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All Journal MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Jurnal Ilmu Komunikasi Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Arina Himatul Husna
Prodi Hubungan Masyarakat, Universitas Muhammadiyah Riau
Languange, Linguistic, Communication & Media Social Sciences Other

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KOMODIFIKASI “HALAL” PADA KAMPANYE VAKSIN DI INDONESIA M. Tazri; Arina Himatul Husna
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 5, No 2 (2022): Mediakom Vol 05, No 02, Februari 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v5i2.7777

Abstract

This study discusses messages in government communications about vaccination campaigns. The object of research is the government's message in the vaccination campaign with the "halal" narrative. This study uses the discourse analysis of the Teun Van Dijk model. Discourse analysis looks at how text, sosial cognition and sosial context in a discourse are raised. Data collection in this study will go through the stages of observation, interviews and documentation. The results of this study reveal that the use of "halal" diction in vaccine campaigns in Indonesia is considered capable of building "public trust" so that public doubts about vaccination can be handled properly. Halal is a benchmark for Muslims in consuming various things, including vaccines. So that the use of "halal" in government campaigns is deemed right on target. However, it cannot be denied that in this case the word "halal" has been commodified, meaning "halal" has changed its function and meaning from its actual function.
Literasi Digital Berbasis Sosialisasi Bicara Baik dan Bijak Bermedia Sosial pada Kelompok Ibu Rumah Tangga Kel. Sungai Sibam Kota Pekanbaru Ulmi Marsya; Arina Himatul Husna; Nazhifah; Johan Faladhin; Desy Mairita; M.Tazri
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.803 KB) | DOI: 10.58466/literasi.v2i2.619

Abstract

High intensity of social media usage in indonesia provides online interaction between people all around the world anytime. Social Media users can having some online interactions with which public figures they want to as long as they also use the social media. communication activity such as sending messages, likes, comment can be done. But, Indonesian netizen are often do some aggressive or rude act in online media. There are some factors like the anonymous and tons of comments all over the world makes them feel safe to comment as they please. They can do any hate speech or something offensive easily to other people that they even never know each other before. Especially for women, social media is whare any gender violances such as sexual harassment, gender justifications, or anything else can do even in online public spaces. According to those problems above, digital literacy is really important to women to makes they know how to use social media safely and in positive ways from how to access, how to understanding the message, and how to select good informations.
Komunikasi Dialogis pada Media Sosial Rumah Sakit Arina Himatul Husna
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i3.1904

Abstract

Social media has facilitated conversations between organizations and their publics. Companies in various sectors have adopted social media for this purpose. This is also the hospitals. However, in hospital social media, information distribution has more portion than interactivity. In fact, dialogic communication is one of the factors succesfull public services. Hospitals need to present a dialogic communication dimension in communicating with their public through social media. This research presents dialogic communication carried out by hospital to interact with patients and online users on social media. The descriptive qualitative approach is considered capable of answering this question by looking at the dimensions of dialogic communication through responsiveness, conversation, active presence, interactive attitude and interactive resources. The results showed that dialogic communication was carried out by conducting online activities on social media such as uploading entertainment and educational content. Hospital also respond to incoming messages and comments on agency social media. Furthermore, hospital needs other platforms to bring sustainable and in-depth conversations.
Gen Z dan Perilaku Konsumsi Konten Influencer pada TikTok Arina Himatul Husna; Desy Mairita
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1002

Abstract

Digital marketing grows as increasingly usage of the internet in society. Moreover, social media has changed the new landscape of marketing. Marketing through influencers was considered to be an effective marketing technique. That is also on TikTok App. Young users in 13-27 years old, known as Gen Z, always involve influencers in their digital activities. This research reviews how Gen Z's behavior in accessing Influencer content that was mentioned some brand. How these users make consuming content decisions through persuasion communication created through influencer content on tiktok. This research uses a phenomenological approach that is analyzed with the concept of Elaboration Likelihood Model (ELM). The result showes that there is a dichotomy of gen Z behavior in consuming influencer content. On the central route, Gen Z users follow content if the influencer's brand-related story aligns with their values and beliefs. Then understanding the product message emphasizes understanding the features, advantages, and disadvantages of the product before deciding on a particular behavior. Meanwhile, on the peripheral route, Gen Z users prefer visually and aesthetically attractive content before following influencer content. The product being communicated is adopted if it is considered popular or follows the short-term benefits offered.
Co-Authors Desy Mairita Faladhin, Johan M Tazri Marsya, Ulmi Nazhifah Nazhifah