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ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA INSTAGRAM AS A PROMOTIONAL PLATFORM OF NHU NHU LEMONGRASS PRODUCTS: English Nanda Trisna Prihartini; Mubarokah Mubarokah; Ika Sari Tondang
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.153

Abstract

The trend of popular drinks has been growing over the past few years. In the face of high competition and large market opportunities, Nhu Nhu Lemongrass uses Instagram as the main media for promoting its products. The result of this study is that the promotional activities of Nhu Nhu Lemongrass are in the good enough category. While alternative actions for improving the promotion of Nhu Nhu Lemongrass on Instagram can be done by utilizing Instagram's paid advertising features, designing informative promotional content, and increasing interaction with target consumers
Urban Farming in Polybag: Socialization for Urban Areas: Sosialisasi Urban Farming di Daerah Perkotaan Nanda Trisna Prihartini; Natasya Fadilah; Muhammad Zakki Fahmi; Md. Aminul Islam Khan; Desti Agustia Putri; Laurent Regina Anjani; Azki Nur Halimah; Gabriella Pusparini Tasya Patriciya Diamonds; Septiana Dina Mahiro; Mubarokah Mubarokah; Gyska Indah Harya
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2601

Abstract

Urban expansion in Indonesia has led to a significant reduction in productive land, which has impacted household food security and created an economic burden due to fluctuations in horticultural commodity prices. This phenomenon is clearly evident in Asemrowo Village, Surabaya, where high residential density limits the use of backyards as productive spaces. This community service activity aims to enhance residents’ knowledge and technical skills in implementing polybag-based urban farming. The implementation method comprises three main stages: community education through interactive lectures, training through hands-on cultivation of chili peppers (Capsicum frutescens L.) and eggplants (Solanum melongena), and participatory mentoring. Program effectiveness was measured using pre-test and post-test instruments administered to participants. Evaluation results indicated a significant improvement in participants’ competencies; the average conceptual understanding score increased from 30 to 80, while the average technical and application score rose from 25 to 80. The use of polybags proved to have a high level of acceptance due to their flexibility and cost-efficiency for limited land. It was concluded that the integration of theoretical outreach and practical mentoring methods successfully changed residents’ perceptions and provided them with the ability to implement urban agriculture as a strategy for strengthening sustainable community food security