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All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Nanda Trisna Prihartini
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA INSTAGRAM AS A PROMOTIONAL PLATFORM OF NHU NHU LEMONGRASS PRODUCTS: English Nanda Trisna Prihartini; Mubarokah Mubarokah; Ika Sari Tondang
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.153

Abstract

The trend of popular drinks has been growing over the past few years. In the face of high competition and large market opportunities, Nhu Nhu Lemongrass uses Instagram as the main media for promoting its products. The result of this study is that the promotional activities of Nhu Nhu Lemongrass are in the good enough category. While alternative actions for improving the promotion of Nhu Nhu Lemongrass on Instagram can be done by utilizing Instagram's paid advertising features, designing informative promotional content, and increasing interaction with target consumers
Co-Authors Ika Sari Tondang Mubarokah Mubarokah