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All Journal Al-Kharaj: Journal of Islamic Economic and Business BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review
Rahmi Rahmi
Politeknik LP3I Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Strategi Pemasaran Terhadap Volume Penjualan: Studi Kasus Pada Usaha Kecil Menengah Industri Kopi di Kota Makassar Aditya Halim Perdana Kusuma Putra; Muhtar Sapiri; Rahmi Rahmi
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.791

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel strategi pemasaran terhadap volume penjualan. Jenis penelitian ini termasuk dalam penelitian kuantitatif Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan bantuan sistem komputer (SPSS). Sampel yang digunakan dalam penelitian ini adalah data laporan volume penjualan Dokter Kopi dari tahun 2021-2022. Hasil penelitian secara parsial menemukan bahwa variabel harga tidak berpengaruh positif dan signifikan terhadap volume penjualan, sedangkan variabel promosi dan produk berpengaruh positif dan signifikan terhadap volume penjualan. Dan hasil penelitian secara simultan seluruh variabel independen yaitu harga, promosi dan produk secara bersama-sama berpengaruh positif dan signifikan terhadap variabel dependen yaitu volume penjualan dengan nilai F_hitung sebesar 7.311 lebih besar dari nilai F-tabel sebesar 2.70 dengan nilai signifikansi yang diperoleh sebesar 0.00 yang lebih kecil dari 0.05 atau 5%.
Efektivitas Kualitas Produk terhadap Keputusan Pembelian Konsumen: Literature Review Manajemen Pemasaran Dewi Puspitasari; Muhammad Asir; Rahmi Rahmi
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.6933

Abstract

Quality products are the main key in winning market competition, which in turn will be able to provide higher satisfaction value to consumers. The purpose of this study was to see the effect of product quality on consumer purchasing decisions. The method in this article is a qualitative method with literature study or Library Research. The purpose of this article is to analyze existing theories by looking at their comparison with previous theories in the research literature. The literature used is literature from research results or reviews that are recorded in national and international scientific articles related to financial management. All articles used are sourced from the electronic literacy data search engine Mendeley and Google scholar. Based on the theory of several articles on the results and discussion, the conclusion in this article is that product quality has a positive effect on consumer purchasing decisions. Keywords: consumers, product quality, purchasing decisions,
The Importance of Sharia Economy in Religious Moderation Rusli Siri; Rahmi Rahmi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 5 No. 4 (2023): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i4.4701

Abstract

Research is motivated by the emergence of economic actors when conducting transactions without paying attention to the principle of justice as religious believers. Thus arose the division of the religious ummah. In fact, in the Islamic economy, one of the attitudes that need to be developed in transactions is mutual respect or not discriminating between Muslims and non-Muslims. The author tries to conceptualize the importance of the sharia economy in religious moderation. Islamic economic principles, such as justice, Amanah, and mutual respect will be developed in peace. The problem raised in this study is how the basic concept of Islamic economics in building the lives of Muslims and non-Muslims. As well as the importance of the Islamic economy in religious moderation. Whether the Islamic economy is at odds with the application of religious moderation. The research method used in this scientific work is descriptive qualitative. The author tries to explain the importance of the Islamic economy in religious moderation. The approach used is phenomenology. Where the author himself experiences and feels how important the Islamic economy is in the concept of religious moderation. A number of results obtained by the author include how important the Islamic economy is in religious moderation. To create peace and tranquility respecting each other's fellow religious believers must be the basic foundation in everyday life. In carrying out economic activities, sharia concepts will not be complete without being accompanied by religious moderation. Both Muslims and non-Muslims must be aligned in carrying out economic activities. This is in line with the basic principles of Islamic religious teachings and the sunnah of the Prophet Muhammad SAW. The time of the great prophet Muhammad SAW also practiced mutual respect in trading. Prophet Muhammad SAW never forbade carrying out economic activities with non-Muslims. It signifies that Islam justifies religious moderation in the economy
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Dewi Puspita Sari Muhammad Asir Rusli Siri Sapiri, Muhtar