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All Journal Jurnal Inspirasi Binsis dan Manajemen Journal of Innovative and Creativity
Oliandes Sondakh
Universitas Pelita Harapan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya Oliandes Sondakh; Hananiel Mennoverdi Gunawan; Renna Magdalena
Jurnal Inspirasi Bisnis dan Manajemen Vol 7, No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v7i1.8324

Abstract

Abstract. This study aims to examine the effect of Functionality and Usability on Value for Time and Value for Money. The research design uses a quantitative approach with a questionnaire as a data collection instrument. Data was collected from 100 respondents from a population of travelers who had used the Airbnb application at least 2 times in different periods in the last 3 years with a minimum booking time of 3 days per period. Hypothesis testing was carried out using the multiple linear regression method. The results of hypothesis testing show that Functionality has a significant effect on Value for Time and Value for Money; while Usability was found to have no significant effect on Value for Time and Value for Money. Thus, Airbnb is expected to be able to focus on providing more useful information to customers. Keywords: Functionality; Usability; Value for Time; Value for Money. Abstrak. Penelitian ini bertujuan untuk menguji pengaruh dari Functionality dan Usability terhadap Value for Time dan Value for Money. Desain penelitian menggunakan pendekatan kuantitatif dengan kuisioner sebagai instrument pengambilan data. Data dikumpulkan dari 100 orang responden dari populasi para pelancong yang telah menggunakan aplikasi Airbnb minimal 2 x pada periode yang berbeda dalam 3 tahun terakhir dengan lama waktu pemesanan minimal 3 hari per periodenya,  Pengujian hipotesis dilakukan dengan menggunakan metode regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa Functionality berpengaruh signifikan terhadap Value for Time dan Value for Money; sementara Usability ditemukan tidak berpengaruh signifikan terhadap Value for Time dan Value for Money. Dengan demikian, Airbnb diharapkan mampu berfokus pada penyediaan informasi yang lebih bermanfaat kepada customer. Katakunci: Functionality; Usability; Value for Time; Value for Money
Analisis Pengaruh Marketing Complex, Customer Satisfaction, Customer Awareness Dan Promosi, Mempengaruhi Customer Trust Melalui Customer Loyality Sebagai Variabel Intervening Pada Konsumen Skintific Di Surabaya Irwan Valentin; Oliandes Sondakh
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This research investigates the impact of marketing complex, customer satisfaction, customer awareness, and promotion on customer trust, with customer loyalty serving as an intervening variable. The study focuses on Skintific customers in Surabaya, a prominent skincare brand in Indonesia. In a competitive beauty industry, customer trust is identified as a key driver of customer loyalty, influencing both repeat purchases and brand recommendations. This study uses a quantitative approach, employing a causal research design with Structural Equation Modeling (SEM) to test the relationships among the variables. The results indicate that all aspects of marketing, including product quality, pricing strategies, distribution, and promotional activities, significantly affect customer satisfaction and awareness, which in turn influence customer trust. Furthermore, customer trust is found to positively affect customer loyalty. The research offers practical insights for companies, especially in the skincare industry, to refine their marketing strategies and enhance customer loyalty. These findings contribute to the theoretical literature on marketing and consumer behavior, specifically within the context of beauty and skincare industries in Indonesia.
Co-Authors Hananiel Mennoverdi Gunawan Irwan Valentin Renna Magdalena