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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL LENTERA BISNIS Jurnal Layanan Masyarakat (Journal of Public Service)
Liesta Verawati
Universitas Widya Husada Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH DAN PERCEIVED SECURITY TERHADAP REPURCHASE INTENTION DI TIKTOK SHOP Liesta Verawati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.934

Abstract

Online shopping is not only through e-commerce but, it can be done through social media. Tiktok aplication was originally just a platform for entertainment, currently can be used to make purchase transactions. This study aims to examine the effect of perceived ease of use, electronic word of mouth, and perceived security on repurchase intention in Tiktok Shop. A quantitative methodology was used. Data were collected from 197 respondents who have used Tiktok Shop for shopping and has been 18 years old. The data collection method used a questionnaire with Google Form. The data analysis technique used is PLS-SEM using Smartpls3.3 software to test measurement model and structural model and using SPSS version 26 to analyze respondent characteristics. The findings show that perceived ease of use, electronic word of mouth and perceived security have a positive and significant effect on repurchase intention at Tiktok Shop. Keywords: Perceived Ease of Use, Electronic Word of Mouth, Perceived Security, Repurchase Intention, Tiktok Shop.
TRAINING OF SOCIAL MEDIA MARKETING (TIKTOK SHOP AND FACEBOOK) IN STARS BAKERY, KENDAL REGENCY FOR BUSINESS PROMOTION Liesta Verawati; Muhamad Syaeful Anwar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 7 No. 4 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i4.2023.589-598

Abstract

Social media marketing via Tiktok Shop and Facebook has become an important strategy in today's business world because these platforms have a large reach and diverse active users. Stars Bakery has not utilized this optimally because its business promotion techniques still use word-of-mouth. The problems faced will have serious long-term impacts, such as product problems that are not widely known by customers, which will lead to a decrease in sales. This activity is carried out in the form of material presentation and training. Training conducted regarding creating Facebook and Tiktok Shop business accounts. Participants in this training are owners and employees at Stars Bakery. This activity was carried out at Stars Bakery because of the promotional techniques carried out. This community service activity aims to assist partners in selling and promoting their products widely with the aim of making their products known to the wider community, increasing brand awareness and increasing sales at Stars Bakery Kendal. The solution offered by this community service activity is social media marketing training through Tiktok Shop and Facebook. The results of this community service activity show that partners, namely Stars Bakery, are satisfied with the training provided. After attending this training, partners plan to use Tiktok Shop and Facebook as media for product promotion and sales.
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

Abstract

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia.   The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.
Pemberdayaan petani dalam memanfaatkan hasil lokal buah salak menjadi produk inovasi guna meningkatkan pendapatan Nenden Nur Annisa; Edvi Gracia Ardani; Liesta Verawati; Eka Yuliawisma Ningsih; Salsabila Al Fitri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30189

Abstract

AbstrakDesa Girikerto merupakan Desa penghasil salak di wilayah Sleman, Yogyakarta. Salak sebagai hasil lokal masih belum dimanfaatkan secara maksimal, salak hanya dijual buahnya langsug oleh petani kepada tengkulak, petani salak belum berinovasi dengan buah salak tersebut menjadi olahan yang dapat menghasilkan pendapatan lainnya selain buah salak. seiring berkembangnya teknologi serta kebutuhan yang ada dipasaran, maka dengan berinovasi dan kreativitas mengolah makanan milenial dari bahan salak merupakan peluang yang dapat dimanfaatkan oleh para masyarakat atau para petani salak terutama. Tujuan pengabdian ini adalah memberikan pelatihan kepada petani salak dalam memanfaatkan hasil lokal buah salak menjadi produk yang dapat meningkatkan pendapatan, produk berupa manisan, selai dan asinan salak dimana makanan tersebut digandrungi atau diminati diera saat ini. Metode pelaksanaan dilakukan dengan pelatihan yang dilakukan dalam beberapa tahapan seperti tahapan persiapan, pelaksanaan dan evaluasi. Hasil yang diperolah dalam kegiatan pengabdian ini adalah pengolahan sumber daya manusia melalui pelatihan pemanfaatan hasil lokal buah salak menjadi produk inovasi di Desa Girikerto, Turi, Sleman, Yogyakarta. Kata Kunci: pelatihan; petani salak; buah salak; inovasi AbstractGirikerto Village is a village producing salak in the Sleman area, Yogyakarta. Salak as a local product has not been utilized optimally, salak is only sold directly by farmers to middlemen, salak farmers have not innovated with the salak fruit into processed products that can generate income other than salak fruit. Along with the development of technology and market needs, innovation and creativity in processing millennial food from salak ingredients is an opportunity that can be utilized by the community or salak farmers in particular. The purpose of this service is to provide training to salak farmers in utilizing local salak fruit products into products that can increase income, products in the form of sweets, jams and pickled salak where these foods are popular or in demand in today's era. The implementation method is carried out with training carried out in several stages such as preparation, implementation and evaluation stages. The results obtained in this service activity are the processing of human resources through training in utilizing local salak fruit products into innovative products in Girikerto Village, Turi, Sleman, Yogyakarta Keywords: training; salak fruit; salak farmers; innovation
Pengembangan ekosistem bisnis pedesaan melalui pengadaan komoditas olahan buah salak Nenden Nur Annisa; Liesta Verawati; Edvi Gracia Ardani; Nanda Muhamad Wahyu Pratama; Alvin Muhamat Abdul Rohim
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34255

Abstract

Abstrak Desa Girikerto merupakan salah satu desa di Kabupaten Sleman, Yogyakarta, tepatnya dikecamatan Turi. Mayoritas masyarakat di Desa bermata pencaharian  sebagai petani salak. Sejauh ini, hasil lokal masih belum sepenuhnya dikelola dan dirasakan manfaatnya bagi mayarakat Desa Girikerto. Petani buah salak umumnya menjual buah salak dalam bentuk segar kepada tengkulak atau ke pengepul di wilayah tersebut. Permasalahan pertama yang sering dihadapi adalah harga salak yang sangat fluktuatif. Pada saat musim panen raya (ada beberapa bulan seperti bulan agustus-september dan desember-januari) hasil salak pondoh melimpah di pasaran. Sehingga harga salak dapat turun drastis, kemudian para tengkulak membeli salak hanya dengan harga Rp. 1.000 – Rp. 2.000 per kg. Seiring berkembangnya teknologi serta kebutuhan yang ada dipasaran, maka dengan berinovasi dan kreativitas mengolah makanan milenial dari bahan salak merupakan peluang yang dapat dimanfaatkan oleh para petani salak. Tujuan pengabdian ini adalah Melalui kegiatan pemanfaatan buah salak sebagai bahan baku dalam usaha maka wirausaha pada petani salak, serta memberikan pelatihan dan akses untuk petani memiliki branding dan kegaiatan pemasaran secara digital diharapkan akan bisa membantu masyarakat setempat untuk meningkatkan pendapatan para petani dan keluarga. Metode pelaksanaan dengan melakukan sosialisasi, pelatihan pembuatan produk, digital marketing, workshop, pendampingan dan evaluasi kegiatan. Hasil kegiatan pengabdian ini berupa produk olahan buah salak (Selai, Manisan, Asinan dan Sirup Salak) dan digital marketing (Intagram, Tik-Tok, Halaman Facebook, Shopee, Web Bisnis). Kata kunci: pelatihan; petani salak; buah salak; inovasi; digital marketing. Abstract Girikerto Village is a village in Sleman Regency, Yogyakarta, specifically in the Turi sub-district. The majority of the village's residents earn their living as snake fruit farmers. To date, local produce has not been fully managed and its benefits felt by the Girikerto community. Snake fruit farmers generally sell fresh snake fruit to middlemen or collectors in the area. The first problem often faced is the highly fluctuating price of snake fruit. During the peak harvest season (several months such as August-September and December-January), the pondoh snake fruit is abundant in the market. As the price of snake fruit drops drastically, middlemen then buy snake fruit for only Rp. 1,000 - Rp. 2,000 per kg. With the development of technology and market demand, innovation and creativity in processing millennial foods from snake fruit is an opportunity that snake fruit farmers can capitalize on. The purpose of this community service is Through the activity of utilizing snake fruit as raw material in business, entrepreneurship in snake fruit farmers, as well as providing training and access for farmers to have branding and digital marketing activities is expected to be able to help local communities to increase the income of farmers and their families. The implementation method is by conducting socialization, product making training, digital marketing, workshops, mentoring and evaluation of activities. The results of this community service activity are processed snake fruit products (Jam, Candied, Pickled and Snake Fruit Syrup) and digital marketing (Intagram, Tik-Tok, Facebook Page, Shopee, Business Web). Keywords: training; salak fruit; salak farmers; innovation; digital marketing.
Pemasaran Digital untuk Meningkatkan Penjualan Buah Salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Yogyakarta Liesta Verawati; Muhamad Syaeful Anwar; Jerolin Parabawa Aji; Hilman Zaenal Mutaqin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30616

Abstract

Abstrak Pemasaran digital melalui platform e-commerce dan media sosial telah menjadi strategi yang efektif dalam memperluas jangkauan pasar, khususnya bagi pelaku usaha. Kegiatan pengabdian masyarakat dilaksanakandi Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Yogyakarta yang dikenal sebagai salah satu sentra penghasil salak pondoh. Meskipun memiliki potensi besar, para petani salak di wilayah ini masih menghadapi tantangan dalam pemasaran, terutama karena ketergantungan pada tengkulak dan minimnya pemanfaatan teknologi digital. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan petani salak dalam memanfaatkan pemasaran digital melalui pelatihan pembuatan akun Shopee dan Instagram Shop. Metode kegiatan ini mencakup tahap pendahuluan (identifikasi masalah), pelaksanaan (pemaparan materi dan pelatihan praktis), serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta terhadap pemasaran digital. Disimpulkan bahwa pelatihan ini berkontribusi signifikan dalam meningkatkan daya saing produk salak dan membuka peluang pemasaran yang lebih luas. Diperlukan pendampingan lanjutan dalam pengembangan konten, branding, dan manajemen usaha agar dampak program berkelanjutan. Kata kunci: pemasaran digital; social commerce; e-marketplace; buah salak Abstract Digital marketing through e-commerce platforms and social media has become an effective strategy for expanding market reach, particularly for business actors. This community engagement activity was conducted in Girikerto Village, Turi Sub-district, Sleman Regency, Yogyakarta, which is known as one of the main production centers of salak pondoh (a variety of snake fruit). Despite its great potential, salak farmers in this area continue to face marketing challenges, primarily due to dependence on middlemen and limited utilization of digital technology. This activity aimed to enhance the farmers’ understanding and skills in leveraging digital marketing through training on creating Shopee and Instagram Shop accounts. The method of implementation consisted of three stages: preliminary (problem identification), implementation (material presentation and hands-on training), and evaluation. The results indicated a notable improvement in participants’ knowledge and skills regarding digital marketing. It is concluded that this training significantly contributed to enhancing the competitiveness of salak products and opened up broader market opportunities. Further assistance is necessary in content development, branding, and business management to ensure the sustainability of the program’s impact. Keywords: digital marketing; social commerce; e-marketplace; snake fruit
Co-Authors Alvin Muhamat Abdul Rohim Edvi Gracia Ardani Eka Yuliawisma Ningsih Hilman Zaenal Mutaqin Jerolin Parabawa Aji Lely Afiati Muhamad Syaeful Anwar Nanda Muhamad Wahyu Pratama Nenden Nur Annisa Salsabila Al Fitri