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All Journal JURNAL VISIONIDA Jurnal Pengabdian Masyarakat Indonesia
Rachmat Gunawan
Universitas Djuanda
Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PEMASARAN CALON GUBERNUR AHOK DI PILKADA DKI 2017 Rachmat Gunawan
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.352 KB) | DOI: 10.30997/jvs.v3i2.971

Abstract

Makalah ini menjelaskan tentang bagaimana caranya menerapkan ilmu pemasaran dalam bidang politik khususnya ilmu pemasaran jasa yang berdimensi TERRA untuk memasarkan seorang kandidat Kepala Daerah di DKI Jakarta. Pembentukan tim pemasaran atau tim kampanyenya serta penekanan program pemasaran seorang Cagub DKI yang seharusnya dilakukan dan bagaimana menanggapi respon masyarakat sebagai calon pemilih di Pilkada. Selain itu pembahasannya juga menyinggung tentang suasana persaingan dan tema program apa yang harus disampaikan pada pasar calon pemilih ini. Hal lain yang dibicarakan yaitu berkaitan dengan survey tentang keinginan pasar tentang produk jasa apa yang diharapkan dari seorang Cagub yang jika sesuai dengan harapan mereka tentu akan menjadi pilihan di Pemungutan Suara Pilkada DKI 2017. Kata Kunci: Pemasaran, Dimensi TERRA, Bauran Pemasaran Jasa
Peningkatan Literasi Pajak UMKM Melalui Edukasi Instrumen Perpajakan di Desa Sumur Batu Chandra Ayu Pramestidewi; Yoyok Priyo Hutomo; Rachmat Gunawan; Fitri Nurbaeti; Giva Istilah Mitra; Pera Pujiawati Seftia; Amelia Fitriani; Siti Edeniah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.6002

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, creating jobs, driving economic growth, and promoting community welfare. Despite their significant contribution, MSMEs still face serious challenges, particularly low tax literacy in rural areas. Lack of understanding of tax obligations, reporting procedures, and the use of digital technology in tax administration contribute to low levels of compliance. This research aims to improve tax literacy among MSMEs through a community-based education and mentoring program in Sumur Batu Village. The Participatory Action Research (PAR) method employed emphasizes the active involvement of MSMEs, village officials, and academics in every stage of the activity, from problem identification and planning to implementation and evaluation. The results of the community service program demonstrate an increase in taxpayer understanding and awareness. Participants began to understand the importance of having a Taxpayer Identification Number (NPWP), the procedures for filing Tax Returns (SPT), and learned how to perform simple tax calculations. They also learned to utilize digital platforms such as e-Filing and e-Forms to support more practical tax compliance. Furthermore, this program fosters more regular financial record-keeping habits and reinforces awareness that tax compliance is not merely an administrative obligation but also a social responsibility and a contribution to sustainable village development. Social transformation is evident in the emergence of local change agents who play a role in disseminating good tax practices to other MSMEs. Thus, this service demonstrates that a community-based educational approach is an effective strategy for improving MSME tax literacy and compliance, while simultaneously strengthening village fiscal independence.
Co-Authors Amelia Fitriani Chandra Ayu Pramestidewi Fitri Nurbaeti Giva Istilah Mitra Hutomo, Yoyok Priyo Pera Pujiawati Seftia Siti Edeniah