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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL LENTERA BISNIS Jurnal Layanan Masyarakat (Journal of Public Service)
Muhamad Syaeful Anwar
Universitas Widya Husada Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.935

Abstract

This study aims to examine the effect of product quality, price perception, and brand image on customer satisfaction when using Xiaomi/Oppo/Vivo/Samsung brand smartphones. This study used a quantitative approach because testing the hypothesis. The sampling technique uses purposive sampling with the criteria of people who use Xiaomi/Oppo/Vivo/Samsung brand smartphones. The data collection technique uses a self-administered survey by distributing questionnaires directly to respondents using Google Forms. Respondents in this study are 204 respondents. The data analysis technique uses SmartPLS version 3.3. The results show that product quality, price perception, and brand image has a positive and significant effect on customer satisfaction. Keywords: Product Quality, Price Perception, Brand Image, Customer Satisfaction
TRAINING OF SOCIAL MEDIA MARKETING (TIKTOK SHOP AND FACEBOOK) IN STARS BAKERY, KENDAL REGENCY FOR BUSINESS PROMOTION Liesta Verawati; Muhamad Syaeful Anwar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 7 No. 4 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i4.2023.589-598

Abstract

Social media marketing via Tiktok Shop and Facebook has become an important strategy in today's business world because these platforms have a large reach and diverse active users. Stars Bakery has not utilized this optimally because its business promotion techniques still use word-of-mouth. The problems faced will have serious long-term impacts, such as product problems that are not widely known by customers, which will lead to a decrease in sales. This activity is carried out in the form of material presentation and training. Training conducted regarding creating Facebook and Tiktok Shop business accounts. Participants in this training are owners and employees at Stars Bakery. This activity was carried out at Stars Bakery because of the promotional techniques carried out. This community service activity aims to assist partners in selling and promoting their products widely with the aim of making their products known to the wider community, increasing brand awareness and increasing sales at Stars Bakery Kendal. The solution offered by this community service activity is social media marketing training through Tiktok Shop and Facebook. The results of this community service activity show that partners, namely Stars Bakery, are satisfied with the training provided. After attending this training, partners plan to use Tiktok Shop and Facebook as media for product promotion and sales.
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

Abstract

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia.   The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.
NIAT BERALIH PENGGUNAAN SMARTPHONE: MENGINTEGRASIKAN KERANGKA KERJA DORONG-TARIK-TAMBAT Muhamad Syaeful Anwar; Lely Afiati
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1218

Abstract

This study empirically examines and analyzes the factors influencing the switching intention usage of Android smartphone to iOS smartphone. The research investigates three main categories: push factors, pull factors, and mooring factor. Push factors include dissatisfaction and low quality. Pull factors include alternative attractiveness and perceived usefulness. Mooring factor include switching costs. The research design employs an explanatory approach to determine one or more variables that explain the cause-and-effect relationship with other variables. Data was collected through a survey using Google Form with 123 respondents. Data analysis was conducted using SPSS software to analyze respondents characterstics and SmartPLS software to analyze the measurement model and structural model. The results show that push and pull factors positively and significantly affect switching intention. Switching costs moderate the influence of pull factors on switching intention of smartphone usage while, switching costs do not moderate the influence of push factors on switching intention of smartphone usage.
Pelatihan pembuatan merek dan logo UMKM salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Daerah Istimewa Yogyakarta Muhamad Syaeful Anwar; Lely Afiati; Mailan Mailan; Intan Syakila Listiana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30613

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam pertumbuhan ekonomi dan penyediaan lapangan kerja, namun sering kali menghadapi tantangan dalam branding, khususnya bagi UMKM salak. Tanpa merek dan logo, produk ini sulit bersaing di pasar yang kompetitif, memiliki identitas visual yang lemah, serta pemasaran yang tidak efektif. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk membantu pemilik usaha memahami pentingnya branding dengan merancang logo yang sesuai. Kegiatan ini melalui beberapa tahap, yaitu persiapan, pelaksanaan, konseptualisasi logo, pembuatan desain, dan finalisasi. Hasil dari kegiatan ini menunjukkan bahwa desain logo yang kuat dan tepat tidak hanya meningkatkan daya tarik konsumen tetapi juga membangun kepercayaan dan citra positif terhadap produk. Dengan branding yang baik, UMKM salak dapat memperluas jangkauan pasar dan meningkatkan daya saing mereka di era yang semakin kompetitif. Kata kunci: merek; logo; UMKM Abstract Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth and job creation, yet they often face challenges in branding, particularly for snake fruit (salak) MSMEs. Without a brand and logo, these products struggle to compete in a competitive market, possess a weak visual identity, and have ineffective marketing. Community Service (PkM) activities were conducted to help business owners understand the importance of branding by designing a suitable logo. These activities went through several stages, namely preparation, implementation, logo conceptualization, design creation, and finalization. The results of this activity demonstrate that a strong and appropriate logo design not only enhances consumer appeal but also builds trust and a positive image towards the product. With good branding, snake fruit MSMEs can expand their market reach and increase their competitiveness in an increasingly competitive era. Keywords: brand; logo; MSMEs
Pemasaran Digital untuk Meningkatkan Penjualan Buah Salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Yogyakarta Liesta Verawati; Muhamad Syaeful Anwar; Jerolin Parabawa Aji; Hilman Zaenal Mutaqin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30616

Abstract

Abstrak Pemasaran digital melalui platform e-commerce dan media sosial telah menjadi strategi yang efektif dalam memperluas jangkauan pasar, khususnya bagi pelaku usaha. Kegiatan pengabdian masyarakat dilaksanakandi Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Yogyakarta yang dikenal sebagai salah satu sentra penghasil salak pondoh. Meskipun memiliki potensi besar, para petani salak di wilayah ini masih menghadapi tantangan dalam pemasaran, terutama karena ketergantungan pada tengkulak dan minimnya pemanfaatan teknologi digital. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan petani salak dalam memanfaatkan pemasaran digital melalui pelatihan pembuatan akun Shopee dan Instagram Shop. Metode kegiatan ini mencakup tahap pendahuluan (identifikasi masalah), pelaksanaan (pemaparan materi dan pelatihan praktis), serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta terhadap pemasaran digital. Disimpulkan bahwa pelatihan ini berkontribusi signifikan dalam meningkatkan daya saing produk salak dan membuka peluang pemasaran yang lebih luas. Diperlukan pendampingan lanjutan dalam pengembangan konten, branding, dan manajemen usaha agar dampak program berkelanjutan. Kata kunci: pemasaran digital; social commerce; e-marketplace; buah salak Abstract Digital marketing through e-commerce platforms and social media has become an effective strategy for expanding market reach, particularly for business actors. This community engagement activity was conducted in Girikerto Village, Turi Sub-district, Sleman Regency, Yogyakarta, which is known as one of the main production centers of salak pondoh (a variety of snake fruit). Despite its great potential, salak farmers in this area continue to face marketing challenges, primarily due to dependence on middlemen and limited utilization of digital technology. This activity aimed to enhance the farmers’ understanding and skills in leveraging digital marketing through training on creating Shopee and Instagram Shop accounts. The method of implementation consisted of three stages: preliminary (problem identification), implementation (material presentation and hands-on training), and evaluation. The results indicated a notable improvement in participants’ knowledge and skills regarding digital marketing. It is concluded that this training significantly contributed to enhancing the competitiveness of salak products and opened up broader market opportunities. Further assistance is necessary in content development, branding, and business management to ensure the sustainability of the program’s impact. Keywords: digital marketing; social commerce; e-marketplace; snake fruit
Co-Authors Hilman Zaenal Mutaqin Intan Syakila Listiana Jerolin Parabawa Aji Lely Afiati Liesta Verawati Mailan Mailan