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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Dinika: Academic Journal of Islamic Studies.
Dinta Kharisma Almeira
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Religion Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI DIPLOMASI PUBLIK INDONESIA-MALAYSIA-THAILAND GROWTH TRIANGLE (IMT-GT) DALAM MENINGKATKAN SEKTOR PARIWISATA HALAL DI ASIA TENGGARA Hesti rokhaniyah Rokhaniyah; Dinta Kharisma Almeira
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 2 (2023): Agustus 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i2.2023.344-355

Abstract

This research aims at discussing the public diplomacy strategy of the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) in promoting the halal tourism sector in Southeast Asia. This qualitative eserach used the document studies technique, which involved analyzing secondary data obtained from books, journals, websites, and reports. The data analysis techniques include data reduction, data presentation, and data interpretation. The research utilizes the concept of public diplomacy, which has three dimensions: news management, strategic communication, and relationship building, as well as international cooperation through Trilateral. The public diplomacy strategy implemented by IMT-GT for news management includes utilizing technology and mass media such as official websites, Instagram, YouTube, Twitter, Facebook, and creating a smartphone application to facilitate Muslim tourists in their travel and worship activities. The communication strategy is carried out by establishing the Halal Tourism Acceleration Team (TP3H), Working Groups on Halal Products (WGHAPASS), and the Halal Science Center of Chulalongkorn (HASCI). Relationship building is done through conducting training programs such as the Indonesia Muslim Travel Index (IMTI), the Malaysia International Halal Showcase (MIHAS), and the Thailand International Halal Expo (TIHEX). Through the Trilateral international cooperation between Indonesia, Malaysia, and Thailand, the halal industry in these three countries is growing and becoming more competitive at the global level.
Halal Tourism Branding Strategy: A Study on the Collaboration of Government, Nahdlatul Ulama and Muhammadiyah in Indonesia Dinta Kharisma Almeira; Aydil Safitri; Surwandono
DINIKA : Academic Journal of Islamic Studies Vol. 8 No. 1 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/dinika.v8i1.7490

Abstract

Halal tourism is currently a sector that has become a global trend. As a country with the largest Muslim population in the world, Indonesia should be able to compete in the international arena to form an image as the best country in the halal tourism sector. The article explains the nation branding strategy of the government and Islamic organizations, namely Muhammadiyah and Nahdlatul Ulama, in the hope of being able to raise the halal tourism industry in Indonesia. This research is analytical descriptive research using qualitative methods. The data collection techniques used are literature studies and official websites to process data related to nation branding strategies carried out. The results of this study show the strategies of the government, Nahdlatul Ulama, and Muhammadiyah through three sectors, namely food, hotels, and halal destinations. Of the three sectors, it was found that the government is the actor who has the most effort in improving Indonesia's nation branding through the official website, followed by Nahdlatul Ulama and finally Muhammadiyah. This method is done in order to improve Indonesia's nation branding as a halal tourism country known to the world. This article contributes to the discussion of the potential development of halal tourism in Indonesia.
Co-Authors Aydil Safitri Hesti Rokhaniyah, Hesti Surwandono