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All Journal Justek : Jurnal Sains Dan Teknologi Journal of Renewable Energy, Electrical, and Computer Engineering Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Bisnis dan Terapan People and Behavior Analysis (PBA)
Astrid Noviana Paradhita
Universitas Sebelas Maret
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The Smart Trip, Eksplorasi Potensi Agenda MICE (Meeting, Incentive, Conference, dan Exhibition) Agustin Amborowati; Yeni Fajariyanti; Haryanto Haryanto; Agreianti Puspitasari; Astrid Noviana Paradhita; Yohanes Wien Tineka; Myrtana Pusparisti
Jurnal Pengabdian Pada Masyarakat Vol 8 No 4 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i4.504

Abstract

Dinas Perdagangan Koperasi Usaha Kecil dan Menengah Kabupaten Sukoharjo menyampaikan bahwa persentase pertumbuhan omset UMKM yang dibina kurang baik. Perlunya mendorong inovasi produk UMKM agar omset UMKM terus meningkat ditengah Pandemi Covid 19. Tujuan dari kegiatan ini adalah mengenalkan potensi MICE lokal, mendorong investasi dan bisnis, memberikan pelatihan dan pengetahuan kepada peserta, meningkatkan jumlah kunjungan wisatawan dan turis ke Sukoharjo, mempromosikan lokasi sebagai destinasi MICE yang menarik dan kompetitif, baik di tingkat nasional maupun internasional, dan pengembangan ekonomi lokal. Sasaran peserta kegiatan ini adalah UMKM binaan Dinas Perdagangan Koperasi Usaha Kecil dan Menengah Kabupaten Sukoharjo. Metode kegiatan yang digunakan adalah presentasi, diskusi, dan pelatihan praktis. Materi kegiatan pengabdian terdiri dari pengenalan MICE, perencanaan acara MICE, teknologi dan inovasi dalam MICE, dan praktik menyusun agenda MICE. Evaluasi kegiatan ini bisa dilakukan dengan kuesioner. Adapun hasil perhitungan rata-rata pre test dan post test diperoleh rata-rata pre test lebih rendah dari pada rata-rata post test sehingga bisa disimpulkan bahwa pelatihan tentang MICE (Meeting, Incentive, Conference, dan Exhibition) berhasil meningkatkan hasil yang lebih baik bagi peserta. Peserta menjadi mengetahui akan pentingnya penerapan digital marketing Ketika sebuah UMKM akan menawarkan MICE kepada para calon pelanggannya. Dinas Perdagangan Koperasi Usaha Kecil dan Menengah Kabupaten Sukoharjo said that the percentage growth in turnover of MSMEs being fostered was not good. There is a need to encourage innovation in MSME products so that MSME turnover continues to increase amidst the Covid 19 pandemic. The aim of this activity is to introduce local MICE potential, encourage investment and business, provide training and knowledge to participants, increase the number of tourists and tourists visiting Sukoharjo, promote the location as a destination Attractive and competitive MICE, both at national and international levels, and local economic development. The target participants for this activity are MSMEs assisted by the Sukoharjo Regency Small and Medium Enterprises Cooperative Trade Service. The activity methods used are presentations, discussions and practical training. The service activity material consists of an introduction to MICE, planning MICE events, technology and innovation in MICE, and the practice of preparing a MICE agenda. Evaluation of this activity can be done with a questionnaire. As for the results of calculating the average pre test and post test, the average pre test was lower than the average post test, so it can be concluded that training on MICE (Meeting, Incentive, Conference and Exhibition) succeeded in improving better results for participant. Participants became aware of the importance of implementing digital marketing when an MSME offers MICE to potential customers.
Implementation of TOPSIS Method to Assist the Process of Accepting New Employees in the Company Astrid Noviana Paradhita; Yeni Fajariyanti; Muhammad Tafdhil Amanda; Agreianti Puspitasari; Vivin Sulistyowati
People and Behavior Analysis Vol. 3 No. 1 (2025): January - April Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v3i1.3135

Abstract

Human resources play an important role in ensuring that all business processes in a company run smoothly. Human resources in a company must have competencies and skills that match the company’s needs. The employee recruitment process is the first gateway that must be carried out comprehensively to obtain reliable human resources. However, the company’s recruitment process is still at risk of bias and takes a long time. This study was conducted to identify a strategy for recruiting new employees who are competent according to the qualifications required by the company. This study was developed by applying a preference ordering technique based on similarity to the ideal solution (TOPSIS). The data criteria used in the study were based on a selection process commonly used in one of the state-owned companies in Indonesia, which included the results of a general intelligence test (TIU), a national insight test (TWK), a field ability test (TKB), and an interview test. The weighting used was TIU 30%, TWK 10% TWK, 20% TKB, and 40% for the interview test. The study results showed that the TOPSIS method can help companies find employees with the competencies that best match the qualifications needed. TOPSIS can also increase the efficiency of the recruitment process time by up to 70%. TOPSIS can help companies find the best 20 candidates in just 7 days, whereas, in the recruitment process, without TOPSIS, the company needs 21 to 30 days. Using TOPSIS, companies can streamline the recruitment process, reduce bias, and reduce maintenance costs.
OPTIMIZATION OF WAREHOUSE FUNCTIONS, GOOD RECEIVING AND GOODS RETURN PROCEDURES : study case: Assalam Hypermarket astrid noviana paradhita; Yohanes Wien Tineka
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1327

Abstract

Warehouses have an essential role in the sustainability of retail businesses. A warehouse is not only a place to store goods but also receives, distributes, and returns goods. Assalam Hypermarket is a retail business that still needs help maximizing warehouse functions. Assalam Hypermarket still has several obstacles that could be solved, such as fighting over goods between warehouse divisions, damage to goods, and distribution delays. This research aims to analyze the causes of problems and optimize the implementation of warehouse functions. This research was conducted by applying qualitative descriptive research methods to analyze the function of the warehouse at the Assalam Hypermarket shopping center. The research flow is carried out systematically, from determining the research design, determining research objects and subjects, collecting data and information, analyzing data and information, drawing conclusions, and providing solution recommendations. From this research, results were obtained in the form of factors that cause problems in carrying out warehouse functions. Therefore, Assalam Hypermarket can continue to provide regular outreach regarding SOPs for receiving and returning goods to warehouse staff. Assalam Hypermarket can also print SOPs for receiving and returning goods at the warehouse and implement a cross-decking model to run warehouse operations. Apart from that, Assalam Hypermarket can also improve the competency of warehouse staff by providing BIT training.
APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA : Case Study : PT Toekang Digital astrid noviana paradhita; Myrtana Pusparisti
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1508

Abstract

Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.
Renewable Energy Power Generation Design Modeling Simulation on Solar Energy Sources and Coconut Shells Using Homer Nefertiti Widiarini; Astrid Noviana Paradhita; Ni Komang Septia Noriska
Journal of Renewable Energy, Electrical, and Computer Engineering Vol. 5 No. 1 (2025): March 2025
Publisher : Institute for Research and Community Service (LPPM), Universitas Malikussaleh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jreece.v5i1.18352

Abstract

Using fossil fuels contributes to carbon dioxide and methane emissions that increasingly damage nature. Innovations in renewable energy that are more environmentally friendly with good energy supply chain management need to be implemented immediately. Indonesia is an archipelagic country with an imbalance in energy sufficiency figures in several regions, including Balikukup village in East Kalimantan. This condition hinders people's daily activities and is a significant obstacle to business activities. This research was conducted to design a zero-carbon renewable hybrid energy innovation that can preserve the environment and improve the community's economy using solar energy and coconut shells. The design was simulated using the HOMER application to find out how much potential and electricity the residents of Balikukup village would get. This study obtained a system configuration scenario: the marine product drying machine, which has a total production of 4,106 kWh/yr. This machine requires a PV capacity of 7,627 kW/yr, 18 batteries, and an inverter capacity of 1.62 kW. In addition, coconut shell briquettes can also optimize the marine product drying machine where 100 - 150 kg of coconut shell waste can increase the drying temperature to 60° - 70° C in a faster time of around 3 - 4 hours to reduce the weight of marine products from 5 - 8 kg to 1 - ½ kg.
Implementasi Agile Scrum dalam Rancang Bangun Sistem Rekrutmen Karyawan di Perusahaan X Surakarta Astrid Noviana Paradhita; Myrtana Pusparisti; Nirwana Hendrastuty
Justek : Jurnal Sains dan Teknologi Vol 8, No 2 (2025): Juni
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v8i2.30578

Abstract

Abstract:  Technology can optimize the company management process by helping related parties provide the necessary considerations. Company X, one of the state-owned companies in Surakarta, found obstacles in the new employee recruitment process, such as long selection times, high operational costs, and concerns about fraud and bias that occurred during the selection process. Therefore, this study was conducted to design a new employee recruitment system at Company X to improve efficiency, effectiveness, and transparency during the recruitment process. The system was designed by implementing the Agile Scrum method using Laravel. The test results showed that the development process could be completed in 80 effective working days with minimal errors. The test results showed that all components could interact with each other so that data exchange could run well according to needs.Abstrak: Teknologi mampu mengoptimasi proses pengelolaan perusahaan dengan membantu pihak terkait untuk memberikan pertimbangan yang dibutuhkan. Perusahaan X, salah satu perusahaan BUMN di Surakarta mendapati kendala dalam proses rekrutmen karyawan baru seperti waktu seleksi yang panjang, biaya operasional yang besar, hingga kekhawatiran akan kecurangan dan bias yang terjadi selama proses seleksi. Oleh sebab itu, penelitian ini dilakukan untuk merancang sistem rekrutmen karyawan baru di Perusahaan X untuk meningkatkan efisiensi, efektivitas, dan transparansi selama proses rekrutmen. Sistem dirancang dengan menerapkan metode Agile Scrum manggunakan laravel. Hasil pengujian menunjukkan bahwa proses pengembangan dapat dilakukan dalam 80 hari kerja efektif dengan minimal eror. Hasil pengujian menunjukkan bahwa seluruh komponen dapat saling berinteraksi sehingga pertukaran data dapat berjalan dengan baik sesuai kebutuhan.        
Co-Authors Agreianti Puspitasari Agustin Amborowati Haryanto Haryanto Muhammad Tafdhil Amanda Myrtana Pusparisti Nefertiti Widiarini Ni Komang Septia Noriska Nirwana Hendrastuty Vivin Sulistyowati Yeni Fajariyanti Yohanes Wien Tineka