Garuda - Garba Rujukan Digital

KENDAL CITY BRANDING Ismiati, Dwi; Rachman, Anung; Setiawan, Aris
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.

KENDAL CITY BRANDING Dwi Ismiati; Anung Rachman; Aris Setiawan
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.

City Branding Kendal: Strategi Pencitraan Daerah melalui Logo dan Tagline Ismiati, Dwi; Rachman, Anung
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.181-191

This study aims to find and describe the image of the area displayed through the visual elements contained in the Kendal reliable logo. City branding is one of the phenomena of the 21st century, which is a strategic effort for regions to increase competitiveness in global competition. Several cities or regencies in Indonesia have strong branding because they are made to follow the identity of the city that is formed. This study uses a qualitative method with logo and tagline theory to reveal the image displayed through its visual elements. Based on the observations and reviews of the logo and the tagline of the Kendal Handal logo, it was found that the elements of a good logo have been completed in Kendal City branding. Let's look back at the history of the Kendal tree, which is the origin of the name Kendal. The symbols in each of its elements contain the meaning of local wisdom, including geography, history, and culture. The regional image displayed from the logo's shape is not something static, and it will, of course, change according to its conditions. The Kendal Handal logo is part of the existing dynamics and represents the geographical, historical, and cultural conditions of each era.

KENDAL CITY BRANDING Ismiati, Dwi; Rachman, Anung; Setiawan, Aris
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.

Representasi Budaya Lokal dan Nasionalisme dalam Iklan Kuku Bima: Versi 'Jelajahi Surga Tersembunyi di NTT Energi Indonesia' sebagai Media Konstruksi Identitas Nasional Dwi Ismiati; Nani Dian Sari; Repi Justian
Jurnal El-Hamra : Kependidikan dan Kemasyarakatan Vol. 11 No. 2 (2026): Jurnal El-Hamra : Kependidikan dan Kemasyarakatan
Publisher : CV. Amerta Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62630/t9ct7f79

Kuku Bima Ener-G! merupakan salah satu produk minuman energi di Indonesia yang secara konsisten menghadirkan budaya Nusantara sebagai identitas visual dalam komunikasi iklannya. Pada tahun 2025, Kuku Bima Ener-G! merilis iklan komersial berjudul “Jelajahi Surga Tersembunyi di NTT Energi Indonesia!” yang tidak hanya merepresentasikan produk minuman energi, tetapi juga membangun citra nasionalisme melalui simbol-simbol budaya lokal dan kolaborasi visual dengan Wonderful Indonesia sebagai identitas resmi pariwisata nasional. Hal ini menjadi menarik untuk dikaji dalam perspektif desain komunikasi visual dan semiotika karena memperlihatkan adanya integrasi antara identitas merek komersial dan identitas negara dalam satu narasi visual. Penelitian ini bertujuan untuk membedah simbolisme budaya lokal dan nasionalisme dalam iklan Kuku Bima versi “Jelajahi Surga Tersembunyi di NTT Energi Indonesia!” melalui pendekatan semiotika Roland Barthes. Penelitian ini menggunakan metode kualitatif interpretif karena diperlukan kajian mendalam terhadap adegan visual, narasi verbal, warna, tipografi, sinematografi, serta elemen budaya yang ditampilkan dalam iklan. Teknik pengumpulan data dilakukan melalui observasi sistematis, dokumentasi screenshot adegan, dan studi pustaka. Analisis dilakukan menggunakan semiotika Roland Barthes melalui tahap denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa budaya lokal seperti Tari Caci, Rumah Adat Niang Wowang, kain tenun Songke Manggarai, serta lanskap Labuan Bajo tidak hanya direpresentasikan sebagai identitas budaya daerah, tetapi juga mengalami transformasi menjadi simbol nasionalisme melalui kehadiran logo Wonderful Indonesia. Penggunaan warna merah, tipografi bold italic, dan sinematografi dinamis membangun citra visual “Energi Indonesia” yang modern namun tetap berakar pada budaya lokal. Melalui transformasi budaya tersebut, iklan Kuku Bima Ener-G! menunjukkan adanya strategi nationalist branding yang mengintegrasikan budaya lokal ke dalam komunikasi merek modern serta membangun mitos “patriotisme konsumsi” dalam masyarakat kontemporer. Kata kunci: Identitas Visual, Kuku Bima Ener-G!, Nasionalisme, Semiotika Barthes

Optimalisasi Personal Branding Dosen PTS melalui Strategi Komunikasi Digital yang Otentik dan Berdampak Anik Rahmawati; Dwi Ismiati; Pradnya Paramytha
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.1997

The evolution of digital communication offers private university lecturers opportunities to strengthen their professional identities, expand the reach of their expertise, and enhance the visibility of their academic contributions. However, social media presence is not always accompanied by the ability to manage it as a planned personal branding strategy. This community service program aims to enhance the capacity of private university lecturers to build authentic and impactful personal brands through digital communication strategies. The activity was conducted offline at Universitas Selamat Sri in Batang Regency, Central Java, involving 30 lecturers. The program employed a participatory approach comprising needs identification and mapping, collaborative action planning, training, workshops, content production practice, mentoring, and evaluation. The curriculum covered identity and expertise mapping, positioning, personal branding message formulation, digital profile optimization, academic storytelling, and content production strategies. Evaluation was conducted via pre- and post-tests, digital profile quality assessments, and documentation of participants' personal branding outputs. The program is expected to improve lecturers' understanding and skills in managing their digital professional identities, resulting in profiles and content that better align with their areas of expertise, while shifting their social media usage from merely personal or documentary purposes toward strategic, authentic, and contribution-oriented communication. Program sustainability is fostered through peer mentoring and the establishment of a digital communication learning community among the lecturers.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search