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Analisis Pengaruh Rasio Keuangan Terhadap Nilai Perusahaan Pada Sektor Perusahaan Consumer Cyclicals Dan Consumer Non- Cyclicals Yang Terdaftar Di Bursa Efek Indonesia Edric Gordon; Victor Soeindra; Yanuar Dananjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9231

perusahaan di sektor Consumer Cyclicals dan Consumer Non- Cyclicals yang terdaftar di Bursa Efek Indonesia. Metodologi yang digunakan meliputi analisis regresi linear berganda untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa beberapa rasio keuangan memiliki pengaruh signifikan terhadap nilai perusahaan. Pada sektor Consumer Cyclicals, likuiditas, efisiensi, dan market prospect tidak berpengaruh terhadap nilai perusahaan, sedangkan leverage dan profitabilitas berpengaruh positif terhadap nilai perusahaan. Pada sektor Consumer Non-Cyclicals, likuiditas dan efisiensi berpengaruh negatif terhadap nilai perusahaan, sedangkan leverage tidak berpengaruh terhadap nilai perusahaan, serta profitabilitas dan market prospect berpengaruh positif terhadap nilai perusahaan.Penelitian ini juga memberikan wawasan baru terhadap pemangku kepentingan dalam membuat keputusan investasi dan strategi perusahaan. Kesimpulan penelitian menegaskan pentingnya manajemen rasio keuangan dalam meningkatkan nilai perusahaan, memberikan kontribusi terhadap literatur keuangan serta praktik bisnis di Indonesia. Kata Kunci: Rasio Keuangan, Nilai Perusahaan, Consumer Cyclicals, Consumer Non-Cyclicals, Bursa Efek Indonesia, Rasio Likuiditas, Rasio Leverage, Rasio Efisiensi, Rasio Profitabilitas, Rasio Prospek Pasar, Analisis Regresi, Perbedaan Sektoral, Current Ratio, Debt to Equity Ratio, Total Asset Turnover Rasio, Return on Equity, Price to Book Value Ratio

Analisis Perbandingan Pengaruh Suku Bunga BI, Money Supply, Inflasi, Dan Kurs Dolar Terhadap Indeks Saham: Studi Kasus LQ45 Dan Jakarta Islamic Index Di Bursa Efek Indonesia Albert Albert; Victor Soeindra; Yanuar Dananjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9258

Penelitian ini menganalisis pengaruh suku bunga BI, money supply, inflasi, dan kurs dolar terhadap performa dua indeks saham utama di Bursa Efek Indonesia, yaitu LQ45 dan Jakarta Islamic Index, selama periode Januari 2013 hingga Desember 2022. Dengan menggunakan metode analisis regresi, temuan penelitian mengungkapkan bahwa suku bunga BI memiliki pengaruh positif terhadap kedua indeks saham, sementara money supply, inflasi, dan kurs dolar menunjukkan pengaruh negatif terhadap kedua indeks saham. Koefisien determinasi sebesar 6,3% untuk LQ45 dan 11,3% untuk Jakarta Islamic Index menandakan bahwa sebagian variabilitas dalam kinerja kedua indeks dapat dijelaskan oleh kombinasi faktor-faktor yang diteliti. Dengan 100 sampel yang diperoleh melalui teknik purpose sampling, penelitian ini memberikan wawasan yang berharga bagi pemangku kepentingan pasar keuangan, investor, dan pengambil kebijakan. Hasil ini memberikan dasar untuk merancang strategi investasi dan manajemen risiko yang lebih efektif dalam menghadapi dinamika pasar modal Indonesia selama periode penelitian. Penelitian ini berpotensi menjadi landasan untuk penelitian lebih lanjut dan memberikan kontribusi penting dalam memahami hubungan kompleks antara faktor ekonomi makro dan pergerakan indeks saham. Kata Kunci: Suku Bunga BI, Money Supply, Inflasi, Kurs Dolar, Indeks Saham, LQ45, Jakarta Islamic Index, Bursa Efek Indonesia

CSR SAMPAI “I’M LOVIN’ IT”: MEMBANGUN KEPUASAN PELANGGAN MELALUI CITRA MEREK AFEKTIF DI INDUSTRI FAST FOOD Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The purpose of this study is to investigate how brand image mediates the relationship between CSR and customer satisfaction, with a focus on the emotive dimension. Economic, social, and environmental dimensions make up the multifaceted idea of Corporate Social Responsibility (CSR). This study uses a survey method and a quantitative approach, focusing on consumers who have purchased products from McDonald’s and are aware of its CSR initiatives. Structured questionnaires will be used to gather data, and the Statistical Package for Social Sciences (SPSS) will be used for analysis. The suggested correlations between the variables will be investigated using multiple regression analysis and mediation testing. The purpose of this study is to determine if CSR has a substantial impact on customer satisfaction and affective brand image, as well as to evaluate the mediating function of affective brand image in this connection. Additionally, it looks at how emotional brand impressions are impacted by the economic, social, and environmental CSR components. This study is new since it only examines the emotive aspect of brand image as a mediating variable, leaving out the functional aspect, which has been extensively studied in earlier research. Furthermore, a better understanding of how CSR activities affect consumer satisfaction and emotional brand perceptions in the fast-food business may be gained by applying a three-level CSR framework: economic, social, and environmental.

CONFUSING BRAINS WITH RETURNS: EVIDENCE OF INVESTOR OVERCONFIDENCE AND TRADING ACTIVITY IN THE INDONESIAN STOCK MARKET Yanuar Dananjaya; Hananiel Menoverdi; Priskila Napitupulu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study investigates the presence of investor overconfidence in the Indonesian equity market by analyzing the lead-lag relationship between stock returns and subsequent trading activity. Focusing on the constituents of the LQ45 index from January 2023 to December 2025, we employ a firm-level panel data approach with fixed effects and clustered robust standard errors on a monthly dataset (N=1,485$). Using share turnover as a proxy for trading intensity, the analysis tests the hypothesis that past positive returns lead to increased trading volume due to biased self-attribution. The empirical results demonstrate that both contemporaneous and lagged individual stock returns exert a positive and statistically significant influence on trading activity (p < 0.05$), confirming that Indonesian investors tend to trade more aggressively following periods of capital gains. This behavioral pattern remains robust across alternative turnover specifications, including total-share and free-float-based proxies, as well as log-transformed models. Furthermore, lagged market returns exhibit a dominant positive effect, suggesting that market-wide sentiment acts as a powerful catalyst for trading frequency. These findings provide strong evidence of overconfidence-driven behavior in the Jakarta Composite Index, highlighting how psychological biases—rather than purely fundamental information—drive market liquidity and volatility in an emerging market context.

INTERACTIVE RADIO ON MONEY, FINANCIAL TECHNOLOGY, AND PSYCHOLOGY OF MONEY: SMART FINANCIAL MANAGEMENT IN THE MIDST OF A CRISIS Renna Magdalena; Yanuar Dananjaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The implementation of Community Service (Pengabdian Kepada Masyarakat/PKM) for December 2025 was carried out by a team from the Faculty of Economics and Business, Universitas Pelita Harapan Surabaya Campus, in collaboration with Radio Sangkakala Surabaya. The primary objective was to deliver broader financial education to the community by presenting qualified academic speakers from the Management and Accounting Study Programs. The activity was conducted in an interactive talkshow format under the overarching theme "Interactive Radio on Money, Financial Technology, and Psychology of Money: Smart Financial Management in the Midst of a Crisis." Two sessions were held: the first on December 2, 2025, covering "Money and Technology in the Midst of a Crisis" by Dr. Renna Magdalena, and the second on December 16, 2025, covering "Psychology of Money" by Dr. Yanuar Dananjaya. The results demonstrated that this PKM activity successfully enhanced public awareness of financial literacy, digital financial technology utilization, and the psychological dimensions of financial decision-making. This initiative confirms that academic-media collaboration through radio serves as an effective and inclusive channel for financial education, particularly in reaching productive and financially vulnerable community groups in the Surabaya area

Peran Motivasi Kerja Sebagai Mediator Dalam Hubungan Antara Faktor Manajemen SDM dan Kinerja Karyawan: Studi Empiris pada PT. Pegadaian Cabang Sentani Welmy Nahuway; Yanuar Dananjaya
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 6 (2025): IJEMA - Juni 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Penelitian ini bertujuan menganalisis peran motivasi kerja sebagai mediator dalam hubungan antara faktor manajemen SDM (penghargaan, sanksi, disiplin kerja, lingkungan kerja) dan kinerja karyawan pada PT Pegadaian Cabang Sentani, mengingat minimnya pemahaman tentang efektivitas praktik manajemen SDM dalam konteks BUMN yang beroperasi di daerah terpencil dengan karakteristik budaya Papua yang unik. Penelitian kuantitatif dengan desain cross-sectional ini menggunakan sampling jenuh terhadap 60 karyawan, dengan data dianalisis menggunakan regresi linier berganda dan analisis mediasi. Hasil penelitian menunjukkan bahwa dari sembilan hipotesis yang diuji, empat didukung secara empiris, dimana disiplin kerja merupakan satu-satunya prediktor langsung kinerja karyawan (t=3.653; p=0.001), motivasi kerja berperan sebagai mediator kunci (t=5.477; p=0.000) dengan kemampuan prediksi model sebesar 87.6%, penghargaan berpengaruh terhadap motivasi (t=3.041; p=0.004) namun tidak langsung terhadap kinerja, lingkungan kerja mempengaruhi motivasi (t=2.223; p=0.030), sementara sanksi tidak berpengaruh signifikan terhadap keduanya. Temuan ini mengonfirmasi bahwa konteks budaya Papua dan geografis terpencil mempengaruhi efektivitas praktik HRM, menantang universalitas teori motivasi klasik, sehingga strategi peningkatan kinerja harus fokus pada penguatan disiplin kerja dan optimalisasi motivasi melalui sistem penghargaan yang sesuai konteks budaya lokal, memberikan kontribusi penting bagi pengembangan manajemen SDM di BUMN daerah terpencil.

Sustainability Marketing for Gen Z Consumers: The Role of Functional, Emotional, and Social Value on Satisfaction and Purchase Intention in Surabaya Janice Carysa Siahaya; Priskilla E.E. Napitupulu; Yanuar Dananjaya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study examines the influence of functional value, emotional value, and social value on satisfaction and purchase intention toward reusable smart tumblers among Gen Z in Surabaya. Using a quantitative approach, data were collected from 250 respondents and analyzed with multiple regression. The results show that all three values significantly and positively affect satisfaction, and satisfaction significantly drives purchase intention. These findings highlight that Gen Z purchase decisions are shaped not only by product functionality but also by emotional attachment and social recognition related to sustainability. This study provides insights for marketers to enhance consumer satisfaction and strengthen purchase intention through sustainability-based strategies.

Capital Structure Across The Firm Life Cycle: A Moderating Role of Life Cycle in Indonesian Real Estate Sector Yanuar Dananjaya; Hananiel M Gunawan; Tania M Potu
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study investigates how firm life cycle stages moderate the relationship between capital structure determinants and leverage in the Indonesian real estate sector. Using panel data from listed real estate companies (2009–2024), firms are classified into young and mature groups based on retained earnings to total assets. Our analysis reveals that the firm life cycle is a significant moderator, with findings predominantly supporting the Pecking Order Theory. For young firms, leverage is strongly and negatively driven by liquidity, underscoring their reliance on internal funds. For mature firms, leverage is negatively influenced by profitability and liquidity. Asset tangibility also shows a significant but unexpectedly negative relationship for mature firms, while the tax shield is insignificant for both groups. These findings demonstrate that a firm’s developmental stage is crucial for understanding its capital structure choices, which are shaped by both life cycle-driven financing constraints and sector-specific characteristics

The Effect of Profitability, Asset Structure, Growth, Liquidity and Debt Tax Shield on Capital Structure in Real Estate and Property Companies Listed on the Indonesia Stock Exchange: English Calista; Yanuar Dananjaya
International Journal of Economics Accounting and Management Vol. 2 No. 3 (2025): IJEAM - September 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i3.1127

growth, liquidity, and debt tax shield on capital structure in real estate and property companies listed on the Indonesia Stock Exchange. The study is motivated by the importance of determining an optimal capital structure to meet operational needs, maximize profits, and manage financial risks. Using the Pecking Order and Trade-Off theories, this research explains how these variables influence corporate financing decisions. The population in this study consists of all real estate and property companies listed on the Indonesia Stock Exchange from 2019 to 2023. The data used are financial statements of companies selected through purposive sampling, resulting in 52 real estate and property companies as the research sample. The results show that profitability, asset structure, and liquidity have a negative effect on capital structure, while growth and debt tax shield do not have a significant effect. Simultaneously, profitability, asset structure, growth, liquidity, and debt tax shield significantly affect capital structure. This study contributes theoretically to financial management literature and provides practical implications for financial managers and investors in making funding and investment decisions

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