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All Journal IKRA-ITH ABDIMAS Jurnal Minfo Polgan (JMP) International Journal of Advanced Multidisciplinary Literacy : International Scientific Journals of Social, Education, Humanities
Nasaruddin Siregar
Ilmu Komunikasi, Universitas Bhayangkara Jakarta Raya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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The Role of Social Media in Increasing Customer Interaction and Brand Loyalty Nasaruddin Siregar; Sari Endah Nursyamsi; Filda Angellia; Maria Jashinta Elisabet Hamboer; Mayang Riyantie
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13058

Abstract

Social media has become a huge phenomenon in today's digital age. This phenomenon has changed the way customers interact with brands and products. In this context, this research aims to investigate the role played by social media in enhancing customer interaction and brand loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that in an increasingly competitive business world, the role of social media in increasing customer interaction and brand loyalty is very significant. Social media has opened up new opportunities for companies to communicate with customers, build emotional connections, provide better customer service, and measure the effectiveness of their strategies. All of these contribute to the creation of strong customer loyalty, which is a valuable asset in the long run for a brand.
Instagram As A Platform For Personal Branding Sari Endah Nursyamsi; Nasaruddin Siregar; Arief Yanto Rukmana; Wandi Kurniadi; Geofakta Razali
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 3 (2023): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i3.1040

Abstract

One of the communication strategies that implants a positive perception of a person in the public is personal branding. The presence of Instagram has a function, which is to create a social media marketing strategy and build a brand. With the presence of Instagram, it can influence the behaviour of its followers. One of them is the Instgarm Akbar Maulana selebgram, known as the famous Personal Ajudan because his personality is considered pleasant and entertaining. This research method is qualitative descriptive, with a focus on the case study of the research, which is to find out the form of personal branding Akbar Maulana uses through his social media account Instagram. Supported by Peter Montoya’s eight core personal branding concepts, his research shows that Akbar Maulana’s personal branding meets eight key concepts: specialisation, leadership, personality, difference, appearance, unity, firmness and good name. With a distinctive and strong character in shaping personal branding as a smart, vigorous, and entertaining teenager. Not only that, using the Instagram app that has supplemented a variety of special features with various decorations when making videos, then uploading them to the Instagram media account  
Edukasi dan Pengembangan Strategi Mengatasi Kenakalan Remaja bagi Siswa SMA Sekolah Rakyat di Babelan - Bekasi Saeful Mujab; Nasaruddin Siregar; Metha Madonna; Sari Endah Nursyamsi; Arrasyifah Leby
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Masa remaja dikenal sebagai periode perkembangan yang sangat rentan terhadap pengaruh negatif dari lingkungan, termasuk kenakalan remaja dan pergaulan bebas. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan utama untuk meningkatkan kesadaran dan pemahaman siswa SMA Sekolah Rakyat Babelan mengenai bahaya yang ditimbulkan oleh kenakalan remaja, serta pentingnya memiliki kontrol diri yang kuat dalam interaksi sosial mereka. Metode yang diterapkan dalam sosialisasi ini melibatkan penyampaian materi melalui ceramah edukatif dan sesi diskusi yang interaktif. Pendekatan ini memungkinkan para siswa untuk secara langsung menerima informasi dan berpartisipasi aktif dalam membahas tantangan serta isu yang mereka hadapi. Hasil yang dicapai dari kegiatan ini menunjukkan adanya peningkatan yang signifikan pada pengetahuan siswa, keterbukaan mereka dalam sesi diskusi, dan tumbuhnya komitmen untuk menjauhi perilaku yang menyimpang. Dengan demikian, kegiatan sosialisasi ini terbukti efektif sebagai upaya preventif dan pembentukan karakter, membantu remaja menjadi individu yang lebih bertanggung jawab dan memiliki moral yang baik
Interpersonal Communication Between Parents and Preschool Children in Instilling Religious and Moral Values in Sukamekar Village RT 001 / RW 010, Sukawangi District Yandi Prateja; Hani Astuti; Nasaruddin Siregar; Tabrani Sjafrizal
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.1465

Abstract

The early childhood period, commonly referred to as the golden age (0-6 years), represents a critical window for the foundation of a child’s personality, including the internalization of Religious and Moral Values (RMV) (Harun Rasyid, 2009). This study aims to analyze the nature, patterns, and effectiveness of Interpersonal Communication (IC) utilized by parents with their preschool children (aged 4-6 years) in Sukamekar Village RT 001/RW 010, Sukawangi District, in the context of RMV installation. Utilizing a descriptive qualitative research methodology (Khaironi & Mulianah, 2017), data were collected through in-depth interviews and non-participant observation with selected parent-child dyads. The research framework is built upon the transactional model of IC and Social Learning Theory, emphasizing the role of parental modeling and narrative transfer. The primary findings indicate that the most effective IC patterns involve direct modeling (uswatun hasanah), narrative storytelling (religious fables and examples of the Prophet), and consistent dialogue characterized by high empathy and clarity. The results demonstrate that intentional and frequent parental communication acts as the primary conduit for value internalization, overcoming modern challenges such as media distraction. The study confirms that personalized, emotionally engaged IC is indispensable for shaping early moral character, underscoring the necessity of parental presence and continuous communication in achieving robust RMV outcomes in the modern Indonesian family unit.Keywords: Weverse, Social Media Space, Virtual Community, K-Pop Fandom, NCT Dream, Parasocial Interaction, Communication Features
Co-Authors Arief Yanto Rukmana Arrasyifah Leby Filda Angellia Geofakta Razali Hani Astuti Maria Jashinta Elisabet Hamboer Mayang Riyantie, Mayang Metha Madonna Nursyamsi , Sari Endah Saeful Mujab SJAFRIZAL, TABRANI - Wandi Kurniadi Yandi Prateja