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All Journal Jurnal Ilmu dan Riset Akuntansi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora
Eka Irawati, Eka
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KINERJA KEUANGAN PADA LUAS UNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN Irawati, Eka
Jurnal Ilmu dan Riset Akuntansi (JIRA) Vol 3, No 8 (2014)
Publisher : STIESIA

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Abstract

The purpose of this research is to analyze the influence of company’s financial performance to the disclosurerange of Corporate Social Responsibility. the disclosure range of Corporate Social Responsibility is proxy byCorporate Social Disclosure Index (CSRI) while financial performance is proxy by Return on Assets (ROA),Return on Equity (ROE), and Debt to Equity Ratio (DER). The samples are banking companies which are listedin Indonesia Stock Exchange. The samples are 28 companies which have been selected by using purposivesampling method. The multiple linear regressions analysis is used as statistics method. The result shows thatfinancial performance (return on asset, return on equity, and debt to equity ratio) does not influence thedisclosure range of Corporate Social Responsibility. It is assumed that since there is a possibility that thecompany retain profit for asset development, it shares their profit to the shareholders, and the company limitstheir expenses, so the disclosure of Corporate Social Responsibility is not as wide as it has been expected.Keywords: Return on Assets, Return on Equity, Debt to Equity Ratio, and Disclosure Range of CorporateSocial Responsibility.
PENGARUH PROMOSI E-CARD TERHADAP LOYALITAS PELANGGAN Cahyani, Leni; Trenggana, Arlin Ferlina Mochamad; Irawati, Eka
IKRAITH-HUMANIORA Vol 1 No 2 (2017): IKRAITH-HUMANIORA vol 1 Nomor 2 Bulan November 2017
Publisher : Universitas Persada Indonesia YAI

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Abstract

Perkembangan teknologi mempengaruhi sebuah perpaduan layanan fasilitas yang ditawarkan oleh kartu keanggotaandan aplikasi mobile yaitu salah satunya perusahaan CGV dengan melalui aplikasi E-Card. Tingginya jumlah masyarakatyang menggunakan smartphone termasuk para penonton film di Indonesia aplikasi ini salah satu solusi kemudahan kepadapenonton dalam melakukan transaksi pembelian tiket. CGV Cinemas memilih E-Card Member sebagai alat promosi agardapat meningkatan loyalitas pelanggan dan mampu mengikat para penggunanya. Penelitian ini menggunakan metodedeskriptif, verivikatif dan kuantitatif dengan tujuan untuk mengetahui bagaimana pengaruh promosi E-Card Member tersebutterhadap loyalitas pelanggan CGV Cinemas kota Bandung. Penelitian ini menggunakan 100 responden sebagai sampel.Teknik pengumpulan data penelitian ini menggunakan kuesioner atau angket. Hasil penelitian ini menunjukan bahwapromosi E-Card berpengaruh secara posotif dan signifikan terhadap loyalitas pelanggan CGV Cinemas BEC Mall Bandungdengan koefisien determinasi sebesar 45,6% sedangkan sisanya 54,4% yang dipengaruhi oleh faktor-faktor lain.
Co-Authors Arlin Ferlina Mochamad Trenggana Leni Cahyani