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All Journal Caraka : Indonesia Journal of Communication Jurnal Ilmu Sosial dan Humaniora Society
Marfuah Sri Sanityastuti, Marfuah Sri
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Corporate Branding dalam Membentuk Citra Syariah Hotel Berbintang Empat di Yogyakarta Mubarok, Husni; Sanityastuti, Marfuah Sri
CARAKA : Indonesia Journal of Communication Vol 3, No 1 (2022): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v3i1.57

Abstract

Studi ini untuk mendiskripsikan corporate branding yang dilakukan humas Hotel Dafam Rohan Yogyakarta dalam membangun citra syariah hotel berbintang empat itu di Kota Yogyakarta. Peneliti menggunakan Teori David A. Akaer dalam studinya yang berjudul Leveranging the Corporate Brand sebagai teori utama dalam membahas analisis persoalan penelitian. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Hasil penelitian menunjukkan, corporate branding Hotel Grand Dafam Rohan yang dilakukan humasnya dalam membangun citra hotel syariah berbintang empat sudah berjalan dengan baik sesuai dengan teori David sehingga berhasil membangun citra syariah seiring dengan tumbuhnya kesadaran masyarakat Indonesia terhadap ekonomi syariah dan gaya hidup syariah.
Digital Literacy of Netizens on Social Media (Content Analysis of Twitter @clickunbait Period January 1 - February 28, 2019) Tegar Herbowo, Alif Arfayano; Sanityastuti, Marfuah Sri
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v1i2.2901

Abstract

One of the issues with modern media, including Twitter, is Clickbait. Clickbait seems to be the answer for online media, especially for news reporting. By utilizing a grandiose title, Clickbait allows online media to create content that will draw internet users. in order to boost the number of people that read the news on their website. Twitter is a social media platform that some businesses can use to spread their news. The media can easily and quickly spread their news by using Twitter. For whatever reason, Clickbait violates The Ethics Code of Journalistic. It happens when news stories have click-bait headlines that have little to do with the actual content. As a result, @Clickunbait emerges and seems to educate internet users. giving internet users the knowledge necessary to understand digital literacy so they can process the information they accept.Keywords: Twitter, Digital Literacies, Clickbait, Netizens.
Mitigasi Bencana Berbasis Masjid: Studi Kasus Pengalaman Masyarakat di Wilayah Rawan Bencana Yogyakarta Napsiah, Napsiah; Sanityastuti, Marfuah Sri
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.798

Abstract

Indonesia is highly vulnerable to natural disasters, particularly earthquakes and tsunamis, which often cause significant social and physical impacts. This study aims to examine the role of mosques in disaster mitigation through a case study of community experiences in disaster-prone areas of Yogyakarta. A mixed-methods approach was employed, combining quantitative surveys and qualitative interviews. The quantitative data were collected from 204 households to assess disaster awareness, while qualitative data explored the mitigation practices centered around the mosque. The findings reveal that 94% of respondents know they live in disaster-prone areas, and 91% stated they would evacuate to the mosque during a disaster. The mosque functions as a place of worship and as a structurally resilient evacuation center equipped with disaster-related infrastructure and early warning systems. This study highlights the significant role of mosques in strengthening community preparedness and suggests that such religious-social institutions can serve as effective models for localized disaster mitigation strategies.
Corporate Branding dalam Membentuk Citra Syariah Hotel Berbintang Empat di Yogyakarta Mubarok, Husni; Sanityastuti, Marfuah Sri
CARAKA : Indonesia Journal of Communication Vol. 3 No. 1 (2022): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v3i1.57

Abstract

Studi ini untuk mendiskripsikan corporate branding yang dilakukan humas Hotel Dafam Rohan Yogyakarta dalam membangun citra syariah hotel berbintang empat itu di Kota Yogyakarta. Peneliti menggunakan Teori David A. Akaer dalam studinya yang berjudul Leveranging the Corporate Brand sebagai teori utama dalam membahas analisis persoalan penelitian. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Hasil penelitian menunjukkan, corporate branding Hotel Grand Dafam Rohan yang dilakukan humasnya dalam membangun citra hotel syariah berbintang empat sudah berjalan dengan baik sesuai dengan teori David sehingga berhasil membangun citra syariah seiring dengan tumbuhnya kesadaran masyarakat Indonesia terhadap ekonomi syariah dan gaya hidup syariah.
Co-Authors Al Mawalia, Khefti Husni Mubarok Napsiah Napsiah Tegar Herbowo, Alif Arfayano