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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Yulita Astri
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

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Strategi Promosi dalam Meningkatkan Investasi : Studi Kasus Galeri Investasi FEBI UINSU Ahmad Firdaus Lingga; Nur Ainun Ningsih; Yulita Astri; Muhammad Ikhsan Harahap
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This research was conducted to find out the right promotional strategy to increase interest in investing, especially students. Researchers use qualitative research types in their research by applying a descriptive approach. Primary data in the study was obtained by interviewing directly an institution concerned. While the secondary data contained in the research is obtained through scientific literature in the form of scientific papers, books and other information. And the results of the research conducted are then used to develop the right promotional strategy to increase investment.
Penerapan Konsep Intervensi Harga Menurut Pemikiran Ekonomi Abu Yusuf dan Ibnu Taimiyah di Era Modern Yulita Astri; Hendra SEI MA
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Research was conducted to find out about how the comparison of economic thought believed by Abu Yusuf and also the thought of Ibn Taymiyah related to changes that occur in prices and also price intervention. The type of researcher is literature research. There are two types of data used in this study, namely primary and secondary data. The analytical method used in the research is descriptive qualitative. Meanwhile, the discussion is carried out using the deductive method. From the conclusions that can be drawn by researchers produce conclusions (i) the thoughts of Abu Yusuf and Ibn Taymiyah argue that fluctuations that occur in prices are caused by Allah SWT who has arranged it. (ii) the idea of price intervention itself is different from the two experts. Where Abu Yusuf did not agree about the intervention of prices while the Ibn Taymiyyah clan agreed that in the market itself there were price imperfections. (iii) the ideas of Abu Yusuf and Ibn Taymiyyah have differences and similarities
Marketing Mix Strategy in Islamic Economic Perspective on BSI Gold Pawn Products (Case Study of Bank Syariah Indonesia Kcp Kisaran) Yulita Astri; Muhammad Lathief Ilhamy Nasution; Tuti Anggraini
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2447

Abstract

This study aims to determine the Marketing Mix Strategy in an Islamic Economic Perspective on Gold Pawn Products (Case Study of Bank Syariah Indonesia KCP Kisaran). Data sources are obtained from primary data, namely through observation, and interviews. While secondary data were obtained from related reading books and documents related to this study. The population of this study is all employees of BSI KCP Kisaran and the sample in this study is the Pawwing Aprraisal staff. From the results of this study, it shows that the products at BSI KCP Kisaran consist of fund distribution and fund raising products. BSI KCP Kisaran Gold Pawn Product Marketing Mix Strategy is using 4P (Product, Price, Promotion, Place). The factors for fluctuations in gold pawn product customers at Bank Syariah Indonesia KCP Kisaran are due to the choice of the customer himself who prefers other products compared to gold installment pawn products. And the marketing mix strategy in the perspective of Islamic economics on BSI Gold Pawn products (Case Study of Bank Syariah Indonesia KCP Kisaran) must be based on God, Ethical, Realistic and Humanist.
Co-Authors Ahmad Firdaus Lingga Harahap, Muhammad Ikhsan Hendra SEI MA Muhammad Lathief Ilhamy Nasution Nur Ainun Ningsih Tuti Anggraini