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All Journal Journal The Winners IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science International Journal of Applied Finance and Business Studies
Irene Teresa Rebecca Hutabarat
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept Rebecca, Irene Teresa; Maharani, Anita
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4276

Abstract

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept Irene Teresa Rebecca; Anita Maharani
The Winners Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4276

Abstract

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
In the search of recovery: the 4ps for small and medium enterprises to recover after the pandemic Irene Teresa Rebecca Hutabarat; Anita Maharani
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.89

Abstract

This article describes a set of solutions that small and medium-sized businesses might utilize to recover economically after the epidemic. This paper was written using a variety of strategic management principles and marketing mix concepts from the literature. The research technique used in this study is a literature study methodology that collects secondary data from the search page, and also interviewed small and medium business owner. This research suggests that a variety of tactics that small and medium-sized businesses might adopt should be evaluated, particularly marketing mix strategies developed before the pandemic and their relevance after the government declared the epidemic over. The benefit in regards to this study was to present preparation of small and medium-sized business owners when facing challenges, especially the unpredicted ones
Community Survey on Travel Preferences: What Can We Gain Insigths from Them in Early 2023? Teresa Rebecca Hutabarat, Irene
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3247

Abstract

The purpose of writing this article is to present an overview of society in early 2023 about their perspective on traveling. Apart from that, this research will also present significant others who are usually involved with the community when traveling. This research approach is descriptive, with the data collection method in the form of a survey consisting of 5W1H questions (What, When, Why, Who, Where, How) and given closed answer choices. The results of this study show that people prefer to travel communally, especially with colleagues, compared to going alone and traveling with colleagues is a preference in 2023
Bisnis Model Restoran Ramah Anak Pada Pengalaman Makan Keluarga Sistarani, Meutia; Sasongko, Agung Hari; Hutabarat, Irene Teresa Rebecca; Widyastuti, Indira Tyas
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Restoran ramah anak semakin diminati di industri kuliner Indonesia, terutama di kota-kota besar, seiring meningkatnya kebutuhan keluarga akan pengalaman makan yang nyaman dan menyenangkan. Penelitian ini bertujuan untuk mengeksplorasi pengaruh model bisnis restoran ramah anak terhadap pengalaman makan keluarga dengan menganalisis pemberitaan media daring periode 2020-2025. Metode yang digunakan adalah analisis isi kualitatif terhadap 100 artikel berita daring yang membahas restoran ramah anak dan implikasinya terhadap pengalaman makan keluarga. Hasil penelitian menunjukkan bahwa kata-kata seperti “restoran”, “keluarga”, “ramah”, “menu”, dan “playground” mendominasi diskusi, menandakan pentingnya fasilitas bermain, menu sehat dan menarik, serta pelayanan yang ramah bagi keluarga. Value Proposition Canvas dan Business Model Canvas yang dianalisis menegaskan bahwa restoran ramah anak harus menyediakan lingkungan yang aman, nyaman, serta mendukung interaksi sosial dan perkembangan anak. Temuan ini memberikan wawasan bagi pelaku industri kuliner untuk mengembangkan konsep restoran yang tidak hanya memenuhi kebutuhan nutrisi, tetapi juga memberikan nilai tambah bagi keluarga melalui pengalaman makan yang menyenangkan dan edukatif.
Co-Authors Agung Hari Sasongko, Agung Hari Anita Maharani Meutia Sistarani Widyastuti, Indira Tyas