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All Journal SENTRALISASI Jurnal Mantik International Journal of Management and Business Economics
Hermyn Benny Hina
Universitas Kristen Artha Wacana Kupang NTT
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Marketing Management Best Practices to Increase Sales of Green Tourism Destinations in Developing Countries Hermyn Benny Hina; Pandu Adi Cakranegara; Ratih Pratiwi; Hery Winoto Tj; Hamirul Hamirul
SENTRALISASI Vol. 12 No. 1 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i1.2031

Abstract

This study aimed to gain understanding from a series of published scientific evidence studies that have been released with the problem of best practice management marketing studies to increase sales of green tourism in several developing countries. This study was carried out in a descriptive qualitative manner by reviewing much scientific evidence that has been made public in national and international publications for data published in the last ten years. After getting the data, we review it under the phenomenological approach, where we look at the data, and the volume to answer problems that we believe can answer the problem with the principles of validity and high quality. After reviewing and discussing the findings, we can conclude that the findings include an understanding of green tourism, then the best steps in promoting green tourism by saving the environment but still from a business perspective for sustainability and profits. It is hoped that these findings will color similar studies in the future.
Post-Covid-19 Marketing Management Strategy In Digital Business Zet Ena; Devi Trihandari Widyatania; Hermyn Benny Hina
International Journal of Management and Business Economics Vol. 1 No. 2 (2023): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v1i2.199

Abstract

This study analyzes business strategies using digital marketing after the Covid-19 pandemic. The research was carried out using a descriptive qualitative approach with the type of literature review research. The primary data sources for this research are digital marketing books and journals related to the marketing business. How to collect data by collecting several relevant research journal articles. This data analysis uses content. The study results show that in the post-covid-19 pandemic, there has been a habit of people who like to shop online. There is a need for a business strategy to deal with this and maintain the existence of a digital marketing business. Business strategies can be implemented for online companies as a digitalization strategy using digital marketing by implementing search engine marketing, digital content marketing, Pay-per-click Ads, and influencer marketing. The recommendations from this study require digital business applications that are easily accessible to all levels of society.
Analysis of the influence of transformational leadership and readiness to change on the performance of female employees during the covid-19 pandemic Dedy Se'u; Hermyn Hina; Yohana Setiawan
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3703

Abstract

Many companies or organizations are just starting to stand so that quality Human Resources are needed. This study was conducted to determine the effect of transformational leadership and readiness to change on the performance of female employees during the Covid-19 pandemic at PT Ramayana Lestari Sentosa Tbk. Kupang City. The sample in this study were female employees of PT Ramayana Lestari Sentosa Tbk. Kupang City totaling 40 people. Data collection techniques using a questionnaire by giving respondents to choose alternative answers in the form of a check list with a two-pole verbal research scale. The results showed that the transformational leadership variable partially had a positive and significant effect on the performance of female employees during the COVID-19 pandemic, while the readiness to change variable had a significant negative effect on the performance of female employees during the Covid-19 pandemic. The readiness to change variable has a significant negative effect on the performance of female employees during the Covid-19 pandemic. The transformational leadership variable is 4.214 (sig.0.000) and the ttable value is 2.02809, then Ho is rejected and Ha is accepted, the readiness to change variable is -2.988 and the ttable value is 2.02809, then Ho is accepted and Ha is rejected.
Co-Authors Cakranegara, Pandu Adi Dedy Raidons Se’u Devi Trihandari Widyatania Hamirul Hamirul Hery Winoto Tj Ratih Pratiwi Yohana Setiawan Zet Ena