of Statistics of Enrekang Regency. The data analysis used is qualitative analysis and location quotient (LQ). The results show that the areas that become the economic base in the development of the dairy cattle business are Cendana District and Anggeraja District. The obstacles experienced by dairy farmers so far are the availability of cattle breeds, the availability of feed, health services, marketing, and human resources. The dairy farming business in Enrekang Regency can be maximized to be able to be competitive.
PERGESERAN PANGSA PASAR PRODUK SUSU FERMENTASI BERMEREK DALAM KEMASAN DI KOTA MAKASSAR Sitti Khadijah Yahya hiola; St Aisyah R
Agriekonomika Vol 6, No 1: April 2017
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v6i1.1898

Abstract

Dalam memperebutkan konsumen, persaingan perusahaan tidak lagi terbatas pada kegunaan produk, tetapi sudah dikaitkan dengan pergeseran merek.  Saat ini banyak bermunculan merek susu fermentasi yang cukup bersaing. Top Brand Survey menunjukkan bahwa Yakult  menduduki peringkat teratas kemudian disusul dengan merek Cimory. Penelitian bertujuan untuk memprediksi pergeseran pangsa pasar produk susu fermentasi bermerek dalam kemasan di Kota Makassar. Teknik sampling yang digunakan yaitu purposive sampling. Responden disyaratkan  sedang atau pernah mengonsumsi susu fermentasi bermerek dalam kemasan. Penelitian ini dianalisis dengan rantai markov.  Hasil penelitian bahwa telah terjadi pergeseran pangsa pasar susu fermentasi bermerek di Kota Makassar sebagai akibat adanya perpindahan merek susu fermentasi.  Merek Yakult dan Cimory mengalami peningkatan jumlah pangsa pasar sedangkan merek Vitacharm mengalami penurunan.  Dari hasil temuan tersebut dapat diramalkan kecenderungan permintaan susu fermentasi bermerek dalam kemasan di Kota Makassar dan merancang strategi bersaing dalam menguasai pasar. SHIFT MARKET OF PACKAGING DAIRY MILK FERMENTATION PRODUCT IN MAKASSARABSTRACTIn order to gaining the consumers, companies competition is no longer limited to the usefulness of the product, but the brand it selfs already associated with a shift. Today many brands popping fermented milk is quite competitive. Top Brand Survey showed that Yakult was ranked top followed by Cimory brand. The aim of this study is to predict the shift in market share in the branded fermented milk products packaged in Makassar. Sampling technique used is purposive sampling. Respondents were required or never consume fermented milk brand in the packaging. This study analyzed by using Markov chain method. The results of the research that has been a shift in market share fermented milk brand in Makassar as a result of the displacement of fermented milk brand. Yakult brand and cimory brand are increasing number of market share while brand Vitacharm decreased. The findings can be predicted demand trends in the packaging of fermented milk brand in Makassar and devise a strategy to compete in the market. 
PROSES PENANGANAN IKAN SEGAR PADA SWALAYAN DI KOTA MAKASSAR Sitti Khadijah Yahya Hiola
OCTOPUS : JURNAL ILMU PERIKANAN Vol 7, No 1 (2018): OCTOPUS
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.877 KB) | DOI: 10.26618/octopus.v7i1.1804

Abstract

Ikan yang baik adalah ikan yang masih segar, sehingga disukai oleh konsumen. Kualitas ikan segar sangat bergantung pada proses penanganannya. Penanganan yang baik sangat diperlukan untuk tetap menjaga kesegaran ikan, makin lama berada di udara terbuka maka makin menurun kesegarannya. Penelitian ini bertujuan untuk mengetahui proses penanganan ikan segar pada swalayan di kota Makassar. Penelitian ini dilakukan dengan observasi, wawancara, diskusi, dan dokumentasi, dengan menggunakan analisis kualitatif deskriptif.  Hasil penelitian menunjukkan bahwa pada beberapa swalayan di kota Makassar selalu menerapkan tahapan-tahapan dalam proses penanganan ikan segar antara lain handling bahan baku yang meliputi pengadaan, ordering, dan penerimaan ikan segar; penyortiran dan grading bahan baku; pencucian dan pengemasan; penyimpanan dan penyajian (display) ikan segar. Penanganan yang disertai pengawasan mutu pada setiap tahapan pengolahan dan penanganan akan memberikan produk yang bermutu baik.
Sikap konsumen terhadap produk kerupuk Dangke Melona dan tanpa merek di Kecamatan Cendana, Enrekang Nur Aulia; St. Aisyah R; Sahlan; Sitti Khadijah Yahya Hiola
Jurnal Sains dan Teknologi Peternakan Vol 2 No 2 (2021): Jurnal Sains dan Teknologi Peternakan
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jstp.v2i2.1032

Abstract

The purpose of this study was to determine the consumer attitudes towards the product attributes of dangke crackers in Cendana District, Enrekang. The sampling technique used an accidental sampling of 50 consumers. This study uses primary and secondary data. The data were collected using observation, documentation, and interviews. The data analysis in this study was the Fishbein Multi-attribute analysis. The results showed the total value of consumer attitudes (Ao) of the Melona brand and without the brand, respectively 68.38 and 65.03. The packaging was an excellent attribute of the Melona brand. Thus, overall consumers were more satisfied with the Melona brand of dangke cracker products than unbranded dangke cracker products.
Analisis Potensi Wilayah Pengembangan Peternakan Sapi Perah di Kabupaten Enrekang St. Aisyah R; Asriyanti Syarif; Sitti Khadijah Yahya Hiola
JURNAL GALUNG TROPIKA Vol 10 No 3 (2021)
Publisher : Fapetrik-UMPAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v10i3.847

Abstract

This study is to analyze the potential of the area for developing dairy cattle in Enrekang Regency using a descriptive method. Primary data was obtained from direct interviews with dairy farmers and secondary data collected was periodic data over five years, from 2017 to 2021, sourced from the Central Bureau of Statistics of Enrekang Regency. The data analysis used is qualitative analysis and location quotient (LQ). The results show that the areas that become the economic base in the development of the dairy cattle business are Cendana District and Anggeraja District. The obstacles experienced by dairy farmers so far are the availability of cattle breeds, the availability of feed, health services, marketing, and human resources. The dairy farming business in Enrekang Regency can be maximized to be able to be competitive.