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Dwi Ismiati
Institut Seni Indonesia Surakarta
Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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City Branding Kendal: Strategi Pencitraan Daerah melalui Logo dan Tagline Dwi Ismiati; Anung Rachman
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.181-191

Abstract

This study aims to find and describe the image of the area displayed through the visual elements contained in the Kendal reliable logo. City branding is one of the phenomena of the 21st century, which is a strategic effort for regions to increase competitiveness in global competition. Several cities or regencies in Indonesia have strong branding because they are made to follow the identity of the city that is formed. This study uses a qualitative method with logo and tagline theory to reveal the image displayed through its visual elements. Based on the observations and reviews of the logo and the tagline of the Kendal Handal logo, it was found that the elements of a good logo have been completed in Kendal City branding. Let's look back at the history of the Kendal tree, which is the origin of the name Kendal. The symbols in each of its elements contain the meaning of local wisdom, including geography, history, and culture. The regional image displayed from the logo's shape is not something static, and it will, of course, change according to its conditions. The Kendal Handal logo is part of the existing dynamics and represents the geographical, historical, and cultural conditions of each era.
KENDAL CITY BRANDING Dwi Ismiati; Anung Rachman; Aris Setiawan
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

Abstract

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.
Co-Authors Aris Setiawan Rachman, Anung