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The Role of RGS Wonogiri ini Helping Improving Public Information Disclosure in Sendang Village Mami Eva Novayani; Pawito; Agung Satyawan
Journal of Social Interactions and Humanities Vol. 1 No. 2 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.56 KB) | DOI: 10.55927/jsih.v1i2.841

Abstract

This article examines the role of Radio Giri Swara (RGS) Wonogiri in Helping to Increase Public Information Openness (KIP) in Sendang Village, Wonogiri District. Along with the promotion of public information disclosure, radio has a strategic role to contribute to its success. Moreover, for rural areas, radio is still an effective means of conveying various public information. The method in this research article is descriptive qualitative. The results of the study stated that there are several programs that support the increase in public information disclosure in Sendang Village, namely Teropong Desa and One Hour Together. The broadcast of this event publishes a lot of information that the public needs to know and can be accessed by the public.
Marketing Communication Strategy of Organic Argotourism Beji Makmur by Gapoktan in Increasing the Number of Visitors in Wonogiri Siti Aminah; Pawito; Mahendra Wijaya
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3058

Abstract

The development of tourism objects in Beji cannot be separated from the role of the local Gapoktan. Gapoktan's main obstacle in promoting organic village tourism is the lack of knowledge about using social media. The purpose of this study was conducted to determine the marketing communication strategy for Beji Makmur organic agrotourism by Gapoktan in increasing the number of visitors to Wonogiri. The method used in this research is a qualitative research method. This type of research uses a qualitative descriptive type. The informants interviewed were Gapoktan, PPL and visitors. The results of this study are Gapoktan as the manager in carrying out the marketing communication strategy for Organic Agrotourism in increasing the number of visitors including three marketing activities, namely first promotion, the second is personal selling and then the third is public relations activities
Tuban Regency KPU Social Media Management (Instagram) in the 2020 Pilkada Stages in the Era of the Covid-19 Pandemic Anis Miswoni; Pawito; Ign. Agung Satyawan
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.334 KB) | DOI: 10.55927/sospolbud.v2i1.2425

Abstract

The Tuban Regency Election Commission's social media has a low engagement rate. Instagram @kpu_tuban3523's engagement rate is 0.41% with an average number of interactions of 9 likes and 0 comments. The aim of the study was to find out the management of the Tuban Regency KPU Instagram social media in the 2020 Pilkada in the Era of the Covid-19 pandemic. Social media management uses 4 stages of theory. The methodology used is qualitative. Data collection techniques with in-depth interviews and documentation. The findings of this study are that the management of the Tuban Regency KPU's social media is carried out in 4 stages, but several implementation stages of the management carried out by the Tuban Regency KPU are somewhat less than optimal at the optimize, manage, and engage stages, this is based on a lack of Human Resources in managing Regency KPU social media Tuban.
Compliance Gaining in Communication Between Mursyid Teachers and Their Students Mukarromah; Pawito; Albert Muhammad Isrun Naini
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5063

Abstract

This study describes the communication of obedience between murshid teachers and their students. This research is a strategy by Maulana Habib Luthfi Bin Yahya, an Indonesian murshid teacher, to persuade his students to comply with Islamic orders and laws. This article looks at how his processes and efforts during preaching earned such high obedience from his students. This study uses a qualitative descriptive approach and the theory of Compliance Gaining Marwell & Schmitt. Based on the research results, it is known that Habib Luthi bin Muhammad Bin Yahya does not have a specific strategy for obtaining absolute compliance and compliance does not always have to start with an appropriate process. The main focus is on personal commitments.
PDIP vs Gerindra: Political Marketing Communication Through Instagram Ahead of the 2024 Election Muhammad Rio Fariza; Pawito; Andre Novie Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6154

Abstract

This article reviews the role of social media Instagram in the political marketing communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the election of these two parties is the subject of study because they are the political parties that won the 2019 Election with votes and won the most number of seats. Research using qualitative methods. Data were analyzed using qualitative content analysis by observing the Instagram accounts @pdiperjuangan and @gerindra. The study results show that Instagram is operated by political parties in digital marketing communications to attract public sympathy. The form of political marketing communication that is spread has a variety of themes and types of uploaded content
Marketing Communications’ Message Strategies of TikTok Shop Indonesia and Shopee Indonesia Through Social Media Instagram Rahma Maulinda Dwinari; Pawito; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6319

Abstract

TikTok Shop and Shopee are two e-commerce sites that using Instagram as a marketing communication medium. This study aims to discover the message strategy’s from the Instagram’s contents of @TikTokShop_Indonesia and @Shopee_ID in welcoming the month of Ramadan in 2023. The message strategy theory is the reference in this study. This study uses a qualitative approach with content analysis methods. The study results show that @TikTokShop_Indonesia content focus on transformational messages, informational messages become the focus afterward, and interactional messages still need to achieve. TikTok Shop Indonesia is more focused on touching the emotional motivation of its consumers with the hope that consumer involvement will increase. Instead, @Shopee_ID puts interactional messages and transformational messages above informational messages
Co-Culture Communication of Disabled Characters in the Movie Dancing in the Rain Dwi Latifatul Fajri; Prahastiwi Utari; Pawito
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.8525

Abstract

The film Dancing in the Rain tells the story of Banyu, a mentally retarded person who experiences discrimination and bullying. As a mentally retarded person, Banyu has limitations in interaction and communication. Even though he often gets bullied, Banyu has two friends who always support him, namely Radin and Kirana. This research aims to determine the communication strategies of disabled groups in the film Dancing in the Rain. The film shows several scenes of interaction and communication between disabled characters in society. The theory used in the research is Mark Orbe's Co-Culture to analyze communication strategies. This research uses qualitative methods for data collection. The analysis uses the descriptive method of the Charles Sanders Pierce Semiotics model. This semiotic model consists of three, namely representamen (sign), object, and interpretant. Researchers used 18 scenes in the film that show Banyu's interactions with friends and the community. The results of this research show that people with disabilities use non-assertive separation and non-assertive accommodation strategies. Apart from that, there was a change in communication, namely assertive accommodation. As a disabled person, Banyu is more sincere and open to his two friends Radin and Kirana