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Ariestya, Angga
Universitas Multimedia Nusantara (UMN)
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Green Advertising Effectiveness: Brand Image and Green Trust Among Generation Y and Z Vanessa, Jessica; Ariestya, Angga
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green advertising has grown exponentially over the past few decades. Although there are a lot of proenvironment attitudes, there are also signs of distrust by the public towards green advertising, which is often perceived as deceptive. For that reason, this research was done to find out the effects of green advertising on green trust mediated by brand image using the Selective Influence Theory. This research used a quantitative approach with an explanative research type, which was done using a survey with an online questionnaire. The questionnaire is distributed to 394 respondents, with quota sampling, consisting of 197 generation Z and 197 generation Y. The hypothesis was tested with path analysis using the Structural Equation Model (SEM). The result showed that green advertising is effective in influencing green trust either directly or through brand image as mediation with a large effect of 0.72. This concluded the path model as a partial mediation. From the result, it is proven that green advertising with the main focus in product orientation is effective in Generation Y and Z. Therefore, this research contributed in proving green marketing communication and selective influence theory through the effectiveness of green advertising on brand image and green trust.
Social Network Analysis of Fan Activism in #BintangEmonBestBoy Anugrah Bangun, Cendera Rizky; Ariestya, Angga
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.6940

Abstract

Introduction: Fandom movement in socio-political issues has received attention recently. In Indonesia, this fan movement can be seen when Bintang Emon was reported to be involved in drugs, K-Popers immediately worked hand in hand to help by raising the hashtag #BintangEmonBestBoy to become trending topic on Twitter. Fans can mobilize many people through small groups on each fan base. Methods: This research employs social network analysis to get an overview of the structure and pattern of relationships between actors in a network of K-Pop fandom accounts. By mapping out relationships between individual users, the study identifies key nodes and the flow of information within the community. Findings: Response from K-pop fans in the hashtag #BintangEmonBestBoy can be interpreted as a fan activism. There is no tight connection or cohesiveness between fan activism and political participation realistically, rather it is only sporadic activism in the online realm that is inclined to be clicktivism. Originality: The novelty of this research lies in the mobilization of K-pop fandoms, specifically on how these fan groups participate in online movements and influence social issues, with or without communities. By applying SNA to K-pop fandoms, one can better understand the underlying structure of fan participation and identify key actors who drive fan-based social movements within the network. The chamber-echo effect from the hashtag shows how digital communities leverage their collective power for advocacy, suggest a new type of democracy built on social media disrupting conventional type of popular culture and activism.
RAISING GEN Z’S AWARENESS OF FOOD WASTE MANAGEMENT ISSUE Elmada, Maria Advenita Gita; Ariestya, Angga; Fakhruddin, Irwan
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6210

Abstract

Food waste management is still an unsolved problem in Indonesia, given that public awareness of this is still relatively low. The management of food waste that is not good will have an impact on the preservation of nature and the environment. Gen Z, which is hoped to be the catalyst of the change, is encouraged to understand this issue. In order to raise the awareness of Gen Z on this issue, a webinar was held by a team of lecturers together with a student organization called UMN ECO. Three perspectives are presented: an academician, a food bank organization Garda Pangan representative, and an Instagram eco influencer. A total of 633 university students coming from 16 universities joined the event. The evaluation shows that the students are mostly inspired by this event and eager to know more about food waste management.
Managing participatory communication for climate adaptation in The Indonesia Climate Justice Network Rahman, Azizul; Maryani, Eni; Ariestya, Angga; Syahidah, Sitti Aminah
Jurnal Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.66031

Abstract

Climate change significantly threatens the sustainability of local communities, particularly those whose livelihoods remain closely tied to natural resources. Addressing this issue requires adaptation strategies that are not only scientifically grounded but also rooted in local experiences and cultural values. The present study seeks to examine the role of participatory communication in strengthening the adaptive capacity of communities confronting climate risks. This research is centered on the INCLINE Workshop (Indonesian Climate Justice Network) convened in Bali in March 2025, which involved participants from diverse backgrounds, including coastal, upland, and farming communities. Employing a qualitative case study design, the study applied thematic analysis to documents generated during the workshop, such as discussion records, issue mapping outputs, and community action plans. The findings reveal that local communities tend to interpret climate change through lived realities rather than technical terminology for instance, shifts in planting seasons, water scarcity, or the decline of traditional resources. Participatory communication emerges as an effective mechanism for fostering critical awareness, cultivating ecological solidarity, and encouraging grassroots adaptation practices. Examples include bamboo conservation initiatives, integrated waste management, and the revitalization of traditional food systems that support both resilience and cultural continuity. However, there are barriers such as limitations in village regulations, unequal access to information, and the exclusion of women in decision-making processes. The study’s conclusions emphasize that contextual, horizontal, and dialogic communication is a crucial foundation for fair and sustainable climate adaptation strategies.
Co-Authors Anastasia Pratiwi Lauwrensia Anugrah Bangun, Cendera Rizky Biliam, Vivian Citra Indah Lestari Edric Benedict Elisabet Anisa Gita P Elmada, Maria Advenita Gita Fakhruddin, Irwan Irwan Fakhruddin Lauwrensia, Anastasia Pratiwi Maria Advenita Gita Elmada Maryani, Eni Paramitha, Gracia Rahman, Azizul Rani Aryani Widjono Syahidah, Sitti Aminah Theresia Lavietha V. Lolita Vanessa, Jessica