Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Alfan Prakhas Pratama
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Melalui Media Instagram, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Brand Erigo (Studi Kasus Pada Konsumen Erigo Kecamatan Tajinan Malang) Alfan Prakhas Pratama; Budi Wahono; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract  This research aimed to identify the effect of promotion via Instagram, product quality, and price on purchasing decisions. The independent variables used are promotion via Instagram, product quality, and price, while the dependent variable is the purchase decision. The sample used in this study were 96 respondents who were Erigo consumers in Tajinan Malang District. The data collected using a questionnaire. The analysis method using a instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using the help of SPSS 25.0 computer software. The results of this study indicate that promotion via Instagram has a significant positive effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, and promotion via Instagram, product quality, and price simultaneously have a significant positive affect on purchasing decisions. Keyword: promotion via Instagram, product quality, price, and purchasing decisions 
Co-Authors Budi Wahono Nanik Wahyuningtyas