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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Ainun Ningsih
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Strategi Promosi dalam Meningkatkan Investasi : Studi Kasus Galeri Investasi FEBI UINSU Ahmad Firdaus Lingga; Nur Ainun Ningsih; Yulita Astri; Muhammad Ikhsan Harahap
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to find out the right promotional strategy to increase interest in investing, especially students. Researchers use qualitative research types in their research by applying a descriptive approach. Primary data in the study was obtained by interviewing directly an institution concerned. While the secondary data contained in the research is obtained through scientific literature in the form of scientific papers, books and other information. And the results of the research conducted are then used to develop the right promotional strategy to increase investment.
Pengaruh Syariah Marketing, Service Excellence dan Reputasi Terhadap Kepercayaan Nasabah Tentang Tabungan Emas: Studi Kasus Bank Syariah Indonesia KCP Panyabungan Nur Ainun Ningsih; Tuti Anggraini; Nurul Jannah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5051

Abstract

This study aims to determine the Influence of Sharia Marketing, Service Excellence, and Reputation on Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan) both partially and simultaneously. The population in this study is all customers at Bank Syariah Indonesia KCP Panyabungan while the sample in this study is 100 customers. This study used quantitative methods with data collection using Likert scale method. Data analysis techniques through the IBM SPSS statistical 25 program. The results of research and discussion, several conclusions can be drawn as follows: Sharia Marketing affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan), Service Excellence affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indone Indonesia KCP Panyabungan), Reputation affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan) and Sharia Marketing, Service Excellence, and Reputation on Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan).
Pengaruh Syariah Marketing, Service Excellence dan Reputasi Terhadap Kepercayaan Nasabah Tentang Tabungan Emas: Studi Kasus Bank Syariah Indonesia KCP Panyabungan Nur Ainun Ningsih; Tuti Anggraini; Nurul Jannah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5051

Abstract

This study aims to determine the Influence of Sharia Marketing, Service Excellence, and Reputation on Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan) both partially and simultaneously. The population in this study is all customers at Bank Syariah Indonesia KCP Panyabungan while the sample in this study is 100 customers. This study used quantitative methods with data collection using Likert scale method. Data analysis techniques through the IBM SPSS statistical 25 program. The results of research and discussion, several conclusions can be drawn as follows: Sharia Marketing affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan), Service Excellence affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indone Indonesia KCP Panyabungan), Reputation affects Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan) and Sharia Marketing, Service Excellence, and Reputation on Customer Trust About Gold Savings (Case Study of Bank Syariah Indonesia KCP Panyabungan).
Co-Authors Ahmad Firdaus Lingga Harahap, Muhammad Ikhsan Jannah, Nurul Tuti Anggraini Yulita Astri