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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Perbanas Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan
Roozana Maria Ritonga
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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Analisis Pengaruh Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Steak Moen Moen Lampung Natasha Lim; Roozana Maria Ritonga
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.973

Abstract

This study aims to analyze the effect of Price Perception and Location on Consumer Purchase Decisions in Steak Moen Moen Lampung. This research was done with quantitative analysis through questionnaires. The population of this study was consumers of Steak Moen Moen Lampung who did a transaction at Steak Moen Moen Lampung in 2022. The sample in this study was 100 respondents using the purposive sampling technique. The data was analyzed using SPSS Vers 25. The results of the study stated that price perception and location have an influence of 41.5% on consumer purchase decisions. Based on the results of the T-test showed that price perception and location have a positive and significant effect on purchase decisions partially. The F-test results showed that price perception and location have a positive and significant effect on purchase decisions simultaneously. Based on the results of this study, suggestions for Steak Moen Moen Lampung are to maintain affordability, maintain competitive prices, keep the location accessible, and continue to update payment methods to keep up with the times.
Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioural intentions of attendees. With so many competitions in the event business, an event planner must increase the level of event quality. In order to create satisfaction and produce revisit of attendees in the event, a high quality of performance, employees and environment is highly recommended. This study examines the underlying structure of event quality and impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) are examined with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of Puspo Budoyo. The results of this research shows that event quality has a significant relationship between satisfaction and behavioural intentions. On the other hand, quality event employees, quality event environment and quality event product have significant impact on behavioural intentions.
Elevating Insight and Knowledge Through Hospitality and Tourism Workshop Di SMK Rex Mundi Jakarta Roozana Maria Ritonga; Sofiani; Berutu, Feronika
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i1.44575

Abstract

Industri perhotelan dan pariwisata merupakan salah satu sektor yang memiliki kontribusi signifikan terhadap perekonomian Indonesia. Dengan keberagaman budaya, alam, dan potensi wisata yang melimpah, Indonesia menawarkan peluang besar bagi pengembangan karier di bidang ini. Namun, masih terdapat kesenjangan antara potensi yang ada dan pengetahuan serta keterampilan yang dimiliki oleh generasi muda, terutama di tingkat pendidikan menengah. Sekolah Menengah Kejuruan (SMK) Rex Mundi, Jakarta, merupakan salah satu lembaga pendidikan yang berkomitmen untuk mempersiapkan siswa-siswinya agar siap terjun ke dunia kerja. Kegiatan ini diharapkan siswa/si memahami pentingnya wawasan dan pengetahuan terkait industri perhotelan dan pariwisata. Hal ini menjadi tantangan tersendiri, mengingat perubahan yang cepat dalam industri ini serta kebutuhan akan profesional yang kompeten. Melalui kegiatan PKM yang bertema “Elevating Insight and Knowledge through Hospitality and Tourism Workshop”, kami bertujuan untuk memberikan pemahaman yang lebih mendalam mengenai berbagai aspek yang terkait dengan perhotelan dan pariwisata. Berdasarkan perhitungan hasil kuesioner yang di berikan kepada peserta sebanyak 56 orang untuk seluruh materi maka katagori Edukatif (Kegiatan Abdimas bermanfaat dan menjawab kebutuhan Peserta) hasil rata-rata kuesioner adalah sebesar 3,82, Objektif (Materi yang disampaikan sesuai dengan kondisi dan masalah yang dihadapi peserta) hasil rata-rata kuesioner sebesar 3,69, Akuntabel (Materi disampaikan dengan jelas dan dapat dipahami oleh peserta) hasil rata-rata kuesioner sebesar  3,73%, Transparan (Peserta dilibatkan secara aktif dalam pelaksanaan kegiatan) hasil rata-rata kuesioner sebesar  3,71%.
Pelatihan Peningkatan Kapasitas UMKM dan Kepariwisataan Veronica, Veronica; Roozana Maria Ritonga; Wening Ramadhani Siti Nawangwulan
Jurnal Abdimas Perbanas Vol. 5 No. 2 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i2.725

Abstract

On July 15, 2024, a community service activity was held in Kampung Dadap Timur with the topic "Training for Enhancing the Capacity of MSMEs and Tourism." The primary goal of this activity was to improve the skills and capacity of Micro, Small, and Medium Enterprises (MSMEs) and tourism destination management in the area. Initial observations identified fundamental needs in MSME management, budgeting for traditional food businesses, and applying the Sapta Pesona tourism concept. These findings served as the basis for designing relevant and targeted training materials. Preparations for the activity included intensive coordination among the service team to ensure the readiness of materials and equipment. Preparations also involved selecting and setting up the training venue, including audiovisual facilities and printed materials. The training covered: (1) MSME management strategies, including business planning, marketing, and product development; (2) budgeting techniques for traditional food MSMEs, including cost estimation, financial management, and pricing strategies; (3) application of the Sapta Pesona concept in tourism to enhance the quality of tourist experiences; and (4) practical sessions teaching how to make chicken dumplings and Es Kuwut. The training was designed to provide practical skills and in-depth knowledge to participants. Evaluation of the activity indicated that the training had a significant positive impact. Participants felt more confident and prepared in managing their businesses and tourism. However, the evaluation also identified some challenges, including the need for more specific case studies and ongoing support. It is recommended that future activities include follow-up sessions and more diverse training materials.
Co-Authors Berutu, Feronika Farrel Farrel Natasha Lim Sofiani VERONICA VERONICA Wening Ramadhani Siti Nawangwulan