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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Hunafa: Jurnal Studia Islamika DIKTUM: Jurnal Syariah dan Hukum Jurnal Ilmu Manajemen Profitability Jurnal Ar-Ribh Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Economos : Jurnal Ekonomi dan Bisnis Islamic Financial And Accounting Review
Andi Bahri, Andi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Economos : Jurnal Ekonomi dan Bisnis

 1 
The The Effect Of Content Marketing on Instagram @Warkopshearlock On Purchase Interest Consumer in Perspective Islamic Economics Sardia; Semaun, Syahriyah; Bahri, Andi; Muhammadun, Muzdalifah; Damirah, Damirah
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.2836

Abstract

The growth of content marketing is encouraging social media users to engage in online marketing, which focuses on producing and sharing useful, timely, and consistent material to attract and retain a defined audience. This ultimately motivates clients to make profitable decisions. Through Instagram, @warkopshearlock uses content marketing to promote its products. The posts shared by Instagram @warkopshearlock through Instagram features aim to draw attention to the product and encourage customers to purchase it. This research aims to determine the extent to which consumer purchase interest is influenced by content marketing on Instagram @warkopshearlock. The technique used is a quantitative approach. Researchers used questionnaires to collect data. The population in this study consists of Warkop Shearlock's customers. Researchers employed purposive sampling techniques. To assess the extent of the influence between variables X and Y, researchers processed the questionnaire test data using Smart PLS 4. Based on the hypothesis test for the Content Marketing Variable (X), the t-statistic value is 13.321 > 1.96 or the p-value is 0.000 < 0.05, so H1 is accepted, meaning that Content Marketing on Instagram @warkopshearlock affects Consumer Purchase Interest. This indicates that H1 is accepted and Ho is rejected.
The Implementation Of Zakat Management In Strengthening The Economy of Mustahik at The Muhammadiyah Zakat, Infak, and Sedekah Institution (Lazismu) In Kota Parepare Abdil Dzil Arsy; Mahsyar, Mahsyar; Bahri, Andi; Muhammadun, Muzdalifah; Aminah, St.
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.3173

Abstract

This research discusses the implementation of zakat management at LAZISMu Kota Parepare and its implications for strengthening the economy of mustahik (zakat recipients) in Kota Parepare. The research problems are as follows: 1. How is the implementation of the main principles of zakat management at LAZISMu Kota Parepare? 2. What is the impact of zakat/ZIS funds from LAZISMu Kota Parepare on strengthening the economy of mustahik in Kota Parepare? The methods used to collect data in this study include observation, interviews, and documentation. The results of this study indicate that out of the eight zakat management principles formulated by Islamic scholars, LAZISMu Kota Parepare has, in essence, implemented all of them, although not fully or perfectly. LAZISMu Kota Parepare was only able to apply a small portion due to managing zakat based on its capacity and needs. The zakat/ZIS funds distributed by LAZISMu Kota Parepare have had an impact or contribution towards strengthening the economy of mustahik in Kota Parepare. Although LAZISMu Kota Parepare has not fully implemented the zakat management principles as ideally formulated by Muslim scholars and cannot yet be classified as utilizing modern management (which is effective, efficient, and productive), it still plays a role in the economic empowerment of mustahik. This means that it provides motivation and optimism for mustahik to potentially live decently or survive through the zakat funds, which are likely to be received regularly, at least once a year.
Co-Authors Abdil Dzil Arsy Ahmad Dzul Ilmi Syarifuddin Alifkah, Ayu Astuti, An Ras Try Budiman Sulaeman, Budiman DAMIRAH DAMIRAH, DAMIRAH Faradhiba, Yulia Fatmawati, Fatmawati Fikri Fikri Hannani Herawati HS, Lifityani Idris, Masyar Imamah, Ayu Nur Islamulhaq, Islamulhaq Mahsyar, Mahsyar Muliati Muliati, Muliati Muliati, Hj. Musyarif Musyarif, Musyarif Muzdalifah Muhammadun, Muzdalifah Nurjannah Nurjannah Sardia Semaun, Hj. Syahriyah St. Aminah Syahriyah Semaun, Syahriyah