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All Journal Caraka : Indonesia Journal of Communication Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Jurnal Ilmu Sosial dan Humaniora
Marfuah Sri Sanityastuti, Marfuah Sri
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Corporate Branding dalam Membentuk Citra Syariah Hotel Berbintang Empat di Yogyakarta Mubarok, Husni; Sanityastuti, Marfuah Sri
CARAKA : Indonesia Journal of Communication Vol 3, No 1 (2022): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v3i1.57

Abstract

Studi ini untuk mendiskripsikan corporate branding yang dilakukan humas Hotel Dafam Rohan Yogyakarta dalam membangun citra syariah hotel berbintang empat itu di Kota Yogyakarta. Peneliti menggunakan Teori David A. Akaer dalam studinya yang berjudul Leveranging the Corporate Brand sebagai teori utama dalam membahas analisis persoalan penelitian. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Hasil penelitian menunjukkan, corporate branding Hotel Grand Dafam Rohan yang dilakukan humasnya dalam membangun citra hotel syariah berbintang empat sudah berjalan dengan baik sesuai dengan teori David sehingga berhasil membangun citra syariah seiring dengan tumbuhnya kesadaran masyarakat Indonesia terhadap ekonomi syariah dan gaya hidup syariah.
Digital Literacy of Netizens on Social Media (Content Analysis of Twitter @clickunbait Period January 1 - February 28, 2019) Tegar Herbowo, Alif Arfayano; Sanityastuti, Marfuah Sri
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v1i2.2901

Abstract

One of the issues with modern media, including Twitter, is Clickbait. Clickbait seems to be the answer for online media, especially for news reporting. By utilizing a grandiose title, Clickbait allows online media to create content that will draw internet users. in order to boost the number of people that read the news on their website. Twitter is a social media platform that some businesses can use to spread their news. The media can easily and quickly spread their news by using Twitter. For whatever reason, Clickbait violates The Ethics Code of Journalistic. It happens when news stories have click-bait headlines that have little to do with the actual content. As a result, @Clickunbait emerges and seems to educate internet users. giving internet users the knowledge necessary to understand digital literacy so they can process the information they accept.Keywords: Twitter, Digital Literacies, Clickbait, Netizens.
Corporate Branding dalam Membentuk Citra Syariah Hotel Berbintang Empat di Yogyakarta Mubarok, Husni; Sanityastuti, Marfuah Sri
CARAKA : Indonesia Journal of Communication Vol. 3 No. 1 (2022): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v3i1.57

Abstract

Studi ini untuk mendiskripsikan corporate branding yang dilakukan humas Hotel Dafam Rohan Yogyakarta dalam membangun citra syariah hotel berbintang empat itu di Kota Yogyakarta. Peneliti menggunakan Teori David A. Akaer dalam studinya yang berjudul Leveranging the Corporate Brand sebagai teori utama dalam membahas analisis persoalan penelitian. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Hasil penelitian menunjukkan, corporate branding Hotel Grand Dafam Rohan yang dilakukan humasnya dalam membangun citra hotel syariah berbintang empat sudah berjalan dengan baik sesuai dengan teori David sehingga berhasil membangun citra syariah seiring dengan tumbuhnya kesadaran masyarakat Indonesia terhadap ekonomi syariah dan gaya hidup syariah.
Perubahan Interaksi Sosial Acara Halal bi Halal pada Masa Pandemi Covid-19 di FISHUM UIN Sunan Kalijaga Yogyakarta Napsiah, Napsiah; Sanityastuti, Marfuah Sri
FIKRAH Vol 8, No 2 (2020): December 2020
Publisher : Prodi Aqidah dan Filsafat Islam, Fakultas Ushuluddin, Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.24 KB) | DOI: 10.21043/fikrah.v8i2.7633

Abstract

During the Corana Virus pandemic, social interaction in the implementation of the halal bi halal tradition was carried out online to anticipate the spread of the Corana Virus. This activity is something new for the Muslim archipelago. Because of this, the interaction changes from offline to online. This study aims to determine the changes that occur when implementing the halal bi halal tradition. Qualitative descriptive method with direct interview and observation techniques and strengthened by using secondary data obtained from previous research, websites and books are used to obtain this information. The findings of this study are that online social interaction does not fully facilitate social interaction, because online interactions cannot display expressions of sincerity, relief, and joy, which are the expressions of Nusantara Islam in expressing halal bi halal. This is because the use of technology is limited by space and time in the zoom meeting media. Thus, conveying the message of halal bi halal to strengthen relationships can use technology, but not to display halal bi halal expressions
Co-Authors Al Mawalia, Khefti Husni Mubarok Napsiah Napsiah Tegar Herbowo, Alif Arfayano