Articles
<![CDATA[PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK XYZ DONUT ]]>
<![CDATA[Budi Prasetiyo]]>;
<![CDATA[Taopik Hidayat]]>
<![CDATA[ JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 4, No 1 (2019): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) ]]>
Publisher : <![CDATA[Universitas Islam Lamongan ]]>
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DOI: 10.30736/jpensi.v4i1.218
<![CDATA[Dunia bisnis terus mengikuti kemajuan teknologi modern dalam berbagai hal termasuk strategi pemasaran. Hal ini memunculkan suatu peningkatan dalam penyebaran informasi yang lebih cepat sampai kepada calon konsumen sehingga saat produk muncul di media maka tingkat perbincangan (word of mouth) mengenai produk lebih cepat dan lebih banyak dari setiap orang yang melihat atau membelinya. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian produk XYZ Donut di Bandung baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel yang terdiri dari 100 orang konsumen XYZ Donut. Instrumen penelitian ini menggunakan kuesioner dan dianalisis dengan menggunakan metode analisis jalur. Hasil penelitian ini menunjukan bahwa promosi dan word of mouth secara parsial dan simultan berpengaruh terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 83,7%, dan sisanya sebesar 16,3% dipengaruhi oleh faktor lain yang tidak diteliti. Kata Kunci : Promosi, Word of Mouth, Keputusan Pembelian]]>
<![CDATA[INVESTIGASI DAMPAK PENERAPAN SISDM PADA KINERJA KARYAWAN ]]>
<![CDATA[Budi Prasetiyo]]>;
<![CDATA[Pristiyono Pristiyono]]>;
<![CDATA[Muhammad Yasin]]>
<![CDATA[ JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020 ]]>
Publisher : <![CDATA[Politeknik Negeri Batam ]]>
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DOI: 10.30871/jaba.v4i1.1950
<![CDATA[Tujuan dari penelitian ini adalah untuk melihat dampak penerapan SISDM pada kinerja karyawan di Krisna Beach Hotel 1 Pangandaran. Penelitian ini dilakukan di Krisna Beach Hotel 1 Pangandaran, untuk mendapatkan jawaban tentang kecenderungan menurunnya kinerja karyawan. Salah satu penyebab turunnya kinerja, diduga karena masalah di SISDM. Kuisioner dibagikan kepada semua karyawan Krisna Beach Hotels 1 Pangandaran. Data diolah dengan metode analisis regresi linier sederhana. Hasil penelitian ini menunjukkan dampak penerapan SISDM pada kinerja karyawan Krisna Beach Hotel 1.]]>
<![CDATA[Analisa Faktor – Faktor E-Commerce dalam membentuk Customer Satisfaction Millenial Bukalapak ]]>
<![CDATA[budi Prasetiyo]]>;
<![CDATA[Egys Fazarriyawan]]>
<![CDATA[ Owner : Riset dan Jurnal Akuntansi Vol. 4 No. 1 (2020): Owner Vol. 4 No. 1 Periode Februari 2020 ]]>
Publisher : <![CDATA[Politeknik Ganesha Medan ]]>
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<![CDATA[Penerapan teknologi informasi menjadi suatu kebijakan perusahaan telah menjadi keharusan. Dalam hal ini penerapan e-commerce sangat menunjang kegiatan usaha perusahaan dalam meningkatkan pelayanan kepada konsumen. Penelitian ini bertujuan untuk mengetahui faktor apa yang paling dominan dari e-commerce yangmempengaruhi kepuasan konsumen millennial bukalapak. Selain itu, penelitian ini menjawab hipotesis, apakah ada pengaruh dimensi-dimensi e-commerce baik secara partial maupun simultan terhadap customer satisfaction. Penelitian ini menggunakan pendekatan metode analisis regresi linear berganda dengan mengambil 40 sampel. Kuesioner digunakan sebagai instrument penelitian. Kesimpulan yang diambil dalam penelitian ini adalah dari ketiga dimensi E-Commerce ternyata EC3 (perdagangan dengan sistem pertukaran data) mempunyai pengaruh dominan terhadap kepuasan konsumen bukalapak; dalam pengujian hipotesis secara partial dapat disimpulkan bahwa H3 diterima sedangkan hipotesis H2 dan H1, keduanya ditolak, sedangkan secara bersama-sama seluruh dimensi E-commerce berpengaruh terhadap kepuasan konsumen. Kata Kunci:Kepuasan konsumen, millenial, E-commerce, Customer Satisfaction]]>
<![CDATA[PENERAPAN BUDAYA KERJA KAIZEN DI PT X KABUPATEN BANDUNG BARAT ]]>
<![CDATA[Budi Prasetiyo]]>;
<![CDATA[Ryan Supu Tauhid]]>
<![CDATA[ At-Tadbir : jurnal ilmiah manajemen Vol 3, No 2 (2019): At-Tadbir : jurnal ilmiah manajemen ]]>
Publisher : <![CDATA[Islamic University of Kalimantan MAB Banjarmasin ]]>
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DOI: 10.31602/atd.v3i2.2079
<![CDATA[Kaizen is a Japanese culture that means continuing to improve and improve quality in the workplace. This culture is applied by many Japanese companies in the world, especially manufacturing companies. ISO 9001 is a quality management control system (Total Quality Management / TQM) issued by the Internatinal Organization for Standardization. ISO 9001 emphasizes for organizations starting from top management to lower level in carrying out continuous improvement and improvement of work quality. The auxiliary tool used in this research is Quality Control Circle (QCC) which uses the PDCA concept and 7 tools. The QCC method is a method that can be used to control product quality and reduce the number of defective products. The results of this study are that the Kaizen work culture has not run effectively even though the impact on productivity and employee performance is very influential and from the results of this QCC it is evident that with the change in the new Operational Procedure Standards it can reduce the total percentage of defective goods compared to the previous periodKeywords: Kaizen, ISO 9001, Total Quality Management, PDCA, 7 Tools, Quality Control Circle]]>
<![CDATA[KEPUASAN KONSUMEN DI INDUSTRI SUVENIR DALAM PERSPEKTIF E-COMMERCE DAN KUALITAS LAYANAN ]]>
<![CDATA[Budi Prasetiyo (Universitas Nasional Pasim)]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik (JMIL) Vol 5, No 1 (2021): page 01 - 74 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v5i1.467
<![CDATA[AbstractThis research was conducted on XYZ Souvenir consumers. The purpose of this research is to determine how much the contribution of the use of E-commerce and Service Quality affects customer satisfaction both partially and simultaneously on XYZ Souvenir. The research method that will be used in this research is the verification method. In this research, the unit of analysis is individuals, namely XYZ Souvenir consumers. The sample in this study was 134 respondents. Systematic random sampling is a sampling withdrawal technique used in this study. The analysis method uses path analysis, while also testing the validity and reliability of the research instrument. Based on the results of the study indicate that there is an effect both partially and simultaneously on exogenous variables (E-commerce and Service Quality) on endogenous variables (customer satisfaction). The implication of this research that XYZ Souvenir can make various improvements a good site design (such as information on goods/services that are complete and clear, there are promotions such as giving discounts, and special offers, accepting proposals from consumers payment features used, making online promotions) and adding product variations.]]>
<![CDATA[Penerapan Point Of Sales dalam Peningkatan Customer Satisfaction Pada Bisnis Ritel Modern ]]>
<![CDATA[Budi Prasetiyo]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v3i2.219
<![CDATA[Saat ini sistem informasi manajemen berkembang pesat, hal ini masuk juga pada bidang bisnis ritel khususnya minimarket modern. POS (Point Of Sales) merupakan salah satu bagian dari sistem informasi manajemen yang sangat lazim digunakan dalam minimarket modernpada operasional sehari-hari khususnya pada saat proses transaksi penjualan. Namun, pada saat pengoperasiannya ada kalanya terjadi hal yang tidak diharapkan seperti error. Pada laporan ini dibahas mengenai pelaksanaan, kendala, serta solusi atas POS yang digunakan di minimarket modern.]]>
<![CDATA[Strategi Pemasaran Serta Peran Kreativitas dan Inovasi dalam Pengembangan Produk Mouku Cimahi ]]>
<![CDATA[Tiara Kamilla]]>;
<![CDATA[Haneti Arumsari]]>;
<![CDATA[Nathania Nanda Nugraha]]>;
<![CDATA[Budi Prasetiyo]]>
<![CDATA[ Jurnal Pemberdayaan Ekonomi Vol. 2 No. 1 (2023): Februari ]]>
Publisher : <![CDATA[Penerbit Goodwood ]]>
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DOI: 10.35912/jpe.v2i1.1323
<![CDATA[Purpose: The purpose of this research is to study and analyze marketing strategies and creativity in Mouku Cimahi Micro, Small and Medium Enterprises (MSMEs) in Cimahi City, West Java Province. Methodology: The method or method used is descriptive qualitative which uses several processes such as observation and interviews, analysis of observation results, providing alternative improvements. Then the informant who was used as a source of data was the owner of the MSME Mouku Cimahi, this research was carried out throughout a period of 3 months. Based on this research method, the strategy that has been tried in research on Micro, Small and Medium Enterprises (MSMEs) Mouku Cimahi is to conduct an analysis carried out in this study is STP (segmentation, targeting, positioning). Results: The results of the study show that MSMEs of Mouku Cimahi have not maximized technology for their marketing, because they have less and limited expertise and are also faced with cases in the development of their business. The cases experienced in Mouku Cimahi include the lack of skilled human resources in the field of technology and product creativity.]]>
<![CDATA[Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Focallure (Studi Pada Grup Telegram Focallure Beauty Talk ) ]]>
<![CDATA[Budi Prasetiyo]]>;
<![CDATA[Rifa Izdni Nujjiya]]>;
<![CDATA[Ilham Drajat]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v3i4.4353
<![CDATA[Tujuan utama penelitian ini adalah untuk mengetahui pengaruh Celebrity Endorser dan Brand Image terhadap keputusan pembelian produk Focallure. Metode penelitian yang digunakan adalah deskriptif dan asosiatif. Unit analisis dalam penelitian ini adalah anggota grup Telegram Focallure Beauty Talk. Teknik pengumpulan data dalam penelitian ini menggunakan pendekatan judgement sampling. Jenis data yang digunakan adalah data primer sedangkan instrumen yang digunakan dalam pengumpulan data adalah kuesioner. Hasil penelitian menunjukkan terdapat pengaruh Celebrity Endorser dan Brand Image terhadap keputusan pembelian produk Focallure, adapun pengaruhnya sebesar 75,02%. Secara parsial terdapat pengaruh Celebrity Endorser (X1) terhadap Keputusan Pembelian (Y) yaitu sebesar 6,23%. Untuk pengaruh secara parsial Brand Image (X2) terhadap keputusan pembelian (Y) sebesar 68,79%.]]>
<![CDATA[MARKETING STRATEGY ANALYSIS FOR FAST FOOD FRANCHISES ]]>
<![CDATA[Muhamad Ali Murtado]]>;
<![CDATA[Budi Prasetiyo]]>
<![CDATA[ JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 1 No. 1 (2023): MAY 2023 ]]>
Publisher : <![CDATA[Media Inovasi Pendidikan dan Publikasi ]]>
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<![CDATA[The purpose of this research is to examine the marketing strategy of PT. Hisana Fried Chicken, one of the fast food franchises in West Java. This study uses a qualitative case study methodology using Marketing Mix and SWOT Analysis. Data for cases was collected in various ways including narrative and personal interviews. This study expands the new packaging of marketing strategy and SWOT analysis for PT Hisana Fried Chicken to increase its competitive advantage. We only analyze the marketing strategy for the Margahayu Permai Branch, Bandung. The results of the research and discussion show that the Margahayu Hisana branch of fried chicken uses several processes in marketing strategy and product development such as conducting observations and interviews, observation results, alternative suggestions for improvement. In addition, a subsidiary of Margahayu Permai Hisana Fried Chicken implements its marketing strategy through STP (Segmentation, Targeting, Positioning) analysis. This study can provide more theoretical aspects to enrich knowledge in the field of management, especially in the field of marketing strategy. . This study examines Marketing Strategy Analysis combined with SWOT analysis in the Indonesian fast food franchise industry.]]>
<![CDATA[MARKETING STRATEGY ANALYSYS FOR HOTEL ROOMS INC BTC BANDUNG ]]>
<![CDATA[Anisa Nur Syabani]]>;
<![CDATA[Syahbilla Nur Oktora]]>;
<![CDATA[Syipa Fauziah]]>;
<![CDATA[Budi Prasetiyo]]>
<![CDATA[ JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 1 No. 02 (2023): AUGUST 2023 ]]>
Publisher : <![CDATA[Media Inovasi Pendidikan dan Publikasi ]]>
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<![CDATA[Every tourism company competes to generate large profits by using natural resources and presenting various tourism products. As an industry engaged in the service sector, Room Inc. strives to provide maximum service for its visitors. Each hotel will try to provide added value that is different for each product and service as well as the services provided to its guests. In this study the authors used observation and interview methods. This study aims to produce information that can be useful and complete. Based on the results of research that has been carried out by researchers concluded Rooms Inc BTC Hotel Bandung uses a marketing strategy in its promotion using online and offline media in order to increase sales. Of course online and offline promotions have differences, online sales have higher sales than offline sales. Based on the data and information obtained from interviews and observations, the authors argue that online promotion has a good effect on increasing sales. One of them is promotion on social media, namely Instagram, which works with influencers to increase brand awareness and build interaction with the intended potential consumers, but this must be further enhanced by using influencer approaches and strategies.]]>
