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All Journal International Journal of Integrative Sciences Jurnal Manajemen Dan Bisnis Ekonomi
Ayi Muhiban
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, Ulasan dan Tampilan Produk terhadap Keputusan Pembelian Produk Fashion pada Marketplace Shopee di Cibeureum Kota Cimahi Ayi Muhiban; Rizky Alamsyah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3574

Abstract

This research aims to examine the influence of price, reviews, and product display on the purchasing decisions of fashion products, with a special focus on the Shopee marketplace. The study was conducted in the Cibeureum area of Cimahi City. This research uses a quantitative approach with a survey method, distributing questionnaires specifically to Shopee marketplace users, with a total of 99 respondents to collect data. The results of this study indicate that price, reviews, and product display have a positive and significant impact on the purchasing decisions of fashion products in Cibeureum, Cimahi City. Price is generally rated well, although certain aspects such as product quality have weaknesses. Reviews are also rated well, although there are weaknesses such as the information aspect still being a drawback. Similarly, product display is rated well but there are areas that need improvement, such as differentiating Shopee’s product display from other marketplaces. This study concludes that price, reviews, and product display positively and significantly influence the purchasing decisions of fashion products on the Shopee marketplace. The implication of this research is that Shopee can review the differences in product display design on Shopee compared to other marketplaces to make it more attractive, pay attention to information regarding product prices to ensure they align with market prices, and enhance consumer satisfaction.
The Impact of Work Environment and Work Discipline on The Performance of Production Section Employees at PT Kaneta Indonesia Karawang District Desi Purwati; Ayi Muhiban
International Journal of Integrative Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i12.6975

Abstract

Work discipline plays a big role in improving employee performance, where a bad work environment will prevent employees from carrying out their duties and responsibilities. This research was conducted on employees of the production department of PT Kaneta Indonesia, Karawang Regency. The aim of this research is to find out how much the work environment and work discipline contribute to the performance, both partially and simultaneously, of employees in the company's production department. Both descriptive and associative research methods are employed, where the part of this research that is part of the analysis are individuals, namely employees in the production department of PT Kaneta Indonesia, Karawang Regency, using a saturated sample where the population chosen as the sample is 105 respondents in the production department. The validity and reliability of the research instruments are tested as part of the analysis method, which also employs multiple linear regression analysis. The results of the study show that performance is partially and simultaneously impactd by exogenous variables (work environment and work discipline) as well as endogenous variables. The impact of the work environment and work discipline on performance is 72%, while 18% is impactd by other variables
The Influence of Work Environment And Work Disicipline on Employee Performance In Restaurants Kitchen Kraton Baros City Cimahi Ayi Muhiban; Abid Naufal
International Journal of Integrative Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i12.7108

Abstract

This study was carried out on employees of the Dapur Kraton Baros restaurant, Cimahi City. The purpose of this study is to ascertain how much employees of the Dapur Kraton Baros restaurant in Cimahi City are affected by their work environment and work discipline, both concurrently and partially. Both descriptive and associative research methodologies were used in this study. The individual in this study is as the analysis component, they are the staff members of the Dapur Kraton Baros restaurant in Cimahi City. The study's sample comprised thirty-one participants. Due to the fact that every member of the population—that is, every employee of the Dapur Kraton restaurant in Cimahi City—was chosen as a sample, this study employed a saturated sample. The validity and reliability of the study instruments were tested as part of the analysis process, which also included multiple linear regression analysis. According to the study's findings, there is a partial and simultaneous influence on exogenous variables (workplace culture and work ethic) on endogenous variables (performance). According to the research, employees should be able to enhance poorly enforced work discipline, reassess the workspace to ensure optimal efficiency, and enhance both the quality and quantity of their job output
Co-Authors Abid Naufal Desi Purwati Rizky Alamsyah