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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Rahmatan Lil’alamin Journal of Community Services (RLA) IIJSE
Albari Albari
Universitas Islam Indonesia, Yogyakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Menumbuhkan Jiwa Kewirausahaan Sejak Dini dengan Memotivasi dan Melatih Keterampilan untuk Siswa MTs Negeri 1 Yogyakarta Anas Hidayat; Asmai Ishak; Albari Albari; Febriani Wahyusari Nurcahyanti; Budi Setiono
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 1, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss1.art3

Abstract

Community service is currently aimed at students at MTs Negeri 1 Yogyakarta, which aims to instill entrepreneurial insights, as well as foster and enhance an entrepreneurial spirit. Having an entrepreneurial spirit is an important point for the provision of students in the future. Apart from that, from this activity it is hoped that students can help the family economy and can also take advantage of their free time to carry out positive activities by way of entrepreneurship and minimize juvenile delinquency. This service activity was held on January 28, 2023 at the hall of MTs Negeri 1 Yogyakarta, with the title: "Entrepreneurship Education and Training to Make Dishwashing Liquid Soap for MTs Negeri 1 Yogyakarta students". The method used in this service activity is seminars as well as direct training as an effort to foster an entrepreneurial spirit and train the skills of MTs Negeri 1 Yogyakarta students in making dish soap. The results of the service activities showed that the participants had high enthusiasm for participating in this service event as well as being able to move the entrepreneurial spirit of the participants so that they had the attraction to try to become entrepreneurs in the future.
The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products Anisa Fanestya Nofalia; Albari Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7067

Abstract

This research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products. The focus of this research analyze the extent to which the quantity and credibility of eWOM affect brand image and consumer purchase intention. To answer these objectives, the author used quantitative methods through an online survey involving 210 respondents. Data were analyzed using the Structural Equation Modeling (SEM) technique based on Partial Least Square (PLS) with the help of SmartPLS software. The results showed that eWOM quantity has a significant effect on eWOM credibility, brand image, and purchase intention. In addition, eWOM credibility is proven to have a positive impact on brand image and purchase intention. Brand image also acts as a strong mediating variable in shaping consumer purchase intention. The findings suggest that companies need to manage eWOM strategies more purposefully, especially by increasing the credibility of messages conveyed by consumers.
Analisis Kinerja Bisnis dan Strategi Pemasaran Digital pada Tawear (Local Cultural Streetwear) Fernanda Wilyansah; Sutrisno Sutrisno; Albari Albari
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9649

Abstract

Meningkatnya persaingan pada industri streetwear lokal Indonesia menuntut brand fashion baru untuk membangun diferensiasi tidak hanya melalui kualitas produk, tetapi juga melalui komunikasi pemasaran yang efektif. Research gap penelitian ini adalah bahwa penelitian terdahulu mengenai brand awareness dan influencer marketing masih jarang mengkaji bagaimana kedua strategi tersebut bekerja secara bersamaan pada brand fashion baru berbasis kolaborasi seni pada masa peluncurannya. Penelitian ini bertujuan untuk mendeskripsikan dan mengevaluasi pelaksanaan strategi digital marketing dan influencer marketing dalam membangun brand awareness, mengomunikasikan value proposition, serta mendorong konversi penjualan pada Tawear, sebuah brand streetwear lokal berkonsep wearable art hasil kolaborasi dengan seniman lokal, sekaligus menilai kinerja bisnisnya secara menyeluruh. Penelitian menggunakan pendekatan studi kasus deskriptif dengan data internal penjualan, insight Instagram dan TikTok, data marketplace Shopee, serta laporan keuangan selama periode praktik bisnis tiga bulan pada Maret-Mei 2026. Hasil penelitian menunjukkan bahwa digital marketing dan influencer marketing berhasil meningkatkan jangkauan audiens, kunjungan profil, dan klik menuju marketplace, sementara penjualan unit meningkat bertahap dari 9 menjadi 12 unit per bulan, dan kerugian bersih menyusut dari Rp6.740.000 menjadi Rp3.910.000, meskipun realisasi total masih jauh di bawah target yang direncanakan. Temuan ini menunjukkan bahwa bagi brand fashion tahap awal yang berbasis cerita, indikator pembentukan awareness bergerak lebih dahulu dan tidak serta-merta menjamin konversi penjualan, sehingga efektivitas pemasaran pada fase peluncuran perlu diukur melalui pergerakan marketing funnel, bukan semata-mata pendapatan.
Co-Authors - Sutrisno Anas Hidayat Anisa Fanestya Nofalia Asmai Ishak Budi Setiono Febriani Wahyusari Nurcahyanti Fernanda Wilyansah