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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal International Dakwah and Communication
Samsul Rani
Universitas Islam Negeri Antasari Banjarmasin
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Komunikasi Dakwah dalam Era Digital: Peluang dan Tantangan dalam Pendidikan Islam Kontemporer Samsul Rani
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3513

Abstract

This study aims to examine the transformation of da'wah communication in the digital era and identify opportunities and challenges faced in the context of contemporary Islamic education. By studying communication theory, information technology, and Islamic education, this research focuses on the impact of changing times marked by advances in information and communication technology. The research method uses a qualitative approach, with literature studies, interviews, and observation as data collection techniques. Through analysis of the latest data and literature, this research finds that the digital era has opened up opportunities for access to information and a wider global reach for Islamic da'wah through various social media platforms and other digital technologies. However, challenges that arise, such as the risk of content not by religious teachings and the digital divide among Muslims, are a serious concern in efforts to spread religious messages wisely. Therefore, this study highlights the importance of a religious values-based approach in integrating technology into contemporary Islamic education so that da'wah can be carried out effectively and consistently with prevailing religious principles. The results of this study conclude that it is important to provide valuable insights for preachers and practitioners of Islamic education in taking advantage of opportunities in the digital era as well as overcoming challenges that arise to optimize the transformation of da'wah communications and carry out Islamic education that is adaptive in the midst of changing times.
THE EFFECTIVENESS OF PERSUASIVE PREACHING (A STUDY IN THE ASPECTS OF COMMUNICATION PSYCHOLOGY) Samsul Rani; Nahed Nuwairah; Amrullah; Bayani; Tarwilah
Journal International Dakwah and Communication Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v6i2.1287

Abstract

The effectiveness of persuasive preaching in contemporary contexts demands a profound understanding of communication psychology mechanisms underlying the reception and transformation of religious messages. This study employs a Systematic Literature Review (SLR) method with PRISMA protocol to analyze ten journal articles from 2021-2025 addressing the integration of communication psychology in persuasive preaching. Results indicate that preaching effectiveness is determined by three psychological mechanisms: communicator credibility based on empathy (ethos), emotional connection through social proximity (pathos), and logical argumentation reducing cognitive dissonance (logos). Determinant factors include communicator empathy, understanding of audience’s hierarchy of needs, message contextualization, media adaptability, and therapeutic communication. Optimization of persuasive strategies requires responsiveness to cognitive modalities, emotional dynamics, and socio-cultural contexts of audiences. This study confirms that integrating communication psychology transforms preaching into a humanistic process achieving sustainable behavioral change and spiritual tranquility (sakinah) among contemporary audiences.
Co-Authors Amrullah Bayani Nahed Nuwairah Tarwilah