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All Journal SULUH: Jurnal Abdimas BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila
Ateniyanti Ateniyanti
Fakultas Ekonomi Dan Bisnis, Universitas Pancasila
Humanities Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Other

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Sosialisasi Literasi Keuangan Melalui Edukasi Menabung Sejak Dini Sebagai Wujud Perencanaan Finansial di Bogor, Jawa Barat Tyahya Whisnu Hendratni; Shinta Budi Astuti; Ateniyanti Ateniyanti
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i2.1047

Abstract

A sign that a region is progressing is the economic independence of its people. However, many people are unaware of this potential, so we need motivation-based community empowerment efforts. This will encourage people to develop the local economy in their area. Saving money is an essential part of managing finances to achieve your goals. Keeping money can also help the community, especially children, to develop the economy in their village. By teaching children about financial planning early on, they can understand the benefits of accessing financial services and facilities, including savings. The implementation process has several stages: preparation, evaluation, and reporting. The results of these activities were excellent, and they went according to plan. Hopefully, these efforts will encourage younger generations in Indonesia to develop the habit of saving, ultimately benefiting the nation and the state.
ANALISIS KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Pengguna Sepatu Ventela di Wilayah Cilandak, Jakarta Selatan) Hendri Yanto; Iha Haryani hatta; Ateniyanti
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 2 (2023): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i2.5579

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan word of mouth terhadap brand image dan dampaknya pada keputusan pembelian sepatu Ventela di wilayah Cilandak, Jakarta Selatan. Sampel dalam penelitian ini sebanyak 135 orang. Metode analisis dalam penelitian ini menggunakan analisis jalur. Hasil penelitian menunjukkan terdapat pengaruh kualitas produk dan word of mouth terhadap Brand image sepatu Ventela di wilayah Cilandak, Jakarta Selatan. Brand image memiliki peran penting dalam mengembangkan brand suatu produk karena brand image memiliki aspek reputasi dan kredibilitas yang akan digunakan konsumen sebagai pertimbangan dalam menggunakan suatu produk maupun jasa.Terdapat pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian sepatu Ventela di wilayah Cilandak. Kualitas produk merupakan salah satu aspek yang diperhatikan konsumen dalam mengambil keputusan pembelian. Kualitas produk yang baik akan memberikan kepercayaan kepada konsumen yang akan menjadi motivasi bagi konsumen untuk membeli produk tersebut.Brand image berpengaruh terhadap keputusan pembelian sepatu produk Ventela wilayah Cilandak, Jakarta selatan. Brand suatu produk juga sangat diperhatikan konsumen dalam mengambil keputusan pembelian karena konsumen ketika membeli barang cenderung mempertimbangkan brand terkenal dan berkualitas tinggi untuk mengurangi risiko masalah setelah pembelian. Nilai R Square untuk variabel keputusan pembelian yang diperoleh adalah sebesar 0,513 atau 513%. Hasil tersebut menunjukan bahwa pengaruh kualitas produk, word of mouth dan brand image secara bersama-sama memberikan pengaruh sebesar 513% terhadap keputusan pembelian produk sepatu Ventela, sedangkan sebanyak (1-R Square) 48.7% sisanya merupakan besar kontribusi pengaruh yang diberikan oleh faktor lain yang tidak diteliti. Kata Kunci : Kualitas produk, word of mouth, brand image, keputusan pembelian Abstract The purpose of this study was to determine the effect of product quality and word of mouth on brand image and its impact on purchasing decisions for Ventela shoes in the Cilandak area, South Jakarta. The sample in this study were 135 people. The analysis method in this study uses path analysis. The results showed that there was an effect of product quality and word of mouth on the brand image of Ventela shoes in the Cilandak area, South Jakarta. Brand image has an important role in developing a product brand because brand image has aspects of reputation and credibility that consumers will use as a consideration in using a product or service.There is an influence of product quality and word of mouth on purchasing decisions for Ventela shoes in the Cilandak area. Product quality is one of the aspects that consumers pay attention to in making purchasing decisions. Good product quality will give consumers confidence which will be a motivation for consumers to buy these products.Brand image affects the decision to purchase Ventela product shoes in the Cilandak area, South Jakarta. The brand of a product is also very concerned about consumers in making purchasing decisions because consumers when buying goods tend to consider well-known and high-quality brands to reduce the risk of problems after purchase. The R Square value for the purchasing decision variable obtained is 0.513 or 513%. These results indicate that the effect of product quality, word of mouth and brand image together have an influence of 513% on the decision to purchase Ventela shoe products, while as much as (1-R Square) the remaining 48.7% is the contribution of the influence provided by other factors not examined. Keywords: Product quality, word of mouth, brand image, purchase decision, purchase decision
Pengembangan Mindset Kewirausahaan Bagi UMKM Binaan BUMDES Serdang Tirta Kencana Tangerang Savitri Noor, Laili; Widyastuti, Sri; Retno, Bayu; Susilawati; Ateniyanti
SULUH: Jurnal Abdimas Vol 5 No 1 (2023): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i1.4074

Abstract

Abstrak Entrepreneurial Mindset dibutuhkan oleh para pemilik UMKM yang merupakan anggota BUMDEs untuk meningkatkan semangat wirausaha dan peluang bisnisnya, terdiri dari action oriented, fokus pada eksekusi, berpikir simple, memiliki kreativitas, memiliki integritas, mengambil peluang, dan membangun jaringan. Tujuan pelatihan ini adalah membuat pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Dari kegiatan ini dapat terwujud luaran yang diharapkan adalah pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Kata Kunci: mindset, wirausaha, bumdes Abstract Entrepreneurial Mindset is needed by MSME owners who are members of BUMDes to increase their entrepreneurial spirit and business opportunities, consisting of action oriented, focused on execution, simple thinking, creativity, integrity, taking opportunities, and building networks. The purpose of this training is to develop a mindset to develop and succeed in facing challenges and to be able to find solutions to business problems faced. From this activity, the expected outcome is a developing mindset and success in facing challenges and being able to find solutions to business problems faced. Keywords: mindset, entrepreneurship, bumdes
Pengaruh kualitas produk, harga, dan social media marketing tiktok terhadap keputusan pembelian produk Corkcicle di Indonesia Fricilla Badzlin; Permana, Erwin; Ateniyanti
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6349

Abstract

This research aims to marketing on purchasingl decisions for Corkcicle products in Indonesia. Thisl research isl quantitativelresearch. Thel population usedl in thisl research werel consumers whol played social media TikTok andhad purchased Corkcicle products, with al sample size ofl 112 respondentsl using thel Rao Purba lformula.Thel data collection methodl is through questionnaires. This research uses thel SmartPLS l3.0l analysistechnique. Thel results ofl this research show thatl product qualityl has al positive andl significant effectlon purchasingl decisions withl a lT-Statistic valuel of l2.494 (> 1.96) andl P- Values l0.013 (< 0.05), pricelhas al positive andl significant effectl on purchasingl decisions withl a lT-Statistic valuel of 1.989 (>1.96)andl P-Values l0.047 (<0.05), Social media marketingl is positivel and significantl on purchasingldecisions withl a lT-Statisticl value ofl 3.042 (>1.96) and lP-Values l0.002 (<0.05), Thel variables productquality, pricel and sociall media marketingl simultaneously havel a significantl influence onl purchasing decisionslwith calculated F of 108 > F table of 2,69.
Co-Authors Daniel Happy Putra Fricilla Badzlin Hendri Yanto Iha Haryani Hatta Permana, Erwin Retno, Bayu Savitri Noor, Laili Shinta Budi Astuti Sri Widyastuti Tyahya Whisnu Hendratni