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All Journal BEMAS: Jurnal Bermasyarakat Social Science Studies Jurnal Pendidikan Sosial dan Konseling EduInovasi: Journal of Basic Educational Studies
Wening Rahayu
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Religion Arts Humanities Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Celebrity Endorsement and Perceived Quality on Purchase Intention with Perceived Value as Mediation in Scarlett Cosmetics in Malang City Aslinda, Aslinda; Sudarmiatin; Wening Rahayu
Social Science Studies Vol. 4 No. 5 (2024): Issue: September
Publisher : Profesional Muda Cendekia Publishing

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Abstract

Research Aims: This research aims to determine the quality, perceived value, purchase intention influence of Celebrity Endorsement and Perceived Quality on Purchase Intention with Perceived Value as an Intervening Variable among Scarlett cosmetics consumers in Malang City. This research is important to carry out because there is a research gap in previous studies. Design/methodology/approach: This research uses a nonprobability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire distributed to respondents with 5-point Likert scale answers. The sample in this study amounted to 261 respondents with data analysis using the SEM-PLS method SmartPLS4 software Research Findings: The empirical test results show research findings, namely that there is a positive and significant influence between celebrity endorsement on perceived value, there is a positive and significant influence between perceived quality on perceived value, there is a positive and significant influence between celebrity endorsement on purchase intention, there is a positive and insignificant influence between perceived quality on purchase intention, there is a positive and significant influence between perceived value on purchase intention, there is a positive and significant influence of celebrity endorsement on purchase intention through perceived value, and there is a positive and significant influence between perceived quality on purchase intention through perceived value Theoretical Contribution/Originality: This research shows that using celebrity endorsement on Scarlett's cosmetic products can improve purchase intention consumer. Therefore, marketers of skincare products Scarlett's comments on Scarlett's Instagram social media in Malang City can take advantage of these results by designing marketing campaigns that utilize the power of influence celebrity endorsement
Pembentukan karakter religius anak usia dini melalui metode bercerita dengan media smart box di kober As–Sirojj Lani Nurlaela; Wening Rahayu; Chandra Apriyansyah
BEMAS: Jurnal Bermasyarakat Vol 5 No 1 (2024): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v5i1.1344

Abstract

Penelitian ini bertujuan membentuk karakter religius anak usia dini melalui metode bercerita dengan media Smart Box di Kober As-Siroj. Masalah utama adalah belum optimalnya penanaman nilai-nilai religius pada anak, sehingga metode bercerita digunakan sebagai pendekatan pembelajaran yang efektif. Penelitian ini menggunakan metode Penelitian Tindakan Kelas (PTK) model Kemmis dan Taggart dengan dua siklus. Subjek penelitian adalah 16 anak, dan data dikumpulkan melalui observasi, wawancara, serta dokumentasi, dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan peningkatan karakter religius sebesar 62,5% pada akhir Siklus I dan 81,25% pada akhir Siklus II. Anak-anak mulai terbiasa mengucapkan salam, membaca doa sebelum dan sesudah aktivitas, memahami isi cerita, serta menunjukkan antusiasme yang lebih besar dalam kegiatan bercerita.
Upaya Meningkatkan Kemampuan Berhitung Anak Usia 5 -6 Tahun Melalui Metode Sempoa Di Paud Tunas Muda IKKT Jatimakmur – Kota Bekasi Christina Wahyuningsih; Arie Widiyastuti; Wening Rahayu
Jurnal Pendidikan Sosial Dan Konseling Vol. 3 No. 2 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to improve the numeracy skills of children aged 5–6 years at PAUD Tunas Muda IKKT, Jatimakmur, Bekasi City through the use of abacus media. The research employed classroom action research (CAR) using the Kemmis & McTaggart model, conducted in two cycles consisting of planning, action, observation, and reflection stages. The subjects were 20 children in group B. Data were collected through observation, interviews, and documentation with indicators including number recognition, object counting, matching numerical symbols, as well as performing simple addition and subtraction. The results showed a significant improvement in children’s numeracy skills. In the pre-cycle, the average achievement was 46.15%; it increased to 59.23% at the end of cycle I; and reached 83.07% at the end of cycle II. Thus, the abacus proved effective in improving early childhood numeracy skills. The study recommends that PAUD teachers utilize abacus media creatively and variably in teaching early mathematics.
Upaya Meningkatkan Kemampuan Belajar Berhitung Permulaan Bagi Anak Usia 5-6 Tahun dengan Penggunaan Media Stick Pouch di TK Nusantara Plus School Tiara Galuh Mahaputri; Roza Yenita; Wening Rahayu
EduInovasi:  Journal of Basic Educational Studies Vol. 4 No. 3 (2024): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v4i3.5034

Abstract

Efforts to Improve Initial Counting Skills in Children Aged 5-6 Years Through the Use of Stick Pouch Media at TK Nusantara Plus School Bekasi" (2024). Thesis. Bekasi: Universitas Panca Sakti Bekasi, 2024. This study aims to determine the improvement in initial counting skills in children aged 5-6 years through the use of stick pouch media at TK Nusantara Plus School Bekasi. The research uses classroom action research methods, focusing on classroom situations, known as classroom action research. This method involves interaction, communication, collaboration, and participation between researchers and target groups to continuously improve learning. The study was conducted in two cycles to observe the improvement in initial counting skills through the use of stick pouch media, with each cycle consisting of planning, action implementation, observation, and reflection. The subjects of the study were 10 children aged 5-6 years from group B2, consisting of 5 boys and 5 girls, at TK Nusantara Plus School Bekasi. The results showed that the students' counting skills increased from 49.3% in the pre-cycle to 58.7% in cycle I and 85% in cycle II. This indicates that the stick pouch media can be applied to improve the initial counting skills of children aged 5-6 years at TK Nusantara Plus School Bekasi. The results of this study suggest that the method of enhancing initial counting skills using stick pouch media can be successful and meet the completion threshold of 75%.
Co-Authors Apriyansyah, Chandra Arie Widiyastuti Aslinda, Aslinda Christina Wahyuningsih Lani Nurlaela Roza Yenita Sudarmiatin Tiara Galuh Mahaputri