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Daya Tarik Perusahaan dan Kompetensi Karir yang Memengaruhi Niat Melamar Pekerjaan pada Mahasiswa Tingkat Akhir Gia Rizky; Dwi Utami Puterisari; Yuni Putri Yustisi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3792

Abstract

The purpose of this study was to identify organizational attribute factors dan individual career competence to intention of applying for a job. This was a quantitavie research approach, using questionnaire as primary data method. There were 80 final students in DIY province as respondents. Research model and hypotheses were tested using IBM SPSS 23. To find out the main attributes of interest in applying for a job, mean arithmetic was conducted for each indicator in the dependent variables. The attractiveness of the company affected the intention of applying for a job, but career competence did not. Simultaneously, the attractiveness of the company and career competence affected the intention to apply for a job. The attribute of attractiveness of the company that is the highest value of the arithmetic mean is working conditions. As for the attributes of career competence with the highest arithmetic mean value is self-knowledge.
Pengaruh Green Human Resource Management Terhadap Green Competitive Advantage Dengan Organizational Citizenship Behavior for Environment Sebagai Variabel Intervening Jihan Dwi Cahya Insani; Gia Rizky
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4987

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green human resource management terhadap green competitive advantage dengan organizational citizenship behavior for environment sebagai variabel intervening pada karyawan bank BUMN di Magelang. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik simple random sampling, dengan jumlah responden sebanyak 120 karyawan. Data primer dalam penelitian ini dikumpulkan menggunakan metode kuesioner melalui google form yang telah di uji validitas dan reliabilitasnya. Analisis data dalam penelitian ini menggunakan uji analisis deskriptif, uji instrumen yang meliputi uji validitas dan reliabilitas, uji asumsi klasik yang meliputi uji normalitas, linearitas, heteroskedastisitas, dan uji hipotesis yang meliputi uji t, analisis jalur, dan koefisien determinasi dengan bantuan program IBM SPSS Statistic versi 26. Hasil penelitian menunjukkan bahwa green human resource management berpengaruh positif dan signifikan terhadap green competitive advantage, green human resource manegement berpengaruh positif dan signifikan terhadap organizational citizenship behavior for environment, organizational citizenship behavior for environment berpengaruh positif dan signifikan terhadap green competitive advantage, dan organizational citizenship behavior for environment berpengaruh secara parsial memediasi hubungan antara green human resource management terhadap green competitive advantage.
Pengaruh Green Human Resource Management Terhadap Green Competitive Advantage Dengan Organizational Citizenship Behavior for Environment Sebagai Variabel Intervening Jihan Dwi Cahya Insani; Gia Rizky
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4987

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green human resource management terhadap green competitive advantage dengan organizational citizenship behavior for environment sebagai variabel intervening pada karyawan bank BUMN di Magelang. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik simple random sampling, dengan jumlah responden sebanyak 120 karyawan. Data primer dalam penelitian ini dikumpulkan menggunakan metode kuesioner melalui google form yang telah di uji validitas dan reliabilitasnya. Analisis data dalam penelitian ini menggunakan uji analisis deskriptif, uji instrumen yang meliputi uji validitas dan reliabilitas, uji asumsi klasik yang meliputi uji normalitas, linearitas, heteroskedastisitas, dan uji hipotesis yang meliputi uji t, analisis jalur, dan koefisien determinasi dengan bantuan program IBM SPSS Statistic versi 26. Hasil penelitian menunjukkan bahwa green human resource management berpengaruh positif dan signifikan terhadap green competitive advantage, green human resource manegement berpengaruh positif dan signifikan terhadap organizational citizenship behavior for environment, organizational citizenship behavior for environment berpengaruh positif dan signifikan terhadap green competitive advantage, dan organizational citizenship behavior for environment berpengaruh secara parsial memediasi hubungan antara green human resource management terhadap green competitive advantage.
Faktor Penentu Green Marketing Mix Decision pada Coffee Shop di Yogyakarta Nia Kartika Putri; Gia Rizky
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 2 (2026): Mei - Agustus 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i2.8661

Abstract

The increasing volume of waste, particularly food waste and plastic waste, has become an important environmental issue in Yogyakarta. The rapid growth of coffee shops in Yogyakarta has intensified business competition. To address these challenges, companies have implemented green marketing mix as a differentiation strategy. This study aimed to analyze the influence of managerial commitment, green orientation, green innovation capability, and green brand image on green marketing mix decision among coffee shops in Yogyakarta. The research employed a quantitative approach using a non-probability sampling technique through the convenience sampling method. Data were collected from 109 coffee shop management representatives and were analyzed using logistic regression. The results showed that green orientation had a significant positive influence on green marketing mix decision. In contrast, managerial commitment, green innovation capability, and green brand image did not have a significant influence on green marketing mix decision. However, all independent variables simultaneously influenced green marketing mix decision. The study concluded that green orientation was the most influential factor in determining green marketing mix decision among coffee shops in Yogyakarta. Therefore, coffee shop management should strengthen environmental orientation as a basis for strategic decision-making to support the successful implementation of green marketing mix practices.
The Influence of Individual Factors on Implementation of Green Human Resource Management in The Textile and Apparel Industry Patrisia Putri Pramadani; Gia Rizky
Jurnal Manajemen dan Profesional Vol. 7 No. 2 (2026): Jurnal Jpro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i2.3033

Abstract

The purpose of this research is to examine the influence of employee environmental awareness, green competencies, personality and motivation on the implementation of green human resource management in the textile and apparel industry in Daerah Istimewa Yogyakarta. This research method used a quantitative approach with 95 respondents, which were analysed using logistic regression. The results of the study indicate that all variables simultaneously influence the implementation of GHRM. Partially, employee environmental awareness, green competencies and motivation have a positive and significant effect on the implementation of GHRM, while personality has a negative and significant effect on the implementation of GHRM. This study can be a basis for companies in considering individual factors in the implementation of GHRM. This study is limited to the textile and apparel industry in DIY, therefore, the findings cannot be broadly generalized.