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All Journal Bubungan Tinggi: Jurnal Pengabdian Masyarakat Horizon: Indonesian Journal of Multidisciplinary
Siti Aisyah
STAIN Mandailing Natal
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Bauran Pemasaran sebagai Strategi Pengembangan Usaha Dali Ni Horbo di Kabupaten Toba Ian Alfian; Siti Aisyah
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 3 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i3.8116

Abstract

Pengabdian ini dilakukan bertujuan untuk meningkatkan pendapatan pengusaha dali ni horbo melalui pelatihan dan seminar implementasi bauran pemasaran sebagai strategi pengembangan usaha dali ni horbo di Kabupaten Toba. Metode yang digunakan dalam pengabdiannini yaitu menggunakan metode pendekatan ABCD (AssettBased Communityy Development) yaitu pendekatan yang dilakukan pengabdi kepada masyarakat secara langsung ke pengusaha dali ni horbo dengan mengamati, mewawancari serta melihat langsung pembuatan dan penjualan dali ni horbo. Pengabdian masyarakat dilaksanakan pada tanggal 30 Juli 2022 bertempat di Desa Silaen Kabupaten Toba Sumatera Utara dengan peserta pengabdian pengusaha dali ni horbo sebanyak 15 orang. Hasil pengabdian bahwa bauran pemasaran diterapkan dan dilaksanakan pengusaha dali ni horbo yaitu adanya perubahan produk yang memiliki daya tahan menjadi beberapa hari, kemudian perubahan kemasan yang lebih baik, produk dali ni horbo kini telah menjadi lebih lama serta adanya perubahan harga sebagai peningkatan pendapatan pengusaha dali ni horbo. Adapun kesimpulan dari pengabdian kepada masyarakat yang telah dilakukan yaitu pengusaha dali ni horbo harus konsistensi pengusaha dali ni horbo dalam menjalankan bisnis dengan menerapkan bauran pemasaran yang telah dilakukan.This service aims to increase the income of dali ni horbo entrepreneurs through training and seminars on implementing the marketing mix as a dali ni horbo business development strategy in Toba Regency. The method used in this service is the ABCD (Assett-Based Community Development) approach, which is an approach taken by community workers directly to Dali Ni Horbo entrepreneurs by observing, interviewing, and seeing directly the manufacture and sale of Dali Ni Horbo. The community service was conducted on July 30, 2022, at Silaen Village, Toba Regency, North Sumatra, with 15 Dali Ni Horbo Entrepreneur Service participants. The result of the service is that the marketing mix is implemented and carried out by Dali Ni Horbo entrepreneurs, namely changes in products that have a shelf life of several days, then changes in better packaging, Dali Ni Horbo products are now longer, and there are price changes as an increase in the income of Dali Ni Horbo entrepreneurs horbo. The conclusion from the community service that has been done is that Dali ni Horbo entrepreneurs must be consistent with Dali Ni Horbo entrepreneurs in running a business by implementing the marketing mix that has been done.
The Implementation of Three-Language Assembly Program in Fostering Language Culture at MTsN 2 Mandailing Natal Ayu Meita Puteri Siregar; Rony Mauli Bintang Rambe; Riski Rahmadani; Salsabila Az-Zahra; Siti Aisyah; Ilza Vanila
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5383

Abstract

This study aims to analyze the implementation of the Three-Language Assembly Program in fostering language culture at MTsN 2 Mandailing Natal. This program is a habituation strategy that rotates the use of Indonesian, Arabic, and English during morning assemblies to create a multilingual and character-oriented educational environment. The research employed a qualitative approach with a case study design. Data were collected through participatory observation, in-depth interviews with 25 informants consisting of the principal, vice principal, teachers, and students, as well as documentation. Data analysis utilized the interactive model including data condensation, data display, and conclusion drawing. The findings reveal that the program is systematically implemented through teacher mentoring, a rotating officer system, and regular evaluations. This initiative contributes to improving students' speaking skills, self-confidence, and character development, while simultaneously strengthening their religious, national, and global identities. The main supporting factors include the consistency of the language environment and active teacher involvement, whereas challenges involve public speaking anxiety, limited vocabulary, and the suboptimal use of foreign languages outside assembly activities. These findings confirm that consistent practice and institutional support are keys to the program's success in fostering language culture in madrasah settings
Co-Authors Ian Alfian Ilza Vanila Riski Rahmadani Rony Mauli Bintang Rambe Salsabila Az-Zahra Siregar, Ayu Meita Puteri