Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Applied Finance and Business Studies
Irene Teresa Rebecca Hutabarat
Bina Nusantara University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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In the search of recovery: the 4ps for small and medium enterprises to recover after the pandemic Irene Teresa Rebecca Hutabarat; Anita Maharani
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.89

Abstract

This article describes a set of solutions that small and medium-sized businesses might utilize to recover economically after the epidemic. This paper was written using a variety of strategic management principles and marketing mix concepts from the literature. The research technique used in this study is a literature study methodology that collects secondary data from the search page, and also interviewed small and medium business owner. This research suggests that a variety of tactics that small and medium-sized businesses might adopt should be evaluated, particularly marketing mix strategies developed before the pandemic and their relevance after the government declared the epidemic over. The benefit in regards to this study was to present preparation of small and medium-sized business owners when facing challenges, especially the unpredicted ones
Co-Authors Anita Maharani