Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Minfo Polgan (JMP)
Maria Jashinta Elisabet Hamboer
Ilmu Komunikasi, Institut Bisnis dan Informatika (IBI) Kosgoro 1957, Indonesia
Computer Science & IT Library & Information Science Mathematics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Social Media in Increasing Customer Interaction and Brand Loyalty Nasaruddin Siregar; Sari Endah Nursyamsi; Filda Angellia; Maria Jashinta Elisabet Hamboer; Mayang Riyantie
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13058

Abstract

Social media has become a huge phenomenon in today's digital age. This phenomenon has changed the way customers interact with brands and products. In this context, this research aims to investigate the role played by social media in enhancing customer interaction and brand loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that in an increasingly competitive business world, the role of social media in increasing customer interaction and brand loyalty is very significant. Social media has opened up new opportunities for companies to communicate with customers, build emotional connections, provide better customer service, and measure the effectiveness of their strategies. All of these contribute to the creation of strong customer loyalty, which is a valuable asset in the long run for a brand.
Co-Authors Filda Angellia Mayang Riyantie Nasaruddin Siregar Nursyamsi , Sari Endah