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All Journal Jurnal Nusantara Berbakti Jurnal Manajemen Dan Bisnis Ekonomi
Rizky Alamsyah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Analisis Implementasi Distribusi di PT. Mahardika Jujur Mandiri (MJM) Bandung Budi Prasetiyo; Rizky Alamsyah
Jurnal Nusantara Berbakti Vol. 3 No. 2 (2025): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i2.565

Abstract

The research entitled “Analysis of Distribution Implementation at PT Mahardika Jujur Mandiri (MJM) Bandung” is intended to provide solutions with the aim of improving performance and management at PT Mahardika Jujur Mandiri (MJM). This research focuses on improving literacy in the stock inventory system, ordering goods and the flow of distribution of goods from PT. Mahardika Jujur Mandiri (MJM) to retail / stores. This community service program was held at PT Mahardika Jujur Mandiri (MJM) Bandung on Jl. Rancakendal Luhur No. 8, Desa Ciburial, Kecamatan Cimenyan, Kabupaten Bandung. The research approach is educative and interactive. This research began on September 16, 2023. This approach is carried out by the method of discussion, field studies, and cooperation between individuals. This service is in line with the company's vision and mission, namely to make a leading trading group in West Java and dedicated to serving reliably and premiumly. The results of community service are in line with the needs of the company, and the results of community service can be accepted by the company. Although at first there were problems such as the preparation of goods that were still not organized and separated, it is hoped that the results of this community service will be the first step for the company to improve the warehouse system and its own human resources.
Pengaruh Harga, Ulasan dan Tampilan Produk terhadap Keputusan Pembelian Produk Fashion pada Marketplace Shopee di Cibeureum Kota Cimahi Ayi Muhiban; Rizky Alamsyah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3574

Abstract

This research aims to examine the influence of price, reviews, and product display on the purchasing decisions of fashion products, with a special focus on the Shopee marketplace. The study was conducted in the Cibeureum area of Cimahi City. This research uses a quantitative approach with a survey method, distributing questionnaires specifically to Shopee marketplace users, with a total of 99 respondents to collect data. The results of this study indicate that price, reviews, and product display have a positive and significant impact on the purchasing decisions of fashion products in Cibeureum, Cimahi City. Price is generally rated well, although certain aspects such as product quality have weaknesses. Reviews are also rated well, although there are weaknesses such as the information aspect still being a drawback. Similarly, product display is rated well but there are areas that need improvement, such as differentiating Shopee’s product display from other marketplaces. This study concludes that price, reviews, and product display positively and significantly influence the purchasing decisions of fashion products on the Shopee marketplace. The implication of this research is that Shopee can review the differences in product display design on Shopee compared to other marketplaces to make it more attractive, pay attention to information regarding product prices to ensure they align with market prices, and enhance consumer satisfaction.
Co-Authors Ayi Muhiban Budi Prasetiyo