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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Rahmatan Lil’alamin Journal of Community Services (RLA)
Anas Hidayat
Universitas Islam Indonesia, Yogyakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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Menumbuhkan Jiwa Kewirausahaan Sejak Dini dengan Memotivasi dan Melatih Keterampilan untuk Siswa MTs Negeri 1 Yogyakarta Anas Hidayat; Asmai Ishak; Albari Albari; Febriani Wahyusari Nurcahyanti; Budi Setiono
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 1, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss1.art3

Abstract

Community service is currently aimed at students at MTs Negeri 1 Yogyakarta, which aims to instill entrepreneurial insights, as well as foster and enhance an entrepreneurial spirit. Having an entrepreneurial spirit is an important point for the provision of students in the future. Apart from that, from this activity it is hoped that students can help the family economy and can also take advantage of their free time to carry out positive activities by way of entrepreneurship and minimize juvenile delinquency. This service activity was held on January 28, 2023 at the hall of MTs Negeri 1 Yogyakarta, with the title: "Entrepreneurship Education and Training to Make Dishwashing Liquid Soap for MTs Negeri 1 Yogyakarta students". The method used in this service activity is seminars as well as direct training as an effort to foster an entrepreneurial spirit and train the skills of MTs Negeri 1 Yogyakarta students in making dish soap. The results of the service activities showed that the participants had high enthusiasm for participating in this service event as well as being able to move the entrepreneurial spirit of the participants so that they had the attraction to try to become entrepreneurs in the future.
Dampak Persepsi Risiko dalam Rekomendasi Produk Fashion oleh Influencer Dara Arafah terhadap Sikap dan Niat Pembelian Aldona Sintawati; Anas Hidayat
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 5 (2026): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i5.8481

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh persepsi risiko dalam rekomendasi produk fashion oleh influencer Dara Arafah terhadap sikap konsumen dan niat beli. Selain itu, penelitian ini juga mengkaji peran keterlibatan konsumen dan persepsi keaslian pesan dalam membentuk persepsi risiko, sikap, dan niat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada responden yang telah melihat rekomendasi produk fashion dari influencer Dara Arafah. Data dianalisis menggunakan Model Persamaan Struktural–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi risiko memiliki pengaruh negatif dan signifikan terhadap sikap dan niat beli. Artinya, semakin tinggi risiko yang dirasakan oleh konsumen, semakin rendah sikap positif dan niat beli mereka. Selain itu, keterlibatan konsumen dan persepsi keaslian pesan ditemukan memiliki pengaruh positif dan signifikan terhadap sikap dan niat beli, sedangkan persepsi, Keaslian pesan memiliki pengaruh negatif dan signifikan terhadap persepsi risiko. Secara keseluruhan, hasil penelitian menunjukkan bahwa keaslian pesan dan keterlibatan konsumen berperan dalam mengurangi persepsi risiko serta meningkatkan sikap positif dan niat beli terhadap produk fashion yang direkomendasikan.
Co-Authors Albari Albari Aldona Sintawati Asmai Ishak Budi Setiono Febriani Wahyusari Nurcahyanti