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All Journal YUME : Journal of Management International Journal of Education Management and Religion Jurnal of Islamic Economic Studies
Okta Nofri
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Analisis Penerapan Kualitas Aplikasi Dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pelanggan Pengguna Aplikasi Zoom (Studi Pada Mahasiswa di Kota Makassar) Zandy Pratama; Okta Nofri; Wahyudi Wahyudi; S. Widad Ahmad; Fadhillah Shildhano
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1489

Abstract

Abstrak Tujuan pertama penelitian ini adalah untuk membuktikan adanya pengaruh langsung kualitas aplikasi, kualitas layanan dan kepuasan terhadap Loyalitas pengguna aplikasi Zoom. Sementara tujuan kedua adalah untuk menganalisis apakah kepuasan memediasi pengaruh kualitas aplikasi dan kualitas layanan terhadap loyalitas pengguna zoom. Untuk itu, sebanyak 150 kuesioner telah disebarkan secara purposive kepada para mahasiswa pengguna aplikasi Zoom yang berasal dari 3 perguruan tinggi negeri di kota Makassar. Data yang terkumpul dianalisis menggunakan Structural Equation Model (SEM) dengan bantuan aplikasi SMartPLS versi 3.3.3. Hasil analisis menunjukkan bahwa terdapat pengaruh langsung yang tidak signifikan dari kualitas aplikasi terhadap loyalitas pengguna Zoom, sementara terdapat pengaruh langsung yang signifikan dari kualitas layanan dan kepuasan terhadap loyalitas pengguna Zoom. Hasil analisis data juga menunjukkan bahwa kepuasan memediasi pengaruh kualitas aplikasi dan kualitas layanan terhadap loyalitas pengguna Zoom. Kata Kunci: Kualitas Aplikasi,  Kualitas Layanan, Kepuasan, Loyalitas Konsumen. AbstractThe first objective of this research is to prove the direct influence of application quality, service quality and satisfaction on the loyalty of Zoom application users. While the second objective is to analyze whether satisfaction mediates the effect of application quality and service quality on zoom user loyalty. For this reason, as many as 150 questionnaires have been distributed purposively to students using the Zoom application from 3 state universities in the city of Makassar. The collected data were analyzed using the Structural Equation Model (SEM) with the help of the SMAtPLS application version 3.3.3. The results of the analysis show that there is an insignificant direct effect of application quality on Zoom user loyalty, while there is a significant direct effect of service quality and satisfaction on Zoom user loyalty. The results of data analysis also show that satisfaction mediates the effect of application quality and service quality on Zoom user loyalty. Keywords: Application Quality, Service Quality, Satisfaction, Consumer Loyalty.
Integrasi Ilmu dan Praktik dalam Manajemen Syariah Jessika Gafur Lamba; Irwan Misbach; Okta Nofri
Journal of Islamic Economic Studies Vol. 1 No. 4 (2025): December 2025
Publisher : Yayasan Darussalam Patalassang

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Abstract

This paper examines the intersection between the philosophy of science (epistemology, methodology, and ontology) and the development of Islamic management theory and practice. Using a critical literature review (library research), the study explores how Islamic epistemological foundations — including revealed sources and rational inquiry — shape paradigms, methods, and objectives in Islamic management (manajemen syariah). The review finds that integrating philosophy of science with maqāṣid al-sharīʿah and Islamic epistemology fosters a management model that pursues not only economic efficiency but also social welfare, justice, and ethical accountability. Recommendations include developing multi-method research approaches (hermeneutic-theoretical combined with empirical methods), embedding shariah values into performance metrics, and involving religious scholars in organizational policy design. Theoretical and practical implications for scholars, policymakers, and Islamic organizational.
The Influence Of Total Quality Management (TQM) On Operational Performance Mediated By Innovation; Study On Msms Under The Guidance Of The MSME Incubator In Makassar City Mahyuddin; Okta Nofri; S. Widad Ahmad
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Makassar City face various challenges that hinder their competitiveness both locally and globally. The main obstacles include low understanding of digital technology, limited access to capital, inadequate financial literacy, and weak managerial capabilities. In addition, inconsistent product quality and a lack of innovation make MSMEs vulnerable to market pressures, especially from imported products marketed through socio-commerce platforms such as TikTok Shop. To address these challenges, MSMEs need to adopt a comprehensive total quality management approach and enhance innovation as efforts to strengthen their operational performance. This study employs a quantitative method with an associative approach. The sample consists of 130 respondents from MSMEs under the guidance of the Makassar City MSME Incubator, selected using purposive sampling techniques. Data were collected through questionnaires designed with a Likert scale. The data were analyzed using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS), which includes the evaluation of the outer model, inner model, and goodness of fit to test the relationships among variables. The results show that Total Quality Management (TQM) has a positive and significant effect on innovation and operational performance. Innovation also positively influences the operational performance of MSMEs. Furthermore, innovation is proven to play a significant partial mediating role in the relationship between TQM and operational performance. These findings emphasize that the effective implementation of TQM, along with strong support for innovation, can enhance the competitiveness and sustainability of MSMEs in Makassar City.
Co-Authors Fadhillah Shildhano Irwan Misbach Jessika Gafur Lamba Mahyuddin S. Widad Ahmad Wahyudi Wahyudi Zandy Pratama