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All Journal Journal of Economic, Bussines and Accounting (COSTING) Proceeding National Conference Business, Management, and Accounting (NCBMA)
Yanuar Dananjaya
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Rasio Keuangan Terhadap Nilai Perusahaan Pada Sektor Perusahaan Consumer Cyclicals Dan Consumer Non- Cyclicals Yang Terdaftar Di Bursa Efek Indonesia Edric Gordon; Victor Soeindra; Yanuar Dananjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9231

Abstract

perusahaan di sektor Consumer Cyclicals dan Consumer Non- Cyclicals yang terdaftar di Bursa Efek Indonesia. Metodologi yang digunakan meliputi analisis regresi linear berganda untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa beberapa rasio keuangan memiliki pengaruh signifikan terhadap nilai perusahaan. Pada sektor Consumer Cyclicals, likuiditas, efisiensi, dan market prospect tidak berpengaruh terhadap nilai perusahaan, sedangkan leverage dan profitabilitas berpengaruh positif terhadap nilai perusahaan. Pada sektor Consumer Non-Cyclicals, likuiditas dan efisiensi berpengaruh negatif terhadap nilai perusahaan, sedangkan leverage tidak berpengaruh terhadap nilai perusahaan, serta profitabilitas dan market prospect berpengaruh positif terhadap nilai perusahaan.Penelitian ini juga memberikan wawasan baru terhadap pemangku kepentingan dalam membuat keputusan investasi dan strategi perusahaan. Kesimpulan penelitian menegaskan pentingnya manajemen rasio keuangan dalam meningkatkan nilai perusahaan, memberikan kontribusi terhadap literatur keuangan serta praktik bisnis di Indonesia. Kata Kunci: Rasio Keuangan, Nilai Perusahaan, Consumer Cyclicals, Consumer Non-Cyclicals, Bursa Efek Indonesia, Rasio Likuiditas, Rasio Leverage, Rasio Efisiensi, Rasio Profitabilitas, Rasio Prospek Pasar, Analisis Regresi, Perbedaan Sektoral, Current Ratio, Debt to Equity Ratio, Total Asset Turnover Rasio, Return on Equity, Price to Book Value Ratio
Analisis Perbandingan Pengaruh Suku Bunga BI, Money Supply, Inflasi, Dan Kurs Dolar Terhadap Indeks Saham: Studi Kasus LQ45 Dan Jakarta Islamic Index Di Bursa Efek Indonesia Albert Albert; Victor Soeindra; Yanuar Dananjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9258

Abstract

Penelitian ini menganalisis pengaruh suku bunga BI, money supply, inflasi, dan kurs dolar terhadap performa dua indeks saham utama di Bursa Efek Indonesia, yaitu LQ45 dan Jakarta Islamic Index, selama periode Januari 2013 hingga Desember 2022. Dengan menggunakan metode analisis regresi, temuan penelitian mengungkapkan bahwa suku bunga BI memiliki pengaruh positif terhadap kedua indeks saham, sementara money supply, inflasi, dan kurs dolar menunjukkan pengaruh negatif terhadap kedua indeks saham. Koefisien determinasi sebesar 6,3% untuk LQ45 dan 11,3% untuk Jakarta Islamic Index menandakan bahwa sebagian variabilitas dalam kinerja kedua indeks dapat dijelaskan oleh kombinasi faktor-faktor yang diteliti. Dengan 100 sampel yang diperoleh melalui teknik purpose sampling, penelitian ini memberikan wawasan yang berharga bagi pemangku kepentingan pasar keuangan, investor, dan pengambil kebijakan. Hasil ini memberikan dasar untuk merancang strategi investasi dan manajemen risiko yang lebih efektif dalam menghadapi dinamika pasar modal Indonesia selama periode penelitian. Penelitian ini berpotensi menjadi landasan untuk penelitian lebih lanjut dan memberikan kontribusi penting dalam memahami hubungan kompleks antara faktor ekonomi makro dan pergerakan indeks saham. Kata Kunci: Suku Bunga BI, Money Supply, Inflasi, Kurs Dolar, Indeks Saham, LQ45, Jakarta Islamic Index, Bursa Efek Indonesia
CSR SAMPAI “I’M LOVIN’ IT”: MEMBANGUN KEPUASAN PELANGGAN MELALUI CITRA MEREK AFEKTIF DI INDUSTRI FAST FOOD Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study is to investigate how brand image mediates the relationship between CSR and customer satisfaction, with a focus on the emotive dimension. Economic, social, and environmental dimensions make up the multifaceted idea of Corporate Social Responsibility (CSR). This study uses a survey method and a quantitative approach, focusing on consumers who have purchased products from McDonald’s and are aware of its CSR initiatives. Structured questionnaires will be used to gather data, and the Statistical Package for Social Sciences (SPSS) will be used for analysis. The suggested correlations between the variables will be investigated using multiple regression analysis and mediation testing. The purpose of this study is to determine if CSR has a substantial impact on customer satisfaction and affective brand image, as well as to evaluate the mediating function of affective brand image in this connection. Additionally, it looks at how emotional brand impressions are impacted by the economic, social, and environmental CSR components. This study is new since it only examines the emotive aspect of brand image as a mediating variable, leaving out the functional aspect, which has been extensively studied in earlier research. Furthermore, a better understanding of how CSR activities affect consumer satisfaction and emotional brand perceptions in the fast-food business may be gained by applying a three-level CSR framework: economic, social, and environmental.
CONFUSING BRAINS WITH RETURNS: EVIDENCE OF INVESTOR OVERCONFIDENCE AND TRADING ACTIVITY IN THE INDONESIAN STOCK MARKET Yanuar Dananjaya; Hananiel Menoverdi; Priskila Napitupulu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study investigates the presence of investor overconfidence in the Indonesian equity market by analyzing the lead-lag relationship between stock returns and subsequent trading activity. Focusing on the constituents of the LQ45 index from January 2023 to December 2025, we employ a firm-level panel data approach with fixed effects and clustered robust standard errors on a monthly dataset (N=1,485$). Using share turnover as a proxy for trading intensity, the analysis tests the hypothesis that past positive returns lead to increased trading volume due to biased self-attribution. The empirical results demonstrate that both contemporaneous and lagged individual stock returns exert a positive and statistically significant influence on trading activity (p < 0.05$), confirming that Indonesian investors tend to trade more aggressively following periods of capital gains. This behavioral pattern remains robust across alternative turnover specifications, including total-share and free-float-based proxies, as well as log-transformed models. Furthermore, lagged market returns exhibit a dominant positive effect, suggesting that market-wide sentiment acts as a powerful catalyst for trading frequency. These findings provide strong evidence of overconfidence-driven behavior in the Jakarta Composite Index, highlighting how psychological biases—rather than purely fundamental information—drive market liquidity and volatility in an emerging market context.
INTERACTIVE RADIO ON MONEY, FINANCIAL TECHNOLOGY, AND PSYCHOLOGY OF MONEY: SMART FINANCIAL MANAGEMENT IN THE MIDST OF A CRISIS Renna Magdalena; Yanuar Dananjaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The implementation of Community Service (Pengabdian Kepada Masyarakat/PKM) for December 2025 was carried out by a team from the Faculty of Economics and Business, Universitas Pelita Harapan Surabaya Campus, in collaboration with Radio Sangkakala Surabaya. The primary objective was to deliver broader financial education to the community by presenting qualified academic speakers from the Management and Accounting Study Programs. The activity was conducted in an interactive talkshow format under the overarching theme "Interactive Radio on Money, Financial Technology, and Psychology of Money: Smart Financial Management in the Midst of a Crisis." Two sessions were held: the first on December 2, 2025, covering "Money and Technology in the Midst of a Crisis" by Dr. Renna Magdalena, and the second on December 16, 2025, covering "Psychology of Money" by Dr. Yanuar Dananjaya. The results demonstrated that this PKM activity successfully enhanced public awareness of financial literacy, digital financial technology utilization, and the psychological dimensions of financial decision-making. This initiative confirms that academic-media collaboration through radio serves as an effective and inclusive channel for financial education, particularly in reaching productive and financially vulnerable community groups in the Surabaya area
Co-Authors Albert Albert Edric Gordon Hananiel Mennoverdi Gunawan Hananiel Menoverdi Priskila Napitupulu Renna Magdalena Tania Monica Potu Victor Soeindra