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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Pawito
Universitas Sebelas Maret
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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 1 
The Role of RGS Wonogiri ini Helping Improving Public Information Disclosure in Sendang Village Mami Eva Novayani; Pawito; Agung Satyawan
Journal of Social Interactions and Humanities Vol. 1 No. 2 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.56 KB) | DOI: 10.55927/jsih.v1i2.841

Abstract

This article examines the role of Radio Giri Swara (RGS) Wonogiri in Helping to Increase Public Information Openness (KIP) in Sendang Village, Wonogiri District. Along with the promotion of public information disclosure, radio has a strategic role to contribute to its success. Moreover, for rural areas, radio is still an effective means of conveying various public information. The method in this research article is descriptive qualitative. The results of the study stated that there are several programs that support the increase in public information disclosure in Sendang Village, namely Teropong Desa and One Hour Together. The broadcast of this event publishes a lot of information that the public needs to know and can be accessed by the public.
Marketing Communication Strategy of Organic Argotourism Beji Makmur by Gapoktan in Increasing the Number of Visitors in Wonogiri Siti Aminah; Pawito; Mahendra Wijaya
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3058

Abstract

The development of tourism objects in Beji cannot be separated from the role of the local Gapoktan. Gapoktan's main obstacle in promoting organic village tourism is the lack of knowledge about using social media. The purpose of this study was conducted to determine the marketing communication strategy for Beji Makmur organic agrotourism by Gapoktan in increasing the number of visitors to Wonogiri. The method used in this research is a qualitative research method. This type of research uses a qualitative descriptive type. The informants interviewed were Gapoktan, PPL and visitors. The results of this study are Gapoktan as the manager in carrying out the marketing communication strategy for Organic Agrotourism in increasing the number of visitors including three marketing activities, namely first promotion, the second is personal selling and then the third is public relations activities
Tuban Regency KPU Social Media Management (Instagram) in the 2020 Pilkada Stages in the Era of the Covid-19 Pandemic Anis Miswoni; Pawito; Ign. Agung Satyawan
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.334 KB) | DOI: 10.55927/sospolbud.v2i1.2425

Abstract

The Tuban Regency Election Commission's social media has a low engagement rate. Instagram @kpu_tuban3523's engagement rate is 0.41% with an average number of interactions of 9 likes and 0 comments. The aim of the study was to find out the management of the Tuban Regency KPU Instagram social media in the 2020 Pilkada in the Era of the Covid-19 pandemic. Social media management uses 4 stages of theory. The methodology used is qualitative. Data collection techniques with in-depth interviews and documentation. The findings of this study are that the management of the Tuban Regency KPU's social media is carried out in 4 stages, but several implementation stages of the management carried out by the Tuban Regency KPU are somewhat less than optimal at the optimize, manage, and engage stages, this is based on a lack of Human Resources in managing Regency KPU social media Tuban.
Compliance Gaining in Communication Between Mursyid Teachers and Their Students Mukarromah; Pawito; Albert Muhammad Isrun Naini
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5063

Abstract

This study describes the communication of obedience between murshid teachers and their students. This research is a strategy by Maulana Habib Luthfi Bin Yahya, an Indonesian murshid teacher, to persuade his students to comply with Islamic orders and laws. This article looks at how his processes and efforts during preaching earned such high obedience from his students. This study uses a qualitative descriptive approach and the theory of Compliance Gaining Marwell & Schmitt. Based on the research results, it is known that Habib Luthi bin Muhammad Bin Yahya does not have a specific strategy for obtaining absolute compliance and compliance does not always have to start with an appropriate process. The main focus is on personal commitments.
PDIP vs Gerindra: Political Marketing Communication Through Instagram Ahead of the 2024 Election Muhammad Rio Fariza; Pawito; Andre Novie Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6154

Abstract

This article reviews the role of social media Instagram in the political marketing communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the election of these two parties is the subject of study because they are the political parties that won the 2019 Election with votes and won the most number of seats. Research using qualitative methods. Data were analyzed using qualitative content analysis by observing the Instagram accounts @pdiperjuangan and @gerindra. The study results show that Instagram is operated by political parties in digital marketing communications to attract public sympathy. The form of political marketing communication that is spread has a variety of themes and types of uploaded content
Marketing Communications’ Message Strategies of TikTok Shop Indonesia and Shopee Indonesia Through Social Media Instagram Rahma Maulinda Dwinari; Pawito; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6319

Abstract

TikTok Shop and Shopee are two e-commerce sites that using Instagram as a marketing communication medium. This study aims to discover the message strategy’s from the Instagram’s contents of @TikTokShop_Indonesia and @Shopee_ID in welcoming the month of Ramadan in 2023. The message strategy theory is the reference in this study. This study uses a qualitative approach with content analysis methods. The study results show that @TikTokShop_Indonesia content focus on transformational messages, informational messages become the focus afterward, and interactional messages still need to achieve. TikTok Shop Indonesia is more focused on touching the emotional motivation of its consumers with the hope that consumer involvement will increase. Instead, @Shopee_ID puts interactional messages and transformational messages above informational messages
Kampanye Digital Partai Politik dalam Menarik Generasi Milenial Antara Retorika dan Realita Suraji Heri Prasetiyo; Pawito; Likha Sari Anggreni
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2204

Abstract

Dominasi generasi milenial dalam komposisi pemilih nasional mendorong partai politik mengadaptasi strategi komunikasi berbasis digital. Penelitian ini bertujuan menganalisis konstruksi retorika partai politik dalam kampanye digital Pemilu 2024 serta mengevaluasi kesesuaian antara narasi kampanye dan realisasi kebijakan pasca pemilu. Penelitian menggunakan pendekatan kualitatif dengan metode studi pustaka. Data sekunder diperoleh dari jurnal ilmiah, laporan survei lembaga, publikasi media, serta konten media sosial partai politik, yang kemudian dianalisis menggunakan teknik analisis isi dan wacana kritis. Hasil kajian menunjukan bahwa partai politik membangun retorika digital melalui kombinasi unsur pathos, ethos, dan logos dalam bentuk konten visual singkat, storytelling personal, klaim berbasis data, serta interaktivitas dua arah melalui live streaming dan forum daring. Strategi ini meningkatkan visibilitas dan keterlibatan digital, namun tidak secara signifikan meningkatkan kepercayaan maupun partisipasi politik formal generasi milenial. Selain itu, ditemukan kesenjangan substansial antara janji kampanye dan implementasi kebijakan, khususnya aspek alokasi anggaran, konsistensi timeline program, dan transparansi data.
Dari Pengganti Menjadi Sorotan:100 Hari Respati Ardi sebagai Wali Kota Solo Anindya Aulia Widyari; Pawito; Sri Hastjarjo
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2269

Abstract

Penelitian ini bertujuan mengeksplorasi strategi presentasi diri Respati Ardi sebagai Wali Kota Solo di akun Instagram @respatiardi selama 100 hari pertama masa jabatannya (20 Februari-10 Juni 2025). Menggunakan teori Self-Presentation Tactics dari Lee  dan Dramaturgi Erving Goffman, studi ini menganalisis proses pembentukan persepsi publik melalui perspektif panggung depan (front stage). Metode penelitian yang digunakan adalah analisis isi kuantitatif terhadap 80 caption yang diunggah di akun Instagram @respatiardi. Hasil penelitian menunjukkan dominasi strategi asertif, terutama strategi Enhancement untuk membangun kesan positif awal, diikuti Exemplification, Basking, dan Ingratiation. Hal ini mengindikasikan bahwa Respati Ardi secara konsisten membentuk citra sebagai pemimpin yang kompeten, dekat dengan masyarakat, dan proaktif dalam mendorong partisipasi publik guna membangun legitimasi setelah menggantikan kandidat sebelumnya secara mendadak.
Membangun Narasi Politik: Studi Retorika Pidato Presiden Prabowo Subianto Farida Trisnaningtyas; Pawito; Mahfud Anshori
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2333

Abstract

Penelitian kualitatif ini bertujuan untuk menganalisis strategi retorika yang digunakan oleh Presiden Republik Indonesia terpilih periode 2024-2029, Prabowo Subianto, dalam membangun narasi politik dan citra kepemimpinannya. Fokus analisis adalah empat pidato yang disampaikan setelah Prabowo menjabat sebagai presiden (Februari–Mei 2025). Penelitian ini menggunakan teori retorika Aristoteles yang mencakup tiga pilar, yakni: ethos (karakter), pathos (emosi), dan logos (logika). Hasil penelitian menunjukkan bahwa Prabowo menggunakan gaya komunikasi yang khas, yakni komunikatif, informal, dan humoris, yang secara efektif menembus batas formal kepresidenan untuk membangun kedekatan (pathos) dengan audiens. Secara retoris, ia membangun ethos melalui penegasan integritas, nasionalisme, dan kerendahan hati; memobilisasi pathos melalui humor, empati, dan seruan persatuan; serta memperkuat logos dengan data program konkret (seperti Makan Bergizi Gratis) dan argumentasi pro-rakyat. Penelitian ini menyimpulkan bahwa strategi retoris Prabowo yang dinamis dan adaptif merupakan kunci untuk membentuk narasi politik yang populis, autentik, dan memperkuat legitimasi kepemimpinannya di politik modern Indonesia.
Co-Authors Albert Muhammad Isrun Naini Andre Noevi Rahmanto Andre Novie Rahmanto Anindya Aulia Widyari Anis Miswoni Anshori, Mahfud Farida Trisnaningtyas Ignatius Agung Satyawan Likha Sari Anggreni Mahendra Wijaya Mami Eva Novayani Muhammad Rio Fariza Mukarromah Rahma Maulinda Dwinari Siti Aminah Sri Hastjarjo Suraji Heri Prasetiyo