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All Journal Economic Reviews Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting
Ari Suseno
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Implementasi Komunikasi Antarbudaya Pada Perkawinan Antar Etnis Jawa Dan Sunda Di Pasar Kemis Kabupaten Tangerang Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2403

Abstract

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.
Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.
Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Abstract

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Analisis Framing Pemberitaan “Ndasmu Etik” dalam Debat Calon Presiden (Capres) 2024 Di Portal Kompas.Com dan Tempo.Co Siti Nur Aisah; Mochammad Mirza; Ari Suseno
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.477

Abstract

This research is entitled "Analysis of the Framing of Reporting "Ndasmu Etik" in the 2024 Presidential Candidate (Capres) Debate on the Kompas.Com and Tempo.Co Portals". This research aims to find out how the online media Kompas.com and tempo.co frame the reporting of "ndasmu istik" made by Prabowo during the presidential election debate forum. This research uses framing analysis, which analyzes news using syntax, script, thematic and rhetorical. The theory used in this research is framing analysis. The objects of this research are 7 (seven) Kompas.com news texts and 7 (seven) Tempo.co news texts regarding the "ndasmu istik" that Prabowo uttered during the debate. This research method uses a descriptive qualitative approach. This research uses the Zhongdang Pan and Gerald M Koscicki model analysis technique. The results of the research show that the news published by the online media kompas.com attempts to lead public opinion towards Prabowo's behavior and remarks which are considered inappropriate, while the online media Tempo.co has its own way of framing news.
Socio- Komunikasi Partisipatif Pertanian Perkotaan dalam Pemberdayaan Masyarakat Melalui 1000 Lubang Hidroponik KWT Harmonis Rawacana, Kota Tangerang 2023 Huda Alvian Mahesa; Ukon Furkon Sukanda; Ari Suseno
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4649

Abstract

A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in the utilization of empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Rawacana, Tangerang City 2023. A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in utilizing empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Ravacana, Tangerang City 2023.
Pengaruh Media Sosial Instagram @Jampoundbic Terhadap Pentingnya Minat Olahraga Muhammad Revansyaych; Ari Suseno; Yoman, Mad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4725

Abstract

This study investigates t\he impact of the Instagram social media platform, specifically the account @jampoundbic, on the public's interest in exercise, particularly Poundfit. In today's digital age, social media plays a crucial role in transforming how people communicate and interact. The primary issue addressed is how social media can motivate individuals to engage in exercise, especially in the context of the trending Poundfit activity. The aim is to measure the extent of the influence of the Instagram account @jampoundbic on shaping sports interest among the residents of Tangerang, particularly in Bumi Indah City. The research employs a quantitative method with a positivist approach, involving data collection from 100 respondents aged 20 to 40, consisting of 3 males and 97 females. The findings indicate that Instagram has a significant impact on sports interest, with a coefficient of determination reaching 52.5%. Regression analysis shows a positive relationship between Instagram usage and increased sports interest. The study concludes that social media can be an effective tool for promoting exercise and enhancing community participation in sports.
Peran Komunikasi Komunitas Budaya dalam Melestarikan Alat Musik Tradisional di Era Modern: Studi Etnografi pada Eksistensi Citra Musik Karinding di Balaraja Ilham Lucky Alamsyah; Ari Suseno; Een Irianti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4795

Abstract

The rapid development of the times in the current era makes us forget about traditional culture, such as the traditional musical instrument Karinding, which is not widely known by people today. People are more familiar with modern musical instruments than traditional musical instruments such as guitar, bass, drums, and piano. This research aims to find out how the role and function of the Sanggar Bakar (Barak Karinding) community in maintaining its existence in today's modern era. The method used is Qualitative research method with ethnographic research type. The theory used is Functionalism Theory. The paradigm used is constructivism. Data collection techniques were conducted by in-depth interviews, observation and documentation. The results showed that Sanggar Bakar (Barak Karinding) in maintaining its existence they apply various roles and functions well and uniquely in society, so that the culture still exists in the modern era. In accordance with the theory of functionalism, all biological, instrumental, and integrative needs are met so that the spread of Karinding culture is comprehensive and sustainable.
Co-Authors Alamsyah Alamsyah Een Irianti Fithal Amin Huda Alvian Mahesa Ignes Ambarwati Ilham Lucky Alamsyah Mochammad Mirza Muhammad Revansyaych Siti Nur Aisah Syarifah Fatimah Tika Aryana Wibisono Ukon Furkon Sukanda Yoman, Mad