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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Jurnal Filsafat JURNAL BIOLOGI INDONESIA Halu Oleo Law Review Dalton : Jurnal Pendidikan Kimia dan Ilmu Kimia Jurnal Energi dan Lingkungan (Enerlink) Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Masyarakat dan Budaya IIJSE
Herman Hidayat, Herman
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah Administrasi Bisnis dan Inovasi

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Studi Pengaruh Pelayanan dan Harga terhadap Pembelian ShopeeFood di SMA Unggulan Amanatul Ummah: Studi di SMA Unggulan Amanatul Ummah Hidayat, Herman; Augustinah, Fedianty; Listyawati, Liling
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 1 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i1.8470

Abstract

This study aims to examine the effect of service quality and price on purchase decisions in the ShopeeFood service, both partially and simultaneously. This research uses a survey method involving 100 students from SMA Unggulan Amanatul Ummah Surabaya as respondents. The data analysis technique used is multiple linear regression analysis. This technique utilizes incidental sampling, and the data is further analyzed using instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results show that partially, service quality has a significant negative effect on purchase decisions, while price has a significant positive effect. Simultaneously, these two variables significantly affect purchase decisions, with an Adjusted R Square value of 0.846, meaning 84.6% of the variation in purchase decisions can be explained by service quality and price. Based on these results, it is recommended that ShopeeFood continues to improve its service quality and establish competitive pricing strategies to attract more consumers.
Co-Authors Adiarso, Adiarso Adiarso, Adiarso Agung Sih Kurnianto Arifin, Chairul Augustinah, fedianty Elvy Rahmi Fariadi, Tri Taruna Harmiko, Toto Herman, Mimi Listyawati, Liling Nataadmadja, Nasikin Nataadmadja, Nasikin Nurlinda, RA. Parmawati, Rita Pertiwi, Maya Rasyid, Muhamad Hanif Rasyid, Muhamad Hanif REZKI, REZKI Riarmanto, Arief Kurnia Rokani, Lutvita Erya Silalahi, Lambok Hlarius Silalahi, Lambok Hlarius Yakub, Arham