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Journal : Asian Multidisciplinary Research Journal of Economy and Learning

Empowering Ulos Artisans through Financial Literacy and Digital Marketing: A Sustainable Approach to Preserving Cultural Heritage in Sipirok, Indonesia: English Siregar, Narumondang Bulan; Nasution, Abdillah Arif; Herubawa, Dio Agung; Azhar, Ibnu Austrindanney Sina
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 6 (2024): December 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/sn564045

Abstract

The ulos weaving business in Padang Bujur Village, Sipirok District, North Sumatra, plays a vital role in preserving cultural heritage and supporting the local economy. However, these enterprises face significant challenges, including inadequate financial management skills and limited digital marketing adoption. These issues were exacerbated during the COVID-19 pandemic, which disrupted traditional sales channels and reduced market demand. This program documents a community service program aimed at addressing these challenges through two key interventions: basic accounting training and the adoption of digital marketing strategies. The program provided artisans with practical knowledge in financial management, including transaction recording, cash flow management, and simple financial reporting. Furthermore, digital marketing solutions such as the creation of blogs, utilization of social media platforms, and optimization of e-commerce tools were introduced to expand market reach and improve product visibility. The results demonstrated a significant improvement in artisans' financial literacy and their ability to manage business finances transparently and effectively. Additionally, the implementation of digital marketing strategies increased customer engagement and broadened the market for ulos products, including access to national and international buyers. This program highlights the importance of integrating traditional craftsmanship with modern business practices to sustain micro-enterprises in the digital era. Future efforts should focus on advanced training and fostering partnerships with stakeholders to ensure long-term sustainability and growth.
Determinants of Intrinsic Value in Plantation Companies: An Analysis of Palm Oil Productivity, Firm Size, and Financial Performance on Indonesia Stock Exchange: English Rina Sitepu, Dewinta; Fachrudin, Khaira Amalia; Bulan Siregar, Narumondang
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 6 (2024): December 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/yy9p8k06

Abstract

The palm oil industry is a cornerstone of Indonesia’s economy, contributing significantly to GDP, exports, and employment. As the largest global palm oil producer, Indonesia supports a vast international market but faces challenges related to productivity and sustainability. This study investigates the influence of productivity, firm size, profitability, liquidity, and leverage on the intrinsic value of plantation companies listed on the Indonesia Stock Exchange (IDX) from 2018–2022. Employing a quantitative methodology, panel data regression analysis was applied to a sample of 14 companies, selected through purposive sampling, representing a focused yet representative subset of the population. Intrinsic value was calculated using the Free Cash Flow to Firm (FCFF) model under the Discounted Cash Flow (DCF) approach. The findings reveal that firm size significantly enhances intrinsic value, indicating that larger firms benefit from economies of scale and better access to financing. However, productivity, profitability, liquidity, and leverage, while positively correlated, show statistically insignificant effects, suggesting that external factors such as global commodity price volatility and inefficiencies in financial management may play a role. This study underscores the critical role of firm size in driving intrinsic value while calling for further exploration of external factors impacting the palm oil sector. The results offer valuable insights for investors and policymakers in fostering financial performance and sustainable industry growth.